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8 Ways Ecommerce Content Marketing Influences Conversion Rates

Scoop.it

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Take a look at how they did it in the Asana vs. Monday.com comparison article below.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Monitor social media discussions of your company or product in real time? Create animations? Gather competitive intelligence?

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How to Detox From Social Media Without Deleting Your Account

Hubspot

We wake up and immediately check our social media accounts before even getting out of bed, read headlines and trending topics during our commute , and tweet our latest blog posts by the time we arrive at the office. Instead, she says resolutions have better results when they’re framed in terms of what the individual stands to gain.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Extending this trend over the next five years means that sales may be completely bypassed in some B2B markets, and certainly will be shaped differently by this trend in all markets. These five buyer trends will truly define the next decade in marketing, creating a roadmap for additional content marketing investments.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

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The Ultimate Content Marketing Ideation Guide: Techniques, Tips, & Tools

ClearVoice

From your marketers, request their input on topics and trends that make waves in your space. You can also do content research on social media platforms and online communities, including Facebook, LinkedIn, Reddit, and Quora. News and trends. Google Trends , for one, unveils what people are currently searching for in your niche.

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6 ESG Issues Your Company Should Respond to Right Away

Televerde

From environmental stewardship, working conditions, to ethical governance, companies are seeing their stakeholders take ESG more seriously and raise the bar on business operating standards. The term is also referred to as sustainable investing, socially responsible investing (SRI), or impact investing. What is ESG?