The Point

FEBRUARY 10, 2010

That’s why I was intrigued to learn of a new product, USB INSERT , that claims to “combine the touch and emotional appeal of print communication with a direct bridge to the digital world.”. USB INSERT can be used to drive traffic to exclusive Web content (say, a customer-only site) or a campaign-specific microsite.

Microsite 100

Microsite Demand Generation Trade Show CAN-SPAM 100

SnapApp

NOVEMBER 14, 2011

With the surging popularity of blogs, online news, virtual magazines, and interactive social media, technology is evolving to engage a range of user types ?from Beyond hardware, the word describes user activities related to community, productivity, and leisure. Microsite. Traffic Source.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Vidyard

JANUARY 4, 2017

Every company has a target market, right? Starting out as Deere & Company in 1804, and continuing to this day, John Deere has been manufacturing farming, construction, and forestry equipment for literally two centuries. We split up the initiative into smaller chunks: the video capture, the video production, and the microsite.”

Campaigns 80

Campaigns Video Marketing Microsite User-Generated Content 80

Marketing Insider Group

JANUARY 28, 2015

What are some of the biggest mistakes that companies make around content marketing? A second common mistake is that many companies focus too much on volume. At SAP we realized we had a content problem by looking at the amount of people doing early stage searches like “big data,” a product we sold. So what can you do?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Hubspot

DECEMBER 14, 2010

” As a transparent company, HubSpot welcomes the views of all of its employees. If PR did not drive sales, modern public relations would not be a part of a company’s communications and marketing efforts. They love going into a store or customer with their product featured in a major magazine.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

WebMarketCentral

AUGUST 1, 2007

Obviously, this tactic isn't available to start-up companies that haven't built a house list over time, and emailing to a rented list should always be done with great caution. Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort).

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

SnapApp

OCTOBER 8, 2015

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. The following six companies, despite their less-than-glitzy markets, break through expectations and amaze audiences and peers alike. McKinsey & Company.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Biznology

FEBRUARY 23, 2015

To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. For more than 60 years, the company has made its sales primarily through cold calling and referrals from existing clients. The campaign also included a two phase nurturing program.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Hubspot

MARCH 18, 2018

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. But the moments like the one we described above are the ones that remind us: B2B companies are just as passionate about their products as B2C companies are. The point? Deloitte Insights.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. But the moments like the one we described above are the ones that remind us: B2C companies haven't locked down all of the truly interesting marketing angles. Takeaway for Marketers. What It Does Well.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Hubspot

AUGUST 16, 2015

In 1999, it was named "Product of the Century" by Fortune Magazine. And these are only two of the plethora of awards the company has won over the years. This is a testament to both the quality of the product and the strength of its marketing. In 2008, Lego's owner Kjeld Kirk Kristiansen was inducted into the U.S.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Building Brand Identity 28

Webbiquity

JULY 26, 2010

B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Selling to Big Companies ( Sales Amazon Books Leads B2B Training Prospect ). Ad Your Comment Here ( Barriers User-Generated Ads Article Outreach Product Channel Relationship ). Chas Cooper ( @Chas_Cooper ). John Bethune ( @johnbethune ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

FEBRUARY 21, 2012

Product data sheets / brochures. eBooks / digital magazines. Product reviews. Microsites. Product comparison grids. • Product comparison grids. • research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). Presentations. Blog posts. Webinars / webcasts.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Hubspot

FEBRUARY 15, 2017

The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Software companies have become tech teachers with how-to videos and eBooks. They even have an innovative portal for marketing the company’s best asset, its employees. Blog posts on tech news.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Webbiquity

APRIL 23, 2013

Disruptive as it is, this philosophical shift has spread widely and quickly: according to recent research , “86 percent of companies serving consumers and 92 percent of ‘business to business’ companies now use content marketing.” It can also be insightful to track how these vary by product line or business unit.”

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Webbiquity

FEBRUARY 21, 2017

A hybrid curation app and social network—grab any content from the web and save it to your own Flipboard magazine. Sample review: “I have connected my Twitter, Facebook and LinkedIn feeds to Flipboard, enabling me to scan each post in the feed as if they were articles in an electronic magazine. Pricing: contact vendor for pricing.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Hubspot

DECEMBER 16, 2013

Extra Resources and Examples: 16 Companies from "Boring" Industries Creating Remarkable Content. For fast-growing companies or large corporations, integrating marketing holistically becomes more difficult at scale. For fast-growing companies or large corporations, integrating marketing holistically becomes more difficult at scale.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Convince & Convert

DECEMBER 30, 2015

This is a classic for marketers, magazines, and sites like Buzzfeed. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Demos are like a show-and-tell for your product or service, and are particularly powerful when combined with user-generated content.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

This is a classic for marketers, magazines, and sites like Buzzfeed. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Demos are like a show-and-tell for your product or service, and are particularly powerful when combined with user-generated content.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Content Marketing Institute

DECEMBER 21, 2017

Natalya Minkovsky finds some of the best examples for her Idea Garage column appearing in each Chief Content Officer magazine. Car companies are looking to New York as a place to try novel car ownership, leasing, and sharing models. That’s the promise of Delightways , a “wandering tool” aka mobile app from the beverage company.

Examples 98

Examples Marketing AI B2B Marketing Content Marketing 98