ANNUITAS
MARCH 19, 2020
Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. And for many B2B companies, they are struggling to do so without live interactions, especially events. Content Syndication [0%]. Website [4.03%].
seo.co
MARCH 12, 2021
When you think about marketing, what comes to mind? For most business owners and marketers, traditional strategies and textbook campaigns are first up. For many, guerrilla marketing is the answer. What is Guerrilla Marketing? The concept of guerrilla marketing is derived from the idea of guerrilla warfare.
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ANNUITAS
OCTOBER 15, 2020
For decades vanity metrics have been the guiding light for measuring marketing success – largely because the capabilities didn’t exist to measure closed-loop KPIs. As a result, marketing has become thought of as a cost-center with very little measurable output. Here are five vanity metrics your marketing team needs to be wary of. .
seo.co
MARCH 12, 2021
When you think about marketing, what comes to mind? For most business owners and marketers, traditional strategies and textbook campaigns are first up. For many, guerilla marketing is the answer. What is Guerilla Marketing? The concept of guerilla marketing is derived from the idea of guerilla warfare.
Adobe Experience Cloud Blog
APRIL 30, 2018
Maybe company size? But in the modern era of marketing technology, segmentation has remained largely linear – defined by the obvious demographic criteria such as industry, company size, and yes, job title. Six months ago, we debuted Marketo Content AI , which applies machine learning to the content delivery process.
chiefmartech
NOVEMBER 26, 2017
After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1% of company revenue in 2016 to 11.3% ” Marketing is still seen a relatively elastic expense. Probably not. (If
Contently
OCTOBER 4, 2018
The trouble with defining a company’s voice is that rigid guidelines can stifle you. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. So lead with your most punchy, human content and save the jargon for other platforms. Remember that.
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