Paid Search Platforms: Are Bing and Yahoo (Oath Platform) Worth it?
NuSpark Consulting
DECEMBER 24, 2018
Meanwhile, Yahoo’s search function alone reaches more than 117m unique searchers every month, so companies relying purely on Google is missing out on at least 30% of their prospects. They are both pay-per-click ad platforms, aimed at helping companies to reach specific audiences, drive traffic and increase revenue.
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