SnapApp

NOVEMBER 7, 2014

DemandGen helps companies deploy and utilize marketing automation services and CRM systems like Eloqua, Marketo and Salesforce. You could offer a white paper on the importance of a strong relationship… or you could ask them how they’re doing. .

Eloqua 48

Eloqua Marketing Automation Services Paper Marketo 48

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Smart marketers know that it’s easier and more cost effective to sell to existing customers than it is to cultivate new leads. Build trust and deepen relationships with well-planned nurtures.

Campaigns 215

Campaigns Thought Leadership Marketing Automation Services CAN-SPAM 215

Adobe Experience Cloud Blog

OCTOBER 12, 2015

Author: Sanjay Dholakia Regardless of your company size or your role, as marketers, each of us wrestles with how to best set up our marketing organizations, and how we fit into the bigger picture. That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster.

Marketo 48

Marketo Work Management Marketing Management Multi-Channel 48

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. Marketo is considered a leader in the lead management / marketing automation industry.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

SmartBug Media

NOVEMBER 3, 2020

In order of simplest to most advanced, these include: Opportunity lead source. Opportunity Lead Source. Lead source” is a native system drop-down field on lead records. Things get murkier when multiple leads are entered into Salesforce from the same person (email address). UTM tracking. Salesforce campaigns.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Ambal's Amusings

JANUARY 21, 2010

One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline. B2B marketing programs tend to focus on short-term campaigns designed to achieve company goals without regard to prospects’ needs and timelines.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Industrial Marketing Today

DECEMBER 7, 2010

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Why is lead nurturing important? What is lead nurturing?

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

SnapApp

MAY 12, 2015

Offering a fun experience with real value exchange builds a foundation for a strong long-term relationship with your prospects. Assessments work throughout the buyer’s journey to build and strengthen those relationships. Determining a prospect’s product readiness is a great way to qualify leads and drive conversions.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

SnapApp

SEPTEMBER 30, 2015

Payscale , a compensation information company, integrated the concept of a “purple squirrel” (a rare, perfect hire) into a personality assessment for prospective leads. Find Your Inner Purple Squirrel filled both needs, bringing in 1,200 leads and increasing the numbers of visitors to their booth. What Style of Home Are You?

Personalization 48

Personalization Examples Content Marketing Planning 48

Ambal's Amusings

FEBRUARY 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Before a B2B company can decide which tactics to use, they need to do some research and develop a strategy for being “findable.”

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Tom Pick's blog Webbiquity.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

APRIL 27, 2011

by Maria Pergolino Remember the days when cold calling was one of the primary ways sales reps managed lead generation ? With a new focus on sales and marketing alignment, companies are ensuring the two teams work together to focus on what they do best. Marketing generates and nurtures leads until they are sales-ready.

Cold Calling 48

Cold Calling Lead Generation Sales Qualified Leads Lead Ranking 48

Adobe Experience Cloud Blog

MAY 17, 2011

by Carol Fox If your sales leads aren’t receiving lead nurturing efforts from marketing to convert them quickly into business, they ultimately aren’t going to benefit your bottom line. Improving lead quality requires a commitment from sales and marketing to focus on both quality and quantity, not just one or the other.

Sales Leads 48

Sales Leads Lead Scoring Lead Ranking Top of Funnel 48

Valasys

NOVEMBER 1, 2018

According to a study conducted by Forrester Research, there are only 8% of companies that have created a strong alignment between their sales and marketing departments. A company’s inability to align sales and marketing teams around the right processes and technologies costs them more than 10% in revenue per year. Boost in revenue.

Top of Funnel 40

Top of Funnel Planning Paid Search Agency Lead Ranking 40

Heinz Marketing

MARCH 21, 2022

This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Changing the dynamic of prospecting and lead management strategies. Changing the dynamic of prospecting and lead management strategies. Investing in your tech stack and Ops tools.

Work Management 80

Work Management Marketing Management Budget Programs Marketing Budget 80

Adobe Experience Cloud Blog

JUNE 13, 2011

by Jon Miller Last month I participated in a webinar on Adding the Human Touch into Your Lead Nurturing with Brian Carroll, author of Lead Generation for the Complex Sale and the “godfather” of lead nurturing. Q: What marketing metric(s) should I use to capture lead nurturing effectiveness? from those we do not.

Lead Nurturing 48

Lead Nurturing Sales Management Top of Funnel B2B Sales 48

Ambal's Amusings

MARCH 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

OCTOBER 14, 2010

You’ve created a new white paper. In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. Director of Marketing, Marketo. Posting it on your website is just the beginning.

Content Marketing 48

Content Marketing Lead Nurturing Webinar Metrics Marketo 48

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Brian Carroll's blog B2B Lead Generation Blog. Get Customers. Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

MARCH 17, 2011

B2B companies must work a little differently to drive their own success in social media , and it goes beyond tweeting or posting. The business marketer needs to build a deeper relationship with their prospect or buyer. Check out Marketo’s Definitive Guide to Social Media. Doing all 7? Need to improve?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. Jon shares his thoughts on content marketing, lead nurturing, social media, and lead generation responding to your questions that were unanswered during the live webinar.

Top of Funnel 48

Top of Funnel Marketing Qualified Leads Lead Nurturing Buying Cycle 48

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. With over 1,500 worldwide customers, Marketo is a leader in cloud software and one of Silicon Valley’s fastest-growing companies.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Content Standard

OCTOBER 21, 2014

In this post, we’ve combined three great digital content creation ideas culled from lean start-ups and leading Fortune 100 brands alike. As journalism best practices increasingly overlap with those of winning marketers, we are seeing more and more company employees get involved in content creation. Then a Slideshare.

Loyalty 40

Loyalty Webinar Metrics Tips Marketing & Strategy 40

Adobe Experience Cloud Blog

JULY 6, 2011

Don’t lead with information about your company, products and/or services. Recycle content such as slide shows, videos and podcasts into white papers, blog posts and webinars. Making the distinction is an important one in building a relationship with your target audience. Create a character connection.

Content Marketing 48

Content Marketing Storytelling Content Marketo 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). We needed to focus our sales resources on the sales-ready leads, whilst not neglecting the longer-term opportunities.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

SEPTEMBER 27, 2010

But I really believe that if you want to bring value to your clients or your company, it’s a shift you have to make — like now. Jackie Huba : B2B companies may not necessarily create the next iPod or TiVo, but with the right amount of focus and dedication, they can still create word of mouth that gives them an edge over competitors.

B2B Marketing 48

B2B Marketing B2B Paid Search Agency Word of Mouth 48

Adobe Experience Cloud Blog

APRIL 27, 2012

This software allows the Marketing department to do a lot of things, including score leads based on their behaviors (downloads of a white paper, visits to a pricing guide, etc.) This allows the Marketing department to see which programs are most successful at moving leads through the buying cycle.

Work Management 48

Work Management ROI Allocation Marketing Management 48

Adobe Experience Cloud Blog

JUNE 12, 2012

It was interesting to see how social marketing has taken a profound shift from being about brand awareness to being about lead generation. Sharpening the harpoon of your social lead generation strategy is the new white whale that will be wrestled with and “white papered” to no end in this new era.

Social Marketing 48

Social Marketing Paid Search Agency B2B Thought Leadership Ideal Customer Profiles 48

thePoint

MAY 25, 2018

Those are areas where you are going to lead and provide key input and skills. If you have been in the company for a while or perhaps have been in the same industry but from another company (in either case, let’s call you an Insider ), then you probably scored yourself a bit higher in this high-level marketing inventory category.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

ClearVoice

OCTOBER 27, 2023

B2B SEO is well-suited for attracting high-quality leads and fortifying your brand’s credibility regardless of your industry, product, or service. B2B SEO is a specialized branch of digital marketing that focuses on optimizing a company’s online presence to attract and engage other businesses as potential customers.

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97

Heinz Marketing

APRIL 22, 2019

Some lessons from Dan McDade in this episode include: “There’s a real focus on the technology stack and companies are spending more and more on that technology stack. ” “…the technology solutions make it easier to get more bad leads faster to sales than ever before. And unfortunately that’s true.

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

DealSignal

MAY 31, 2023

If you’re not focused on the right leads, you’re losing valuable time. There are two potential sources of high-quality leads right under your nose, you just need to do a little legwork to identify them. There are two potential sources of high-quality leads right under your nose, you just need to do a little legwork to identify them.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Image caption: Take your B2B lead generation to the moon!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Want proof?

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

SmartBug Media

NOVEMBER 15, 2019

This unique vertical requires the best marketing tactics needed to meet revenue goals specific to each company and audience. With such a crowded marketplace, your company needs to stand out — so here are six considerations when developing a comprehensive inbound marketing strategy for your SaaS company. Segment and Automate.

Inbound Marketing 69

Inbound Marketing Paid Search Agency Marketing Automation Services Companies 69