ANNUITAS

JUNE 25, 2020

Companies (and growth leaders) who successfully align their people, processes, content, and technology around the customer journey deliver up to 10 times more sales growth * than organizations who do not unite all of these elements. The biggest risk in marketing today is for companies to come across as tone-deaf and insincere.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

ANNUITAS

SEPTEMBER 3, 2020

.’ And it is an indictment of the poor Customer Experience that results when companies build their go-to-market around an (inside-out) sales interruption mindset, instead of operationalizing go-to-market activities around (outside-in) customer journey. For the record, SalesLoft is a respected provider of sales engagement software.

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

ANNUITAS

AUGUST 28, 2014

Our friends at Software Advice, a company that reviews and compares social CRM tools , recently conducted a report on the use of social media in their Social Media Content Optimization Survey , which shows that while many organizations are using social media, overall it is still being used tactically, and in isolation.

Social Media 100

Social Media Webinar Metrics Media Marketing & Strategy 100

ANNUITAS

MAY 13, 2021

The importance of MAP to the Demand Technology Stack is also reflected in the significant size and ongoing growth of the global market for MAP software – valued at $4.06 Go-to-market falls apart at execution: Don’t get me wrong, many companies have a very clear view of their target customer. billion in 2019.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

ANNUITAS

MARCH 29, 2016

Marketing Software Provider Recognizes ANNUITAS’ Industry Leadership. Presented by Marketo, the leading marketing software and solutions provider, the Revvie Awards program recognizes companies that effectively use Marketo to attract and engage customers. ANNUITAS Named Finalist for Marketo Revvie Award.

Marketo 100

Marketo Enterprise Management Marketing Management Demand Generation Agencies 100

ANNUITAS

OCTOBER 30, 2014

About 15 years ago I was leading a business unit marketing group for a software company. They were quick to respond with comparisons to other software companies and how this was a good CPL as compared with our competitors. This was a big selling point for them as they pitched our business.

Cost per Lead 100

Cost per Lead Cost CPL Demand Generation Agencies 100

ANNUITAS

SEPTEMBER 21, 2018

Tech companies are bought and sold every day. It’s in the company’s genes — going back to apps to edit photos and publish newsletters back in the eighties and nineties. In fact, Marketo has been bought and sold a few times now. Maybe not so much in this case. – Adobe is a strong ally of marketing innovation.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ANNUITAS

OCTOBER 21, 2014

I was lucky enough to interview our keynote speaker, Steve Woods , Founder and CTO of Nudge Software (former Co-Founder of Eloqua and author of Digital Body Language) to talk about B2B marketing, being a serial entrepreneur and what makes B2B so difficult to master today. Q: What is Nudge Software all about? Visit NeedNudge.com.

Ad Building 100

Ad Building Peer-to-peer Demand Generation Eloqua 100

ANNUITAS

OCTOBER 27, 2016

Content/business process management software provider Alfresco leverages account-based marketing to focus outbound marketing dollars on a core group of named and target accounts, but still plan for handling and nurturing leads coming in from other accounts as well. So what do those top 4% of Account-Based Marketers have in common?

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

ANNUITAS

MARCH 20, 2014

RT @bkardon What happens to >1000 marketing software companies? Marketing has more software available today than any other business function in the history of computing @chiefmartec #marketingopssummit. Innovation + consolidation via @chiefmartec #marketingopssummit. Marketing needs to own their tech strategy.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

ANNUITAS

MAY 5, 2020

Demand marketing technology isn’t new, nor is its impact on how companies can achieve growth. According to Scott Brinker, the average marketer uses 100 different pieces of software in a given month — and they don’t even think about 90 of them. They just use them!

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

ANNUITAS

SEPTEMBER 28, 2022

Accenture : “It’s common to see deeper silos from well-established companies that have existed for a long time … more defined boundaries of where marketing activities end, and sales activities begin.”. I noted in a recent blog post that B2B go-to-market teams must re-think their org design.

Ideal Customer Profiles 130

Ideal Customer Profiles Enterprise Management Marketing Analytics Tools Work Management 130

ANNUITAS

FEBRUARY 4, 2016

The internship isn’t what it used to be (only fetching coffee and making copies all day), it’s where you will get that “real-world experience” that professors have been talking about and an opportunity to become part of a company or profession before the pressure of full-time employment becomes a necessity instead of a luxury.

Peer-to-peer 100

Peer-to-peer Marketing Automation Services Paid Search Agency Case Study 100

ANNUITAS

DECEMBER 20, 2018

To be successful, these companies will need to “do” ABM right — but there’s a lot of evidence the approach can pay off. For companies looking to be acquired, the additional revenue from selling to existing customers could make or break the deal. What can we expect in 2019?

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

ANNUITAS

OCTOBER 27, 2016

Content/business process management software provider Alfresco leverages account-based marketing to focus outbound marketing dollars on a core group of named and target accounts, but still plan for handling and nurturing leads coming in from other accounts as well. So what do those top 4% of Account-Based Marketers have in common?

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

ANNUITAS

JUNE 4, 2015

In a USA Today article just last month I was reminded that the idea of persona development was created way back in the 1980s by software developer Alan Cooper, who very wisely recognized that companies needed to be looking externally to answer all of those questions. talk to your customers.

Ideal Customer Profiles 100

Ideal Customer Profiles Blast Campaigns Conversion Rate Vendors 100

ANNUITAS

JANUARY 31, 2013

Gone are the days of buyers contacting companies directly to learn about a product or service. Instead, companies can attract the right leads to their content and then ultimately to their website by creating informative, digestible and buyer-centric content. The B2B buyer’s journey has changed.

Top of Funnel 100

Top of Funnel Work Management Marketing Management Marketing Automation Services 100

ANNUITAS

FEBRUARY 27, 2014

And based on what I see today, most companies are not building a true Demand Strategy. Without a strategy in place, it will only be a sophisticated piece of software. Sometimes it’s easier to define something by speaking of what it’s not, rather than what it is. This is far from what should be happening. This couldn’t be more true.

Demand 100

Demand Webinar Metrics Buyer Personas Marketing & Strategy 100

ANNUITAS

MARCH 4, 2014

It shouldn’t be surprising when a by-the-numbers deployment hits some bumps when applied to your company, because every company’s needs and buyers are unique. Technology is not the answer, it’s a tool that can be used to enable a successful program. In the wrong hands however, that tool is not worth the investment.

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

ANNUITAS

JULY 7, 2016

I may not be splitting atoms or curing cancer, but I’m helping enterprise companies understand their buyers, leverage technology, and build marketing programs that will generate real results which are ultimately, measured by revenue. There are always people within the client company who believe in what we’re working towards.

Demand Generation 100

Demand Generation Consulting Demand Generation 100

ANNUITAS

JANUARY 10, 2011

As the founder of 28Marketing, he’s worked with a number of B2B technology and cloud computing companies. 2011 will be another in a series of transition years where companies are now looking at optimizing the last bastion of un-optimized systems and processes –– the sales and marketing departments. What about testing?

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

JULY 21, 2015

However, I can’t help but wonder if these companies are studying their own data and have noticed that I have not opened an email that has been sent to me at that day and time in months? I am well aware that Tuesday at 11 a.m. is a recommended day and time to drip your database with the next relevant email in a demand generation program.

Analytics 100

Analytics Marketing Automation Services Open Rate Demand Generation 100

ANNUITAS

MARCH 10, 2011

In this report, MarketingSherpa states the following regarding the definition of marketing automation: “Since there is a number of marketing automation software solutions on the market, a common perception of the term marketing automation is that it refers to a software application. Lead Nurturing. Content Development Process.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Qualification 100

ANNUITAS

AUGUST 30, 2011

Implementation Is More Than Just Software. But remember, we’re not just talking software here. If your organization is not committed to this kind of long-term role, then you may want to consider investing company resources in something else besides marketing automation. To see how this can work, go to “Myth 5” in this example.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Buy Automation 100

ANNUITAS

MARCH 11, 2014

Marketing technology has been (historically) managed by marketers, but in a March 2013 ITSMA study called Realizing the Promise of Marketing Technology , only 30% of companies responding believe they are receiving value from marketing technology investments. Or does it? Finding an individual like this is going to be very difficult.

Work Management 100

Work Management Marketing Management CMS Development Planning 100

ANNUITAS

JULY 28, 2016

I once had a marketer who worked for me at a software company who would roll his eyes and say, “Sales is so coin operated.” PR Newswire took this approach and saw more than a 7% increase in conversions from marketing generated leads. When speaking to sales, you have to speak this kind of language.

Demand Generation 100

Demand Generation Demand Generation Planning 100

ANNUITAS

JUNE 2, 2011

I used to run the global mid-market group for an enterprise software company. Our company made the decision to develop a “small business” version of our software. Product Development & Product Management. With millions of SMB’s fitting our target market profile, it was very enticing and seemed logical.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

ANNUITAS

JULY 18, 2011

This goes beyond the training needed to operate a marketing software system. The MAI will serve to help those individuals and companies that are looking to get more not just from marketing automation, but from their overall marketing strategy. We believe that the MAI will help improve on these statistics.

Marketing Management 100

Marketing Management Marketing Automation Services Marketing Automation Marketing & Strategy 100

ANNUITAS

JUNE 18, 2012

Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. It seems each and every week that a new consultancy is born or another marketing automation company jumps into the fray. After all, no company can do everything.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 18, 2012

Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. It seems each and every week that a new consultancy is born or another marketing automation company jumps into the fray. After all, no company can do everything.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

MARCH 24, 2016

Over 15-years ago when I managed demand generation for a major software company we were tasked with supporting sales for “account based selling.” There have been many who have written articles or from the stage discussed the concept of ABM as if it is a new concept. However, this concept is hardly a new one.

Demand Generation 100

Demand Generation Account Based Marketing ABM Demand 100

ANNUITAS

FEBRUARY 23, 2012

Great, more unwanted email from a company who thinks an increase in badge scans somehow equals success. In one of my previous roles as a Director of Marketing for a large software firm, I received a call from a sales director during the budget planning process. When I asked, “Why did you scan my badge?” Rep: (Long pause.)

Work Management 100

Work Management Marketing Management Guerilla Marketing Demand Generation 100

ANNUITAS

JULY 28, 2011

One of the most memorable meetings I ever had during my tenure with the first software company I worked for was with my boss, the president of our division. Too many companies are marketing and selling in a way that bypasses the customer. For years marketers have tried to make a case for their relevance within their companies.

Work Management 100

Work Management Marketing Management Advertising Agencies Sales Qualified Leads 100

ANNUITAS

OCTOBER 1, 2020

The past six months have challenged companies in many ways, but perhaps the greatest challenge has been a precipitous drop-off in sales and the resultant impact on the ‘top line.’. Our team at ANNUITAS has been diagnosing gaps in companies’ demand marketing for more than a decade. Everyone needs to re-start their pipelines.

Work Management 162

Work Management Demand Marketing Management Marketing Automation Services 162

ANNUITAS

AUGUST 1, 2012

If you can get your company to pay for this education, so much the better. 3. Be a Bit Self-Promotional: During my tenure at BMC Software we made a habit of sending our monthly marketing updates to others in the organization. As you acquire this information, share it with your colleagues and with sales.

Education 100

Education Marketing Automation Services Lead Scoring Lead Ranking 100

ANNUITAS

AUGUST 1, 2012

If you can get your company to pay for this education, so much the better. 3. Be a Bit Self-Promotional: During my tenure at BMC Software we made a habit of sending our monthly marketing updates to others in the organization. As you acquire this information, share it with your colleagues and with sales.

Education 100

Education Marketing Automation Services Lead Scoring Lead Ranking 100

ANNUITAS

NOVEMBER 22, 2010

Our companies are looking to us to lead the way in the development of content, quality leads, and acquisition strategies. About 10 years ago I joined an enterprise software organization as their Director of Marketing. It is now our job to engage that buyer in a meaningful dialogue. B2B marketers are leading the charge.

B2B Marketing 100

B2B Marketing Planning Budget Programs B2B 100