Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools.

Social Media 100

Social Media Budget Programs Analytics Work Management 100

Navigate the Channel

MAY 31, 2024

It’s tempting to plan your social media strategy based on what platforms have the most users, which platforms you use personally—or which platforms produce the least amount of cringe when you scroll them. After all, social media is about being social online and talking with your customers or prospects comfortably.

Business 65

Business Social Media Youtube Facebook 65

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. In fact, the opposite is true.

Social Media 73

Social Media B2B Thought Leadership Media B2B 73

Computer Market Research

JUNE 11, 2014

Social Media – it’s the enterprise buzz word of the decade. More often than not you’ll hear some industry leader boast about the value of using social media for business. You may even hear about companies that have succeeded in acquiring customers from social media itself. Provide Training.

Social Media 60

Social Media Advertising Channels Media Plans Enterprise Management 60

Hubspot

APRIL 2, 2021

The answer is media buyers. When a brand gets a marketing budget, a portion of that typically goes to paid advertising. That's where media buying comes in. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Media Buying vs. Media Planning.

Buy 87

Buy Work Management Cost Per Thousand Advertising Agencies 87

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The $13 billion global market represents 37% of all out-of-home. London-based VIOOH currently trades programmatic DOOH in 19 markets around the world. Programmatic DOOH. Brand data.

Advertising Agencies 118

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 118

Seismic

MARCH 25, 2022

But with fewer networking events and in-person conferences, sellers are finding creative ways to engage buyers. Social media plays a role in our personal lives, but it’s also a powerful tool for every business. There are countless studies that demonstrate the potential to increase sales through social selling.

Social Media 98

Social Media Linkedin Top of Funnel Lead Ranking 98

Martech

DECEMBER 6, 2021

Connected TV marketing platform MNTN has announced the launch of Creative-as-a-Service. Actor Ryan Reynolds, who became Chief Creative Officer at MNTN when it acquired his agency Maximum Effort, said in a release: ““I really like marketing, but I don’t think it should be too burdened with overthinking and a deluge of data and process.

Creativity 91

Creativity Advertising Agencies Allocation Paid Search Agency 91

Launch Marketing

AUGUST 10, 2017

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? First Things First – Establish Your Social Media Goals. By what date?

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

SmartBug Media

MAY 15, 2020

In order to create effective marketing, nonprofit organizational teams must find creative and innovative ways to enhance their marketing and stand apart from for-profit businesses and like-minded organizations. A national digital marketing company, SmartBug understands the importance of a digital footprint.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. By better understanding their customers’ purpose within each community, marketers can construct the right strategy to both engage and assist.” Trend #1: Social media is being used more and more by professionals for decision making.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

KoMarketing Associates

JANUARY 22, 2019

Setting your social media strategy in the new year can seem like a daunting task. Below we outline a few resources and places to start when researching and formulating a winning strategy for yourself, your company, or your clients. When formulating your social media strategy , it’s important to focus on the right things.

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Liveintent

OCTOBER 19, 2021

Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences. Customers are losing trust in social channels like Facebook — and in media companies altogether.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Navigate the Channel

JUNE 21, 2023

It’s tempting to plan your social media strategy based on what platforms have the most users, which platforms you use personally—or which platforms produce the least amount of cringe when you scroll them. After all, social media is about being social online and talking with your customers or prospects comfortably.

Business 65

Business Social Media Youtube Facebook 65

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. Later, he founded his own marketing technology consultancy. The book begins with a fascinating trip through the early days of the web and the foundations of social media.

Social Media 100

Social Media Social Marketing Planning Media 100

Sprout Social

JULY 6, 2022

If you’re interested in learning how to identify your best times to post on Instagram and other social profiles, start a free trial of Sprout Social and test our ViralPost® feature with your profiles. How to find your own best times to post on social media. Consumer goods social media resources.

Twitter 97

Twitter Best Practices A/B testing Social Media 97

Convince & Convert

MARCH 10, 2015

Do you use a content marketing editorial calendar but it still kind of… well… sucks? This is probably the biggest challenge we all face as content marketers—and I’m using that term holistically. We had editorial calendars for every region of the company for the different events we managed as Outlook calendars.

Best Practices 160

Best Practices Social Media Work Management Planning 160

Litmus

JULY 28, 2022

Drumroll please: We’re thrilled to announce our keynote speakers for Litmus Live 2022— the premier email marketing event for email pros, by email pros. Karelle Gordon – Marketing Director, Education, Fortune Media. Morgan’s keynote session will focus on diversity, equity, and inclusion (DEI) in marketing.

Peer-to-peer 82

Peer-to-peer Thought Leadership Co-Registration Creativity 82

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

SmartBrief - Marketing

AUGUST 14, 2023

As a lifelong agency guy, I have a profound bias about what activities and marketing disciplines are best outsourced. While it may seem surprising, it’s not that I believe that brands should outsource all marketing. Please keep my bias and your own limitations in mind as you read the following marketing channels.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

NuSpark Consulting

AUGUST 6, 2018

The word “data” has been part of marketers’ lives for several years now, and you could be forgiven for thinking you’ve heard everything there is to know about it. When a user visits a company’s website, it records and stores information in the form of cookies. How Targeting Works. Data-driven ads are targeted at individual prospects.

Paid Content 100

Paid Content Advertisements Advertising Effectiveness 100

Sprout Social

JUNE 17, 2019

One of the best ways to enhance your personal brand is through social media. Just as social has given rise to the likes of influencer marketing , there are opportunities across a wide variety of networks in which to build and enhance your personal brand. How important is authenticity on social media?

Social Media 111

Social Media Trends Personalization Brand Identity 111

Convince & Convert

NOVEMBER 14, 2011

Even though Facebook, Twitter, LinkedIn, and Google are American companies, social media doesn’t begin and end at the shores of the USA. If your company operates multi-nationally, creating and perpetuating a social media presence globally will eventually become a consideration – if it’s not already.

Social Media 153

Social Media Media Social Networks Multi-Channel 153

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? This long time staple has become the Rodney “No Respect&# Dangerfield of B2B and industrial marketing. Are those predictions a little premature?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Choozle

AUGUST 20, 2021

Marketers of travel-related services were among the first ones to bear the brunt of the 2020 coronavirus pandemic when worldwide restrictions were put in place. Kim Boshart, Product Marketer, Choozle: Let’s start with an explanation of your role at Relic Agency. MR: In the peak of quarantine, travel was at a historic all-time low.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Digital Marketing Funnels 97

Industrial Marketing Today

APRIL 14, 2012

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. I could not have launched my company without the Apple Macintosh Plus, Apple LaserWriter Plus with a PostScript interpreter from Adobe and PageMaker from Aldus Corp. Note the words Type and Graphics in the company name.

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60

NuSpark Consulting

MARCH 29, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/site/pdf/product-sheets/Product%20One-Sheeter-LLA.pdf.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Convince & Convert

DECEMBER 29, 2015

Do you use a content marketing editorial calendar but it still kind of… well… sucks? This is probably the biggest challenge we all face as content marketers—and I’m using that term holistically. We had editorial calendars for every region of the company for the different events we managed as Outlook calendars.

Social Media 99

Social Media Work Management Planning Custom Publishing 99

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Hinge Marketing

JUNE 20, 2019

Any executive or marketing director working in professional services knows how rapidly change occurs in B2B marketing. And of the various spaces included in most marketing plans, B2B social media wins the superlative for most likely to change again tomorrow. Have you shared a picture showing them in action?

Rules 91

Rules B2B Social Media Advertising Agencies 91

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. This checklist includes items that would be applicable if you were attending a marketing event OR if you were supporting your sales team at a trade show. Before the Event.

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Oktopost

FEBRUARY 23, 2021

Whether we’re looking for up-to-the-minute news of the world or silly distractions to escape from it, we turn to the same place — social media. Businesses of all sizes now understand how important it is to engage in social media marketing. Almost half of the world’s people are on social media.

Social Media 62

Social Media Media Allocation Ideal Customer Profiles 62