KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. link]. . .

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Martech

APRIL 10, 2024

How do you learn the optimal strategies? He is also host of the “Founder’s Coffee Podcast,” where he interviews fellow software company founders. LinkedIn: Sarah Franklin (43K followers) X/Twitter: SWBJoyce (34K followers) Ben McCarthy Ben, AKA “Salesforce Ben,” is a prominent figure in the Salesforce community.

CRM 91

CRM Work Management Marketing Management Marketing Automation Services 91

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. LinkedIn Live videos appeal to business users on the most popular professional social network.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. The answer is LinkedIn, the B2B social media platform of choice. The Top 10 LinkedIn Influencers to Follow. But influencer marketing is not just for B2C. Quick Links.

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Salesforce Marketing Cloud

OCTOBER 10, 2023

3 ways to optimize your sales cycle Follow a clear path from prospecting to close Sales Cloud gives you the tools to navigate every sale easily, tracking each stage in the sales cycle and surfacing recommendations for actions that will get you to closer faster. Track relevant industry keywords on LinkedIn.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Marketing Insider Group

JUNE 14, 2021

To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. Company culture or behind-the-scenes videos. Optimize Your Videos for Search. Interviews. Testimonials and case studies.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Valasys

MARCH 4, 2020

According to a report from Forbes , LinkedIn is planning to use stories just like Snapchat – ‘LinkedIn Stories’ & is internally testing the functionality. The scope of LinkedIn in recent years has extended beyond just being a platform for social networking & for flaunting your online resume.

Linkedin 64

Linkedin Planning Thought Leadership Youtube 64

The Marketing Blender

NOVEMBER 25, 2019

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. LinkedIn is not just for people looking for a new job and recruiters looking to poach talent. So, making small adjustments to your LinkedIn profile can make a big difference.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

Contently

JUNE 13, 2018

Just as paying to distribute mediocre content won’t help in the long run, posting poor content at the optimal times isn’t good for business. At Contently, I schedule seven tweets, four Facebook posts, and two LinkedIn updates per day. But does your company need a Pinterest, YouTube, and Reddit page?

Social Media 158

Social Media Paid Search Agency Companies Media 158

Marketing Insider Group

AUGUST 11, 2023

Talent Acquisition: It’s also a channel to showcase company culture and values, attracting potential employees. From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. For example, Instagram is visual-heavy, while LinkedIn focuses on professional connections.

Social Networks 179

Social Networks Business Work Management Social Media 179

Webbiquity

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Martech

AUGUST 29, 2023

LinkedIn: Simo Ahava (24.8K LinkedIn: Brie E Anderson (2.6K followers) X/Twitter: @Brie_e_anderson ( 5K followers) YouTube: @BrieEAnderson (1.5K subscribers) Charles Farina Charles is head of innovation for the ad services company AdSwerve and is always up on the latest GA4 developments. LinkedIn: Benjamin Mangold (7.7K

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 98

Webbiquity

DECEMBER 6, 2022

million photos and videos shared daily on Instagram; 694,000 hours of YouTube videos streamed by users; and. Consistently creating posts with punchy copy plus eye-catching imagery and the optimal mix of hashtags isn’t easy, but without the effort, you content will get lost of the deluge of text and graphics shared every day.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Navigate the Channel

DECEMBER 7, 2023

You’re selling to a person, not a company, so making an emotional connection with your potential buyers is important. Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. After all, who knows your company better than they do?

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties.

Social Media 306

Social Media Work Management Marketing Management Media 306

Unbounce

SEPTEMBER 16, 2021

The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. Google, Facebook, Youtube, Bing, LinkedIn). A Step-By-Step Guide to Optimizing Your Post-Click Strategy. How Do Paid Ads Work, Anyway? Image courtesy of Bloomberg Wealth.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Oktopost

NOVEMBER 22, 2023

The first step to a successful social media strategy is finding the right platforms to reach your audience: LinkedIn: With over 64 million decision-makers and thought leaders on LinkedIn, this platform is prevalent for B2B marketing strategies and lead generation. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Marketing Insider Group

AUGUST 12, 2020

Quick Takeaways: Your content marketing strategy needs more than a perfectly optimized website. As if to say, “If you build an SEO-optimized, user-friendly, intuitive website with killer content, audiences will simply float in. Even if you’ve optimized like crazy to attract Mr. Top Customer Persona. But they won’t just float in.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Valasys

MARCH 13, 2020

LinkedIn is the progenitor of 97% of the total leads on several social media platforms. Having said that, one of the most obvious questions on the minds of B2B marketers would be how to increase followers on LinkedIn Business Page. We have put together tips that will help you increase followers on LinkedIn business page: 1.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

Marketing Insider Group

MAY 16, 2023

This way, AI machines will have a clear understanding of what you’re about, and suggest your name or company in appropriate situations. Oh, and remember – publish as much as you can on platforms that aren’t gated, like YouTube. Optimize landing pages for SEO, include CTAs, and track analytics to identify areas of improvement.

SEO 243

SEO Lead Ranking Content PR 243

Webbiquity

APRIL 13, 2021

The company is currently “in talks to raise funding from investors in a round valuing the business at about $4 billion,” according to Bloomberg. That would be four times what the company was valued at just four months ago. Their quotes generally reflected a similar cautious optimism. Is it worth it?

Spyware 300

Spyware Lead Scoring Lead Ranking Twitter 300

KoMarketing Associates

FEBRUARY 10, 2021

That’s how important it is to optimize for SERP features. Because HTML titles play such a prominent role in SERPs we recommend putting some effort into optimizing them. Simply optimizing your content for featured snippets is no guarantee you’ll get the coveted “position zero” (another common term for featured snippets).

SERP 295

SERP Features Google Top of Funnel 295

Contently

MAY 2, 2018

Content is the key to optimizing conversion rates across the marketing funnel—from raising awareness about the book, to gathering supporters and subscribers, to driving conversions, and finally to getting buyers to write reviews and spread the word. In the long run, selling books builds my brand and allows me to further my company and ideas.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Valasys

JUNE 12, 2020

ABM is a zero-waste marketing strategy of high significance to the marketers & running Account-Based Marketing campaigns on LinkedIn allows marketers to benefit from the essential element of strategic ABM on LinkedIn. Scoring, Selecting and Prioritizing Your Target Accounts.

Account Based Marketing 72

Account Based Marketing Linkedin Campaigns Lead Scoring 72

Webbiquity

FEBRUARY 21, 2023

Here’s the story of Pavel Beinia and the company he founded, BuzzGuru. The efforts were productive, but difficult to measure and scale without dedicated tools, much less optimize. The Company Year founded: 2017 Funding rounds: Self-funded to date.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Webbiquity

JUNE 1, 2021

This means if your audience is primarily on LinkedIn, go for text posts. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Oktopost

NOVEMBER 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. The minute you open LinkedIn and search the term “quiet quitting,” you will find thousands of posts on the topic, with many thought leaders speaking out about the topic. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Tactics 118

Tactics Transparency Work Management Viral Marketing 118

Contently

JUNE 2, 2016

Publishing a post on LinkedIn is easy. According to Content Marketing Institute’s report, “ 2016 Benchmarks, Budgets, and Trends—North America ,” 94 percent of B2B marketers use LinkedIn to distribute content. Just like regular LinkedIn updates, LinkedIn Sponsored Updates are posts published by your account.

Linkedin 60

Linkedin Tips Youtube Click Rate 60

SocialPilot

FEBRUARY 6, 2024

1.25% 1% YouTube 3.5% For instance, if you are a betting company, using retired athletes or a sports journalist as your marketing influencers makes more sense. More than 55% of marketers use YouTube to promote brands Ideally, when it comes to ads, the first thing that many people think about is YouTube.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Scoop.it

SEPTEMBER 22, 2020

That brings us to the question: How can you optimize your email content and drive conversions? For companies who want to introduce an exclusive product or offer to their email subscribers, the PAS formula can work really well. Are you still keen on running LinkedIn Business Ads? Here’s how: 5 Tips to Craft Winning Email Content.

Conversion 86

Conversion Optimization Content Curation 86

Oktopost

SEPTEMBER 22, 2021

With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. While anyone can make organic posts, paid social refers to ads placed by a company that also pays for increased exposure to these ads.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Sprout Social

JULY 26, 2021

Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. LinkedIn maximum character limits. LinkedIn offers plenty of areas for users to enter text, with each having its own character limit. Company Page name – 100 characters.

Social Media 145

Social Media Media Ideal Customer Profiles Youtube 145

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. million subscribers on YouTube. YouTube Growth Hacking by Jeff Abston. Use of SEO guidelines to optimize YouTube channel growth.

Social Media 135

Social Media Social Marketing Media Planning 135

Go Beyond SEO

MARCH 13, 2024

LinkedIn is ideal for connecting with professionals in your industry and sharing thought leadership content. This data-driven approach enables you to analyze the success of your campaigns, make data-backed decisions, and optimize your strategies accordingly. Adjust your strategies based on the data to optimize your results.

Social Media 78

Social Media Media Brand Identity Branding 78

Trade Press Services

JANUARY 15, 2024

Social media is often seen as an area where B2B companies excel and B2C organizations struggle to stand out. When done well, social media initiatives can help B2B companies increase their online visibility, drive traffic to their website, improve SEO, generate new leads, nurture relationships, and establish thought leadership.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75