Writing on the Web

JULY 29, 2010

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Do some client recommendations work better than others? We’re even less influenced when we don’t know the person, can’t imagine them, but we we are at least provided with a story.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

SEPTEMBER 28, 2010

This question makes sense because people don’t buy from companies, they do business with people. And, in a culture with an overabundance of choice, with many companies and products doing the same things, customers will always choose to do business with someone who cares about them, their world, the world, and values.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

JULY 7, 2010

Not only will he not feel authentic and sincere, but depending on what the old clients say, it might not ring true for his new company, products or services. There are a couple key persuasion triggers to remember when composing sales content: Social proof. Readers can smell a phony testimonial a mile away from the computer screen.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

OCTOBER 13, 2010

I just love this site: SalesBrain , a neuromarketing company. The company does sales training using neuroscience as it applies to what influences buying decisions. Neuromarketing and science can help improve your content writing so that it has more of an impact on people in your target audience.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

OCTOBER 24, 2010

There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. However, much of it seems to promote the services of their company. Copywriters have been using subconscious emotional triggers for a long time now with success. Well, of course it would.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

NOVEMBER 15, 2010

Persuasion triggers and emotional hot buttons. According to Dan Hill in Emotionomics , companies must develop a unique emotional value proposition to provide emotional value to their consumers. The only way to differentiate a company’s products and services is through adding emotional value. Quotes and testimonials.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

NOVEMBER 18, 2010

They specialize in both Dutch and English language publications for large companies, like Shell Oil and Heineken Beer, among others. As most brains are very similar, certain motivations and persuasion triggers are always effective. Yesterday I led a workshop in the Netherlands at Media Partners Group.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

OCTOBER 19, 2010

So the results acquired for companies with big budgets are showing us how to create messages that have a powerful impact on the brains of all consumers. Neuromarketing is extremely expensive market research to do, but fortunately most brains work the same, with some exceptions for age and gender. We are no different.

Buy 100

Buy Digg Buzz Blogger 100

Writing on the Web

JULY 16, 2015

He was afraid that the client’s comments were not genuine because they were not about his new company, products and services. Even though he had a solid reputation as an expert in his field, he was concerned about authenticity and sincerity. And he is right: Readers can smell a phony testimonial a mile away.

Ethics 100

Ethics Trust Marketing Focus Group Consulting 100

Writing on the Web

NOVEMBER 1, 2011

I just love this site: SalesBrain , a neuromarketing company. The company does sales training using neuroscience as it applies to what influences buying decisions. Neuromarketing and science can help improve your content writing so that it has more of an impact on people in your target audience.

Copywriting 100

Copywriting Act-On Training Buy 100