Mailmunch

APRIL 27, 2021

What is Video Advertising? . Video advertising is the displaying of promotional content either inside online video content or as standalone ads. According to experts, video advertising will dominate the next decade. A lot of marketers are wondering whether they should invest in video advertising or not. In-stream Ads .

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Convert

APRIL 7, 2021

In 2020, we started hosting more live events over at Uscreen’s YouTube channel. At Uscreen, live streaming video stats also show the number of live events grew by 1468% between January and August 2020. Optimizing YouTube Videos to Go Viral During the Holidays. it’s no wonder YouTube wants in on the action.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Golden Spiral

MARCH 14, 2019

If you’re a B2B company, concern yourself with two types of digital ads: Pay-per-click (PPC) ads: PPC ads , a.k.a. In both cases, these ads allow you to drive website traffic and stay top-of mind throughout a buyers journey through the funnel. You're Bidding On Your Own Company Name. Here’s some food for thought.

Paid Content 91

Paid Content Paid Search Agency Top of Funnel Ads 91

Hubspot

MARCH 14, 2017

In case you or your boss need some convincing, here are four of the biggest reasons why a video strategy is now a necessity for every company. Marketers starting out with video often wonder if they should just use YouTube to host their brand's videos. YouTube is free, and it has over 1 billion users. Why Video Content.

Marketing Automation Services 92

Marketing Automation Services Top of Funnel Click Rate Budget Programs 92

Porch Group Media

MAY 28, 2019

Here are some additional stats on Facebook every marketer should know: 68% of Americans use Facebook In comparison, 35 percent of Americans use Instagram, 29 percent use Pinterest and 24 percent using Twitter. Getting Started with Facebook Advertising. V12AudienceLink Facebook Advertising Solution. Incorporate Video Ads.

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

Optinmonster

DECEMBER 4, 2019

By what the stats show, yes. Instead of just trying to rank for bottom of the funnel keywords (like “buy dog food”) you’re attracting people to your brand at the top of the funnel through educational and exciting content (like “12 awesome tricks to teach your dog”). So, is video marketing worth it?

Paid Content 87

Paid Content Practices Top of Funnel Work Management 87

Outbrain

JULY 3, 2018

There are lots of different video types that serve several objectives , and each one fits into the sales funnel in a different way. They are also great for video SEO, and get great organic ranking on YouTube and Google. When it comes to online behavior, the stats are clear: people are restless. But the question is: how?

Top of Funnel 51

Top of Funnel Video Marketing Planning FAQ 51

Buffer

DECEMBER 10, 2018

Brian : The stats supporting the effectiveness of video marketing go on and on. Social media, your website, YouTube , you name it. Hailley : The best part of tutorials or explainer videos, is that it helps to move people quickly down the funnel into buyer consideration. It’s common across B2B and B2C! And equally important part!

Top of Funnel 111

Top of Funnel Video Marketing Product Branding 111

Convince & Convert

JULY 20, 2012

Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). In all total, that’s like $16 million, $17 million which is a fraction of just the investment capital that went into the company.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

QuanticMind

JUNE 13, 2016

She used the example of Amazon and how the company delivers the experience it does at scale by relying on machine learning (buyers who bought item X also purchased item Y) and data science (predicting the likelihood a shopper will buy a certain item). Peter’s most interesting proof points were his company’s marketing funnel results.

CMO 40

CMO Account Based Marketing B2B Thought Leadership Thought Leadership 40

Convert

NOVEMBER 9, 2020

Everyone wants their YouTube videos to go viral. But, not everyone can have the same success experienced by videos like this one from the Dollar Shave Club, whose story went viral on social media, catapulting the company into a billion-dollar brand. Why Use YouTube in Your Marketing Strategy?

Viral Marketing 105

Viral Marketing Youtube Video Marketing Optimization 105

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category).

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Directive Agency

JULY 7, 2017

You need to make sure that you aren’t just targeting the right companies with your content, but the right readers at those companies as well. For example, a CEO of a Fortune 500 company isn’t going to be consuming information the same way that a marketing manager at your competitor’s digital marketing agency would.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Optinmonster

JULY 21, 2023

of brands say email marketing is critical to their company’s success and brand awareness. ” ( HubSpot ) For more email marketing stats, read Top Email Marketing Statistics You Need to Know. of brands say email marketing is critical to their company’s success and brand awareness. billion by 2025. of all clicks.

Statistics 56

Statistics Marketing Automation Services eCommerce Stats 56

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Podcasts vs. YouTube. Yes, social media applies to B2B.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Single Grain

MAY 9, 2023

In this article, we will discuss the benefits of video ads, the different types of video advertising, and how businesses can create a profitable video advertising strategy. Not only does paid video advertising come with numerous advantages, but there’s also a good chance your competitors are already taking advantage of this strategy.

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52

Sprout Social

JANUARY 30, 2020

This signals a massive window of opportunity for SaaS companies looking to stake their claim. This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. In short, SaaS companies are looking to acquire and retain customers for the long haul – years at a time. Hey, good question!

Webinar Metrics 97

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 97

Single Grain

MARCH 2, 2020

Whether it’s on YouTube, Instagram or Facebook, consumers love video. YouTube is the second most trafficked site, after Google. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. This post was refreshed with new content for 2020. Get A Free Consultation.

Top of Funnel 130

Top of Funnel Video Marketing Product Tips 130

Vidyard

SEPTEMBER 11, 2019

But the length for any particular video depends entirely on the use case, channel, industry, and where it fits in the marketing and sales funnel. Some video stats: The average business video in 2018 was 4.07 YouTube Video Length. Make B2B videos on YouTube two minutes or less. The earlier the stage, the shorter.

Top of Funnel 128

Top of Funnel Video Marketing Advertising Funnels Funnel Advertising 128

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Jay : Really quick, I want to thank our sponsors, Eric’s fine company Argyle Social , who we use for all of our social media happenings. Listen Now.

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

Single Grain

MAY 12, 2020

93% of companies claim they got a new customer because of their video content on social media. And yet, despite the obvious potential of video marketing, a lot of companies are still sitting on the sidelines. Behind-the-Scenes/Company Culture. Here are 17 of the best video content ideas: Vlog. Interview/Q&A. Presentation.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Optinmonster

MAY 7, 2020

That means any marketing and advertising budget you’re spending to promote your products will be wasted. But wouldn’t it be great if you knew the secrets of writing high converting sales pages so you could funnel a steady stream of revenue straight to your bank account? It’s easy, fast, and super profitable.

Top of Funnel 84

Top of Funnel Advertising Funnels Digital Marketing Funnels Funnel Advertising 84

Outgrow

FEBRUARY 19, 2024

Here are some stats for your reference: 55% of marketers say blogging is their #1 inbound marketing priority. This type of marketing doesn’t require a large investment like traditional advertising. The task of small B2B companies is to convince the audience that they are professionals and competent in any issue in their niche.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

Here are some stats for your reference: 55% of marketers say blogging is their #1 inbound marketing priority. This type of marketing doesn’t require a large investment like traditional advertising. The task of small B2B companies is to convince the audience that they are professionals and competent in any issue in their niche.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Vidyard

FEBRUARY 19, 2021

But the length for any particular video depends entirely on the use case, channel, industry, and where it fits in the marketing and sales funnel. What is the Ideal YouTube Video Length 1.5 A YouTube viewer, for instance, may happily watch for four minutes whereas an Instagram user probably won’t give it more than 15 seconds.

Top of Funnel 65

Top of Funnel Video Marketing B2B Thought Leadership Advertising Funnels 65

Single Grain

NOVEMBER 15, 2019

billion daily active users worldwide on Facebook, so you’re dead on the money by choosing this social network as your ad platform of choice: And, by the way, you’re in good company: 6 million businesses are using Facebook ads to reach their target audiences. Sure, you might not need billions of people to view your video advertisements.

Paid Content 97

Paid Content Paid Search Agency Facebook Ads 97

Optinmonster

MAY 6, 2020

User experience (UX) is how a customer feels about the interactions they have with your website, your company values, your product, and your team. Companies pour thousands of dollars into Facebook ads, design, and product research. This can also help you advertise to customers in another language. Real-time stats.

eCommerce 97

eCommerce Practices Top of Funnel Best Practices 97

Single Grain

AUGUST 8, 2019

Here are a couple of stats that will probably make you rethink the power of remarketing : 97% of e-commerce purchases come from repeat visitors. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation.

Conversion 108

Conversion Buying Cycle Click Rate Conversion Rate 108

Sprout Social

MARCH 22, 2021

In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. Businesses of all shapes and sizes should focus on setting goals , but doing so is especially important for B2B companies. Reality check: B2B social media is here to stay.

Ad Building 145

Ad Building Marketing & Strategy B2B B2B Thought Leadership 145

Martech Advisor

MARCH 11, 2020

What Is a Content Marketing Funnel? Digital Advertising. Digital advertising consists of many ad channels and formats to connect with your audience. The developments in programmatic advertising have allowed both - advertisers and publishers to automate a huge chunk of activities. Stage 1: Top of the Funnel (TOFU).

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107

Single Grain

MAY 4, 2023

Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. Case studies not only demonstrate your expertise as an agency, but also provide potential clients with helpful details about what they can expect from working with your company. Let’s begin!

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

The Lead Agency

JUNE 30, 2019

When most people think about social media marketing , they think about B2C companies selling their products to large groups of consumers. However, any marketer that thinks this stat is only referring to B2C consumers is wrong. In addition, if you can get it over the line in your company, try adding a bit of humour to your posts.

Paid Content 48

Paid Content Social Media Social Marketing B2B Marketing 48

Single Grain

MARCH 4, 2022

First, here are some juicy stats that are worth considering: 68% of online searches begin with a search engine. Online PPC advertisements provide a 200% ROI. Pay-Per-Click (PPC) Advertising. Are you looking to reach customers at vital stages of the buyer funnel using content marketing? What Is a Digital Marketing Agency?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

DivvyHQ

SEPTEMBER 27, 2018

It’s tough to argue with the stats about people loving video. . Agency Clever Zebo was tasked with connecting a client to Chief Learning Officers and top HR execs at Fortune 500 companies. An inbound tactic, webinars, assisted by an outbound tactic, social advertising. And how about video?”. The approach?

Marketing Strategy 45

Marketing Strategy Marketing & Strategy Webinar Metrics Paid Search Agency 45

GreenRope

DECEMBER 14, 2016

If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. What do you do first when researching a company?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. What do you do first when researching a company?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40