Cintell

MARCH 10, 2016

Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Instills shared understanding between marketing, sales and product. Improves sales productivity.

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

DECEMBER 20, 2019

Yes, B2B and B2C sales and marketing funnels differ. For example, HubSpot knows that sales leaders are busy. If you’re a busy sales leader looking for a CRM tool that will streamline your processes, this video definitely looks appealing. B2B involves a more logical decision-making process, with more parties at the table. .

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Cintell

FEBRUARY 10, 2016

The room was polled for their top priorities related to personas, and many common themes emerged: “We’ve got personas and are interested in learning how to operationalize personas with sales” “We have role-based profiling, we need to make the transition into personas.” It’s like taking a selfie.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

MARCH 3, 2016

I spoke alongside David Pereira, President of GET LIFT Agency and Pat McAnally, Research Director at B2B sales and marketing advisory firm SiriusDecisions. During the event I shared 29 ways to maximize the impact of personas by actually putting them to use across demand generation, content marketing, sales enablement, and more.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Demand Sales Qualified Leads 100

Cintell

DECEMBER 28, 2015

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. If companies are struggling to put buyers first: I recommend the CEO find a coach who will help him refocus himself and then the company. How does it work?

Buyer Personas 100

Buyer Personas Paid Search Agency Marketing Prospects Landing Pages 100

Cintell

NOVEMBER 9, 2015

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In 2015, Erika was recognized by the SLMA as one of the 20 Women to Watch in Sales Lead Management. Customer-centricity is a competitive advantage! They’re also personal.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

FEBRUARY 25, 2015

From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and sales. Why is this the case?

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

JANUARY 27, 2016

If your personas are wasting away at the bottom of a desk drawer, gathering dust up on the wall of your office, or sitting ignored on the company intranet, it’s time to reimagine their potential. Additionally, they leveraged them for sales training and demand generation to inform campaign decisions. For Sales Enablement.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

NOVEMBER 25, 2015

And to be honest, as one of the many vendors vying for the mind share of marketers, I’m prone to agree and try to respect this in my own sales demos and marketing campaigns. As Rachel said, “many companies struggle to apply persona insights to innovation, content, and campaigns, and leverage this knowledge across functional workstreams.”.

Marketing Management 100

Marketing Management Buyer Personas Blast Campaigns Buzz 100

Cintell

FEBRUARY 8, 2016

71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them Source: Understanding B2B Buyers 2016 Benchmark Study. Customer centric companies are 60% more profitable than non-customer centric organizations Source: Deloitte & Touche.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Allocation Optimization 100

Cintell

APRIL 21, 2015

In the world of business-to-business marketing in 2015, personas have become synonymous with strategies used to help companies focus its efforts on targeted groups of customers. This persona is often the influencer in an account-based-marketing retention sale. Further reading: Learn more.

Work Management 100

Work Management Buyer Personas Marketing Management Cross-Selling 100

Cintell

FEBRUARY 24, 2016

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. If companies are struggling to put buyers first, I recommend remembering you’re a consumer. Zappos, Amazon, REI – those are companies I think of as customer-centric.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Cintell

FEBRUARY 15, 2016

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Buyer personas at my company are a passion. ” Companies and marketers who are customer-centric: outperform their competitors by driving more pipeline and revenue.

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100

Cintell

JULY 15, 2020

Although buyers in the past may have decided where to spend their resources based on the value they receive from your product, today’s customers have been much more concerned with the quality of a company’s customer service. Driving strategy with intelligence. Final thoughts.

Optimization 100

Optimization Paid Search Agency Ad Frequency Buyer Personas 100

Cintell

OCTOBER 23, 2017

In business, it’s important to know who your primary audience is – if you don’t know who you’re marketing and selling to, it’s going to be tough to make a sale. These personas can inform your strategic decisions at every level of business—from marketing to sales to product development—and help drive customer engagement.

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166

Cintell

MARCH 20, 2015

Helping companies to understand their buyers has become an industry in and of itself – one that is growing in both size and importance. At a deeper level, customer research can reveal what’s going on in the minds of buyers, giving companies critical insights that can guide strategic decisions. Read more ).

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

DECEMBER 19, 2018

Many companies do go the extra mile to invest heavily in buyer persona research. The purpose of buying insights is to democratize them to everyone in the org, especially roles like sales, marketing, and customer success who are responsible for day-to-day touchpoints with customers. Objections in the words of your buyers?

Consulting 120

Consulting Demand Generation Agencies Top of Funnel Buyer Personas 120