Lead Liaison

AUGUST 21, 2018

Does your company do marketing events, like trade shows or conferences? When preparing for an event, there are two main focuses: getting your “gear” ready for the show, and setting up a process for managing the leads you get from that marketing event. are incredibly effective ways to generate leads.

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Trade Show Work Management Marketing Management Lead Scoring 48

markempa

DECEMBER 29, 2011

Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. Smart marketers apply some type of lead scoring to leads generated from website, SEO, and email initiatives. They need to do the same with trade shows.

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Lead Ranking Trade Show Lead Scoring Sales Qualified Leads 120

Lead Liaison

JULY 17, 2019

Trade show exhibitors often hesitate when integrating an independent lead capture solution with show-appointed lead retrieval. We’re breaking down that barrier with this phone script that exhibitors can use when coordinating with the show organizer. Who is the lead retrieval provider?

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Trade Show Lead Capture Marketing Management Organic Leads 48

Lead Liaison

DECEMBER 1, 2022

Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. In this article we discuss these solutions and examine the trade-offs for why you would use one method over the other. accurate on average.

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Marketing AI Lead Liaison Contacts Practices 94

ViewPoint

JUNE 15, 2012

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management.

Lead Management 120

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Lead Liaison

JUNE 14, 2023

Strategic decisions should be made based on true return on investment along with the overall benefits that any investment would give your company. Universal lead capture puts your business in control of your data and gives you the opportunity to execute your business process in a repeatable fashion, from one trade show to another.

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Lead Liaison

JANUARY 31, 2023

1: A Multi-Channel Approach At events, team members are often distributed across the show floor; sometimes because they are staffing different trade show booths, other times separated by different tasks. One team member may be networking on the show floor while the other is staffing a support desk or trade show booth.

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Lead Liaison

DECEMBER 8, 2022

What impression would you like to make as a company? Customers come to trade shows for the opportunity to have conversations and understand more about certain products and services offered by exhibitors. Look, staffing a booth at a trade show is tough. The direct path to ROI is one beset with quality interactions.

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Lead Liaison Trade Show Marketing Automation Services Lead Capture 90

The Point

JANUARY 24, 2013

Key to designing an effective lead nurturing program is taking stock of your current lead management process. Giving sales a voice in the process will help ensure that, as an organization, they feel they have a stake in the new lead management program and won’t feel it’s being foisted upon them by marketing.

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Lead Liaison

SEPTEMBER 19, 2023

Lead Liaison, LLC Celebrates a Decade of Innovation in Sales and Marketing Lead Liaison, LLC proudly commemorates its 10-year anniversary, reflecting on a remarkable journey that has established the company as a global leader in sales enablement, marketing automation, and event management solutions.

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Lead Liaison

MARCH 2, 2023

6 Benefits of Using QR Codes QR codes were first invented in the 1990s by a company called Denso Wave to track their vehicle manufacturing process. The post 6 Benefits of Using QR Codes appeared first on Lead Liaison. Just like NFC and RFID, tracking items was what QR codes were primarily used for.

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Lead Liaison

JANUARY 19, 2024

This significant milestone not only underscores the company’s unwavering commitment to maintaining the highest standards of data security but also paves the way for the upcoming ISO 27001 certification, anticipated in the first half of 2024. At Lead Liaison, we understand that trust is the foundation of all our client relationships. .”

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Lead Liaison

JANUARY 19, 2023

Why else are you there, if not to create brand awareness, share your products, educate people about your offerings, and gather leads that lead to new relationships and revenue? you name it… And a lot of managers either set up goals that are perceived by team members as unachievable, or that don’t fit best with the situation.

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Lead Liaison Trade Show Work Management Lead Capture 76

Lead Liaison

DECEMBER 15, 2022

Contact Lead liaison today to learn more about how easy it is to track your session attendance using rapid scan in the Lead liaison app. appeared first on Lead Liaison. The post Sessions Tracking Solved!

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Lead Liaison Marketing Automation Services Marketing Management Trade Show 92

Lead Liaison

JANUARY 10, 2023

In fact, it is a piece of information that is readily available to them if they would just ask this simple question of their CEO, CFO, CMO, or owner of the company. It causes all aspects of your business, and the company’s short and long-term goals to become crystal clear. So, what is this question? .

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Lead Liaison ROI Lead Capture Marketing Automation Services 98

Lead Liaison

NOVEMBER 24, 2022

Your company has spent tens of thousands on your booth, staff presence, and extramentals. Pre-show. If you’re using a Universal Lead Capture platform such as Lead Liaison , you can ask them if they want the documents immediately, at the end of the day, or after the show, or any other time frame as a qualifier for sending the email.

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Lead Liaison Trade Show Lead Capture Marketing Automation Services 82

Adobe Experience Cloud Blog

AUGUST 15, 2011

by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. For many businesses, trade show participation is a great way to generate new pipeline, build prospect relationships and create brand awareness. Here are 7 common trade show pitfalls to avoid. Details matter.

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Trade Show Planning Buzz Marketing Management 48

Lead Liaison

JUNE 21, 2023

Lead liaison offers a more efficient and data-driven approach to lead capture, helping businesses to better engage with attendees and convert leads into customers. The post Modern Day Lead Capture for High Performing Exhibitors and ROI Calculator appeared first on Lead Liaison.

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Lead Capture Lead Liaison ROI Marketing Automation Services 89

Lead Liaison

JANUARY 3, 2023

The more typing there is, the more time lead capture takes, and the less your staff will want to use your capture form. . Imagine how much longer it would take to type “Lead Management Automation” than to just tick a box. 5: Use a Universal Lead Capture System.

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Smashmouth Marketing

NOVEMBER 2, 2010

The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. So choose wisely. Members of SLMA and non-members are allowed to vote.

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Leads360 Lead Management Work Management Marketing Management 100

Lead Liaison

APRIL 13, 2023

How to Create a NFC Scavenger Hunt at your Next Event Organizers managing conference events, trade shows, association events, VIP experiences and more are continually seeking ways to drive engagement at their events. The post How to Create a NFC Scavenger Hunt at your Next Event appeared first on Lead Liaison.

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Lead Liaison Trade Show Marketing Automation Services Marketing Management 62

Lead Liaison

NOVEMBER 29, 2022

Exhibitor Media Group reports that in 2023 companies expect to exhibit at an average of 47.2 As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. 5 Creative Solutions for Event Organizers.

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Work Management Marketing Management Creativity Organization 95

Lead Liaison

NOVEMBER 14, 2022

Bottom line – There is a better way to engage attendees and collect leads at trade shows. To see how Lead Liaison’s growing library of digital activations (games), universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

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Lead Liaison Lead Capture Trade Show Marketing Automation Services 77

Lead Liaison

FEBRUARY 14, 2023

Hold team competitions Break audiences into groups or use companies to automatically create teams. Companies and groups can compete against each other for a chance to be placed atop the leaderboard. Create a leaderboard dedicated only to this experience to connect attendees to others with similar interests.

Organization 98

Organization Lead Liaison Trade Show Marketing Automation Services 98

Lead Liaison

DECEMBER 3, 2018

Businesses can use Lead Liaison’s GoExhibit!™ ™ in many ways – it’s not just for trade shows! ™ is an event lead management solution, powered by a slick mobile app, aptly named GoCapture!™. Does your company host, or attend, corporate events or conferences? Trade Shows. Lead Kiosks.

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Lead Capture Creativity Sales Qualified Leads Lead Scoring 48

Lead Liaison

DECEMBER 27, 2022

Contact Lead liaison today to learn more about how we can help your team prepare for event success by partnering with the leader in Universal Lead Capture and Engagement solutions. The post CASE STUDY: Lead Capture for Speakers & Conferences appeared first on Lead Liaison.

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Hubspot

MARCH 5, 2012

When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. Trade shows and other events are very noisy. 3) Attract Trade Show Attendees With Content.

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Trade Show Tactics Marketing Management Lead Scoring 28

Exo B2B

APRIL 13, 2021

For most companies, the pandemic has increased the “pressure” on sales and marketing. Deprived of trade shows, opportunities to tour suppliers and customers and, private customers of the traditional 5-7 ‘happy hour’, sellers have lost their bearings. Questions need to be asked about the company’s culture.

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Trade Show Planning Work Management Paid Search Agency 52

Lead Liaison

APRIL 6, 2020

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. Activate digital games instantly at your trade show booth or virtual trade show presence.

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ANNUITAS

NOVEMBER 15, 2021

Change in the working environment, change in the tools companies are using, and change in how buyers seek information and make purchases. They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. Adaptability to changing environments.

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Work Management Marketing Management Ad Building Sales Qualified Leads 246

Lead Liaison

DECEMBER 22, 2022

Click here to explore Lead liaison’s award winning, premium lead capture and event engagement platform and view testimonials from event professionals who use the app. The post Demystifying APIs & Dev Kits for Event Lead Capture appeared first on Lead Liaison.

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Lead Capture API Lead Liaison Sales Qualified Leads 76

Lead Liaison

SEPTEMBER 6, 2019

If you’re new to exhibiting and unfamiliar with the different lead retrieval solutions out on the market today, you might be tempted just to rent the system provided by the trade show instead of purchasing your own. . However, when you purchase your own lead management solution, such as Lead Liaison’s GoExhibit!

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Lead Liaison Trade Show Sales Qualified Leads Lead Capture 60

Lead Liaison

OCTOBER 11, 2018

The first step in determining your post-event lead nurturing strategy is to make sure you have the technology in place to automate it. Companies are busier than ever these days, usually with multiple people wearing multiple hats – stretched thin. Lead Management Strategy – Instant Tasks. 24 Hours Later.

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Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 48

Biznology

AUGUST 8, 2019

At my agency, we use LinkedIn Sales Navigator, whereby we can contact 5 million Argentinean professionals, mostly those in middle management. We use LinkedIn’s Social Selling Index, company size, industry and title for segmentation, and we attract the targets with content. Martin: No. I wish there were.

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Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Hubspot

MAY 18, 2015

The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company. Inbound techniques like marketing automation/lead management and content creation are a smaller part of the mix. Tweet This Stat ). Tweet this Stat ).

Advertising Benchmark 28

Advertising Benchmark Work Management Marketing Management Marketing Automation Services 28

Lead Liaison

JUNE 27, 2019

A task is created in your CRM which sends a webhook to Lead Liaison. License: Lead Management Automation (LMA) – Marketing Automation. Integration with Chat Systems – Lead Liaison is now able to enrich anonymous Prospect Profiles with the contact information from 3rd party live chat systems.

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Lead Liaison Marketing Automation Services Marketing Management Paid Search Agency 48

ViewPoint

NOVEMBER 27, 2017

Add in another rep who took maternity leave and then resigned after a leave of absence, and his company was hurting. Four months into the situation, the leave of absence for the third rep turned permanent, turning a smallish problem into a hellish problem for the sales manager and the company. But it didn’t end there. _.

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Forecasting Sales Qualified Leads Telemarketing Marketing Management 149