Sana Commerce
FEBRUARY 21, 2023
Many B2B companies worry that turning to online sales will hurt their long-standing customer relationships. Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. This speeds up the ordering process immensely.
chiefmartech
AUGUST 2, 2022
“We’re entering a post-digital-transformation era, where companies are no longer planning to become ‘digital.’ Do you have an intern search the web to learn more about those companies and manually augment their CRM record? ’ They are digital.” That’s correct. Not algorithmic.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Rev
MAY 10, 2023
Account based marketing (ABM) on paper sounds like a great idea. Consider using advanced marketing technology to quickly identify which accounts fit your company best. Exegraphic data is any type of data point that gives you information on how a company operates and executes its mission. But where do you start?
Golden Spiral
JANUARY 27, 2022
Account-based marketing can be a great marketing tactic for HealthTech companies, but only when you integrate it into your comprehensive marketing strategy. Companies that implement ABM have reported an 84% improvement in reputation and 74% improvement in customer relationships. What is Account-Based Marketing?
Leadspace
JANUARY 17, 2017
Types of topic data: There are several different categories of topic data: Anonymous 1st Party Behavioral: People visiting your website identified by their IP address. The IP address is then mapped to company name. Known 1st Party Behavioral: People visiting your website who have also filled out a web form online.
The ROI Guy
FEBRUARY 15, 2011
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.
The ROI Guy
DECEMBER 9, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.
Expert insights. Personalized for you.
98 
Let's personalize your content