B2B Memes

SEPTEMBER 29, 2011

I suspect this will be an ever-larger issue for trade publishers trying transition into the new-media era. Most trade editors I know already complain about their steadily increasing digital workload. The future of online trade journalism may not lie with large independent publishers.

Ethics 100

Ethics Startups B2B Sales Paid Search Agency 100

B2B Memes

DECEMBER 6, 2011

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. ” He was among the first in the trade press to recognize the significance of social media. These companies don’t have the stomach for news and the confrontations it can promote.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

B2B Memes

OCTOBER 6, 2011

Two of those companies, Narrative Science and Automated Insights , are developing programs that churn through computerized data about sports and other topics and spit out news stories. The fact that trade publisher Hanley Wood is one of the companies working with Narrative Science is, to me at least, encouraging.

Startups 100

Startups Press Software Intent 100

B2B Memes

MARCH 2, 2011

In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. Though at first it might seem odd to say that businesses built on content don’t value it, she has a point. As a career editor I’m biased, but Franks’s analysis rings true.

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

B2B Memes

JANUARY 10, 2011

As Paul Conley has argued , the result is an “excellence craze”: “In B2B, where I make my living, it seems like every company in every tiny niche of every industry has become a content creator. There are a thousand voices competing for very small audiences. The only way I can ensure that my voice is heard is if my content is fantastic.”.

Content 100

Content Custom Publishing Network Marketing Social Media 100

B2B Memes

SEPTEMBER 9, 2010

I think this sums up an approach that all media companies need to employ. The expert columns and in-depth, bespoke research reports are a major point of differentiation for us from other trade media. I had known of Neil and his various previous companies for many years before we met.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

OCTOBER 19, 2011

That prompted a response from a practicing trade journalist and former colleague, who asked “I can see why knowing things like HTML and CSS can be helpful but do most journos need more than that?”. “This is impossible. I’ll never get this.” When I tweeted a link to the article, I wrote “”Journos: If you fear coding, you fear the future.”.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100