The Point

OCTOBER 30, 2013

A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. Progressive profiling is an ideal method for capturing both additional demographic data (company size, industry) to drive campaign segmentation, and behavioral data that can help identify hot leads.

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Smashmouth Marketing

AUGUST 6, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. When it comes to leads, quality or quantity ? How does lead nurturing play a part in reaching these executive contacts?

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The Point

SEPTEMBER 30, 2013

Do I need it in order to do lead nurturing?”. My answer: “It depends how you define “ lead nurturing ,” but technically: no, you don’t need marketing automation in order to nurture leads. Marketing automation simply takes nurturing to a whole new level. What other differences did I miss?

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Inbox Insight

AUGUST 12, 2019

But before you hang up your coat, here’s a collection of lead nurturing best practices worth exploring. Why persevere with lead nurturing? Not surprising then, 74% of companies say converting leads into customers is their top priority ( Hubspot ). How has B2B lead nurturing changed?

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Oktopost

FEBRUARY 19, 2019

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. Both companies have different strategic paradigms. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? Can you guess which is which?

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The Lead Agency

JULY 4, 2019

Lead nurturing is an essential component of any B2B marketing strategy, helping organisations like yours convert prospects into loyal customers. By effectively nurturing your leads, you can offer consumers unique value during every stage of the customer decision-making journey.

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The Point

JULY 13, 2012

Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action? I have my concerns, however, about extending it to lead nurturing and the email medium.

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Binary Demand

MAY 30, 2023

Therefore, top-tier lead generation is essential to your sales pipeline. Therefore, selecting one of the top B2B lead generation companies is typically recommended, especially if you need more leads in a shorter time. Let’s take a closer look at what best B2B lead generation companies can do for you.

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Binary Demand

MAY 30, 2023

Therefore, top-tier lead generation is essential to your sales pipeline. Therefore, selecting one of the top B2B lead generation companies is typically recommended, especially if you need more leads in a shorter time. Let’s take a closer look at what best B2B lead generation companies can do for you.

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Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Smashmouth Marketing

AUGUST 5, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. When it comes to leads, quality or quantity ? How does lead nurturing play a part in reaching these executive contacts?

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Lead Nurturing Marketo B2B Thought Leadership Leads 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical.

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Valasys

MAY 31, 2019

HG for Marketo has been designed to link directly to the users’ marketing automation platform & to reflect upon the latest technologies being used by the potential & existing customers. Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018.

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The Point

SEPTEMBER 6, 2011

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia. All this presents real challenges for both demand generation and lead management.

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Adobe Experience Cloud Blog

JUNE 28, 2017

But few companies produce videos that are ready to be inserted into automated nurturing campaigns. Especially in technology companies, people who know a lot are writing about what they know. The post Videos for Lead Nurturing? Obviously, video is a good format for micro-learning, especially on mobile devices.

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Valasys

FEBRUARY 19, 2024

With the introduction of newer and smarter marketing softwares and technology each day, companies have countless opportunities to achieve their business goals and connect to their consumer market effectively. Today’s digital world demands you to leverage the power of technology to stay ahead of the marketing curve.

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Oktopost

OCTOBER 5, 2022

At its core, lead nurturing is rooted in data. The more data you have on leads, the better you can craft engaging content and messaging. Use these guides to incorporate social engagement data into your lead nurturing: Marketo. The Definitive Guide to Social Engagement Data Inside of Marketo.

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Adobe Experience Cloud Blog

FEBRUARY 10, 2015

Author: Ellen Gomes Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Why Is Lead Nurturing Important? With lead nurturing, you spend time establishing a relationship with your buyer and building trust.

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The Point

MAY 18, 2010

That conclusion was prompted by this question, posed on Focus : “We want to start doing more lead nurturing with our leads, and really aren’t quite sure how to go about it. Do you use a specific software for lead nurturing? At our firm we use Marketo , which works extremely well for us.

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The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. For one, I can report that no companies are coming to our firm asking us to help them align sales and marketing. Including the recipient’s company name in subject lines increases response.

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Adobe Experience Cloud Blog

APRIL 22, 2014

And many of the best marketing organizations also align lead generation teams to different stages of their sales funnel — usually divided into top of funnel, middle of funnel, and bottom of funnel (to learn more about mapping lead generation to your sales funnel, check out our cheat sheet here ). Lead Nurturing'

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Martech

APRIL 22, 2024

Consider factors such as company size, industry segment, job titles, and pain points. Implement marketing automation: Utilize marketing automation platforms like Marketo, HubSpot, or Pardot to streamline your lead nurturing process. Use lead scoring to identify and prioritize high-quality leads for sales follow-up.

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Adobe Experience Cloud Blog

MAY 30, 2013

Author: Jon Miller (@jonmiller) By now, many marketers are convinced of the value of lead nurturing – but they remain flummoxed by the task of creating content to fuel their programs. In this post, I’d like to propose that marketers can and should embrace content curation as an effective, easy way to nurture leads.

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Industrial Marketing Today

FEBRUARY 12, 2012

Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call or the first visit to the manufacturer’s website. Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results.

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ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Marketo continues to experience tremendous growth.

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Avitage

MAY 2, 2012

This can be an important vehicle for delivering relevant content, and through this capturing useful information about prospects that is used to manage the ongoing nurturing of these prospects in order to accelerate their buying process. recipe sites).

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Industrial Marketing Today

DECEMBER 7, 2010

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Why is lead nurturing important? What is lead nurturing?

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Adobe Experience Cloud Blog

OCTOBER 21, 2013

I imagine that an email that would resonate with an executive would look like this: Whereas the email that would resonate with an intern would look more like this: This is why segmentation is so important to your lead nurturing campaigns. Lead Nurturing' These 9 types are just the beginning.

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Adobe Experience Cloud Blog

MAY 7, 2013

Now that I got that confession out of the way, let’s admit it: Lead nurturing is not easy. Nurturing practices vary by company, industry, and buyer persona. So, how do companies nurture leads successfully? Lead nurturing and management isn’t only a marketing automation tool that you have implemented.

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Adobe Experience Cloud Blog

FEBRUARY 14, 2014

Author: Phillip Chen Lead nurturing , or the process of developing relationships with prospects over time, is a rare co-existence of two opposing variables: creativity and logic. Your nurture team needs to produce content, but it also needs to perform complex marketing operations. . Nurture Content Coordinator.

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Adobe Experience Cloud Blog

OCTOBER 29, 2013

Author: Sam Boush It’s tempting to build lead nurturing streams around your major campaigns—and stop there. But lead nurturing isn’t “one size fits all.” The best streams (or “nurture tracks”) help you send targeted messages based on a prospect’s stage in the buying process. Sales-Nado Track (sales nurturing).

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Valasys

APRIL 15, 2024

The Power of Automated Email Sequences for Lead Nurturing Drip marketing campaigns are a cornerstone of successful lead nurturing strategies. Advanced Solutions: For more complex needs, consider ActiveCampaign or Marketo.

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The Point

SEPTEMBER 17, 2014

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. We were able to provide new ideas based on our pool of experience and what we knew was working for other companies in the tech space.”.

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Adobe Experience Cloud Blog

JULY 8, 2011

by Carol Fox Is your lead nurturing process a little like waiting for eggs to hatch? Not to worry – many organizations are faced with the challenge of lead nurturing. However, nudging leads too fast, or with the wrong message, can quickly spoil them. Create a range of media to keep your lead nurturing fresh.

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Adobe Experience Cloud Blog

NOVEMBER 2, 2010

We are excited to have Jep Castelein of popular lead management and marketing automation blog, Lead Sloth , contribute a guest blog post. Read below to find out the best ways to optimize your conversion rates using lead nurturing: A lot of early adopters of Marketing Automation systems are in the technology industry.

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The Point

NOVEMBER 27, 2018

Just listen to marketing guru Gary Vaynerchuk, perhaps the biggest champion for advertising on Facebook and other channels, who says that social media advertising is “grossly underpriced” and that companies have a window of opportunity to take advantage before big brands drive up the cost. All of which begs the question: what about organic?

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DemandBase

MARCH 1, 2019

Everyone says that ABM works—but as with most new endeavors within a company, there needs to be hard data to prove that. Marketo—one of the leading providers of marketing automation software— offers the following : 80% of marketers who track ROI say that ABM outperforms other marketing strategies, often significantly.

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Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. Each topic in the white paper can then be used as separate components in the nurturing campaign. .

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