Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Smashmouth Marketing

OCTOBER 8, 2009

an information technology research and advisory company. Every television commercial for IBM tells you to go to their web site. The web site shows their TV ads. or tells you to watch for their ad campaign on television, or to watch for them at an upcoming trade show. New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

an information technology research and advisory company. Every television commercial for IBM tells you to go to their web site. The web site shows their TV ads. or tells you to watch for their ad campaign on television, or to watch for them at an upcoming trade show. New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100

The Effective Marketer

MARCH 7, 2009

Is great to be able to discuss your own challenges with other marketers and realize that you’re not alone out there… I met some great people and learned some stuff I can start using right now in my own company. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Conference 100

Conference Social Media Work Management Marketing Budget 100

Marketing Insider Group

AUGUST 12, 2010

In some companies “nurture happens&# almost by accident. Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. In other companies lead nurture is a very formal and well-defined process.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Industrial Marketing Today

JULY 9, 2010

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

The Effective Marketer

JUNE 21, 2009

Commitment : you will have to commit to spending time developing your social media strategy; it doesn’t work overnight and require backing from your company willing to let you spend time doing it. Set goals : this is important for any social media platform that your company is trying to use. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JULY 21, 2009

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) you should also jump on the bandwagon , I say there are several r easons for companies to be reluctant to embrace it wholeheartedly. How will we measure success?

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JUNE 13, 2009

We want names, titles, email addresses, phone numbers, company revenues, number of employees, and while we’re at it give us your annual budget too. Will I get sales calls from each company that is presenting a class? Especially anything to do with the actual lead generation or companies making them. What do we do with it?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

WebMarketCentral

JULY 30, 2009

No company, big or small, can afford to spend scarce funds inefficiently, particularly in the current economic environment. Here are four examples of social media marketing RONI: Your company fails to respond to a complaint about your product or service on a social media site.

Social Media 20

Social Media Paid Content ROI Media 20

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? s anyone under 30 working in your company, youâ??ve Few companies are prepared to deal with these issues in any comprehensive way. CIO Consumer IT. CIO Leader. CIO Enterprise. CIO Insider. More Newsletters. Edit Profile. » Subscription Services.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Like most questions in business, the answer is, “it depends,&# but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. I mean using social media technologies internally, within the large company kind of enterprise. This is my final post on the skewed Web.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

FEBRUARY 1, 2022

When Mark Zuckerberg announced Facebook was getting rebranded as “Meta”, it catapulted the idea of the Metaverse into popular consciousness. It foreshadows the evolution from Web 2.0 to Web 3.0. Within the Metaverse, companies will also be able to create their own virtual storefronts, venues, and digital worlds.

Digital Asset Management 363

Digital Asset Management B2B Marketing Work Management B2B 363

Buzz Marketing for Technology

OCTOBER 7, 2008

E-Business & Web 2.0. SOA & Web Services. Hes great at hammering out details one on one with other intensely focused people, often the CEOs of the companies he contracts for. IBM launches Bluehouse, a Facebook for business. IBM launches Bluehouse, a Facebook for business. Small Enterprise.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100