Customer Experience Matrix

FEBRUARY 21, 2014

In that time, they’ve continued to build applications that exploit their core technology for identifying Web site visitors by company based on their IP address. It later extended to returning visitor attributes in real time so companies could pre-fill forms and personalize Web pages to match visitor interests.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

MARCH 8, 2011

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. That’s especially true in the realm of virtual events that go beyond traditional webinars and webcasts.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. Just Ask Google.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

PureB2B

MAY 30, 2022

Industry, target market, location, company size, and revenue figures are all characteristics that can define a company’s firmographic positioning. What hardware or software is a company using? For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Webbiquity

JULY 12, 2016

Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. Google Review Count: 93,900. Google Review Count: 85,400.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Heinz Marketing

OCTOBER 4, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google! And it literally is articles, there are many articles out on that, where you can see that after 10 million, Matt, companies actually die. This book is a roadmap for that.

Top of Funnel 115

Top of Funnel Account Based Marketing Communities Cross-Selling 115

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. Real-time marketing was just getting started in 2009.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Metadata

FEBRUARY 28, 2022

The company has consistently received the highest G2 satisfaction scores of any of its category competitors, with 99% of users rating Metadata at 4 or 5 stars, and 92% saying they would recommend Metadata to other B2B marketers. No other technology was able to provide this amount of efficiency for B2B marketers. About Metadata.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

TrustRadius Marketing

JANUARY 8, 2020

Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Customers consistently say that Eloqua’s visual campaign canvas and automation capabilities are great.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

ClickZ

OCTOBER 22, 2020

Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. Integrations with other tools like CRM and CDP platforms, ad platforms like Google and Facebook ads, and website analytics software. Industry case study.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Directive Agency

APRIL 21, 2023

However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. The right directories for your tech company are typically the ones that rank high on your key buyer search terms. Determine if investing in directories is right for your company.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

NuSpark Consulting

AUGUST 23, 2018

Does the content your company churns out help to generate revenues? We’ll call them Company Z. When we publish an article for Company Z on a third party site, we also negotiate for a link back to their website. Second, some people click on the links in the off-site articles and come directly to Company Z’s website.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Convince & Convert

FEBRUARY 27, 2015

It provides practical insights into developing a structured program around your video content, offers viable examples from big-name companies already grounding their marketing in online video, and offers supporting data to help solidify the value of video marketing for the C-suite. Continue the conversation on our Facebook or Google+ pages.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Customer Experience Matrix

JUNE 30, 2010

In practice, this means that only very small companies will actually be able to use the free system as their primary long-term marketing system. When they briefed me last week, they said the main purpose of the new system is really to entice trial among companies just starting with marketing automation. LoopFuse knows that, of course.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog. Thanks Steve for this great contribution!

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

Customer Experience Matrix

NOVEMBER 9, 2015

Companies willing to share their Salesforce CRM data can get a report assessing the quality of their CRM records, listing the top five data elements that identify high-value prospects, and suggesting five market segments they might pursue. The system also has connectors to import data from marketing automation and Google Analytics.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Webbiquity

JANUARY 27, 2011

However, as your company grows, your marketing activities might need to scale as well. In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Post on Google Buzz. Share this on Bebo. Share this on del.icio.us. Tweet This!

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

Customer Experience Matrix

NOVEMBER 19, 2008

My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. Google and YouTube.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

OCTOBER 29, 2015

Openprise also integrates today with Google Apps and the Amazon Redshift database. Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year. Openprise already has special features to standardize job titles and roles and is working on company name clean up.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Marketing Insider Group

JANUARY 8, 2013

New Incite’s B2B Marketing Blog showcases the expertise of Jennifer Beever “Chief Marketing Officer for Hire” for growing companies. Eloqua’s All About Revenue the @ Eloqua blog explores the role innovation plays in revenue generation. Follow their co-founder @ DougKessler and director @ RSkin11.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Convince & Convert

APRIL 1, 2012

There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. How you compare to other companies in your space? But, ZMOT shows that to be unlikely (as will your Google Analytics). Flickr image from Jurischk.

Top of Funnel 124

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 124

Convince & Convert

APRIL 1, 2012

There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. How you compare to other companies in your space? But, ZMOT shows that to be unlikely (as will your Google Analytics). Flickr image from Jurischk.

Top of Funnel 124

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 124

Customer Experience Matrix

FEBRUARY 5, 2015

If this happens, the reason will be that agencies provide the missing skills that have prevented so many companies from taking full advantage of marketing automation systems by themselves. Okay, not zero: some companies surely do it better than others. So the competitive advantage is now precisely zero. But they’re exceptions.)

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Webbiquity

SEPTEMBER 1, 2010

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. It is really the center of the company from results, from revenue, from anything. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. Jocelyn: Absolutely.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

SWZD

AUGUST 14, 2019

The Marketing Cloud itself is composed of the following solutions: Marketing Automation with Oracle Eloqua , Cross Channel (email, mobile etc) Orchestration with Oracle Responsys , Content Marketing, Social Marketing, Marketing Data Management with Oracle BlueKai , and Testing and Optimization with Oracle Maxymiser.

Marketing AI 48

Marketing AI Work Management Marketing Management Peer-to-peer 48

Digital B2B Marketing

FEBRUARY 21, 2012

However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Companies like HubSpot, Constant Contact and General Electric illustrate a range of ways B2B marketers can begin experimenting with Pinterest around products, content, events and culture. I believe there is.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Chris Koch

DECEMBER 2, 2011

Companies are having success pulling in fans by linking to charitable cases. Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Let them win stuff.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Companies are having success pulling in fans by linking to charitable cases. Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Let them win stuff.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Cintell

NOVEMBER 9, 2015

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. Shocker – it is not always Google. We share personas, or information about our buyers with the rest of our company in more ways than I can list. Then, I like to dig deeper when they answer.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

The Point

DECEMBER 6, 2010

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Blog Makeover Nets Sales Leads for Software Company. The First (Almost) Clickable Direct Mail. 21 Tips & Other Impressions from the Marketo User Summit. Help Our Client Choose a Logo (Poll). Getting the Most from Salesforce.com: A Conversation with David Taber.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

SWZD

SEPTEMBER 11, 2019

Michelle gave us excellent insights on best practices at a company that has successfully riden several waves of technological change over the past three decades, and has positioned itself nicely to catch the next massive wave that is just forming now. The company’s solutions are deployed in more than 26,000 businesses worldwide.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

SmartBug Media

MARCH 18, 2019

In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Integrations: HubSpot, Mailchimp, Marketo, Pardot, WordPress and Google Analytics (Pro and Enterprise only).

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

SnapApp

AUGUST 10, 2015

Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more.

Interactive Marketing 48

Interactive Marketing Top of Funnel Paid Search Agency Marketing Analytics Tools 48

Markempa

NOVEMBER 13, 2018

So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. You can go google something, you can find any facts and information. Sure thing. You and I have known each other, obviously, for a long time. A few decades.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

ClearVoice

JUNE 17, 2019

It’s also because when a crucial delivery platform like Google dictates that content marketing is mandatory to ranking high on its SERP, a lot of creative service firms will dedicate resources to creating that content. Example of the classic “push” advertising. Click To Tweet. The ROI speaks for itself.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92