KoMarketing Associates

DECEMBER 5, 2017

Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Marketing Insider Group

APRIL 12, 2021

Paid, owned, and earned media are three parts of a digital marketing strategy. Each type of media has its place in the lead generation process. What Is Paid Media? Benefits of Paid Media. Fast lead generation and traffic to owned media. Paid Media Stats and ROI. Quick Takeaways. Retargeting.

Paid Content 355

Paid Content ROI Paid Search Agency Media 355

ClearVoice

MAY 14, 2024

Then, they verify and analyze information to support content development. Their bring their vision to life through content frameworks that outline how they’ll create, publish, manage, and distribute content. Similarly, content researchers bring factual accuracy, context, and depth to the table.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

Contently

MARCH 11, 2020

We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook.

Case Studies 210

Case Studies Case Study Studies Paid Search Agency 210

Martech

MARCH 10, 2022

When I look at other companies, I don’t see enough diversity at the top. I would like to see more and this is a big push to support those founders.” ” Words from Tiffany Guarnaccia, founder and CEO of Kite Hill PR, a high profile agency in the adtech and martech space.

PR 93

PR Paid Social Agency Paid Search Agency Ideal Customer Profiles 93

Webbiquity

MARCH 2, 2021

Too often, companies don’t capitalize on the synergies between these two practices. Meanwhile, the average B2B company spends 29% of its overall marketing budget on content marketing, with the best-performing firms spending upwards of 40%. Companies do event marketing because it works. Here’s how. Setting the Stage.

Event Marketing 273

Event Marketing ROI Multi-Channel Advertising Agencies 273

Adobe Experience Cloud Blog

MAY 29, 2019

That’s why we’re going to focus on another essential part of your campaign: distribution. But a lot of marketers don’t think about distribution until the very end. And though it’s often overlooked, distribution is a critical component of your strategy—it’s how people are going to see your message. Social—Keep up with the times.

Demand Generation 48

Demand Generation Paid Content Distribution Demand 48

KoMarketing Associates

MAY 6, 2020

For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. There are a multitude of event formats companies can choose from when hosting virtual events. Facebook Events. Live Streams.

Paid Content 283

Paid Content Social Media Promotion Media 283

Confessions of a B2B Marketer

SEPTEMBER 8, 2022

Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building This Organic LinkedIn Page Strategy Is Crushing with Mikhail Myzgin of Slice Fame.so hit 200k MRR?

Demand 40

Demand Paid Social Agency Leads Lead 40

EveryoneSocial

MARCH 13, 2018

Gaining Executive Support for an Employee Advocacy Program. Learn how to get executive support for an employee advocacy program and how to make sure leadership is on your side. Deciding to implement an employee advocacy program within your company is an exciting and sometimes overwhelming feeling. Tier 1: The Basics.

Budget Programs 68

Budget Programs Paid Social Agency Paid Search Agency Vendors 68

Inbox Insight

JUNE 7, 2020

By using metrics to track campaign success, engagement and revenue, B2B marketers can make a better case for their budget requirements and get support from key stakeholders. Around 85% of companies using inbound marketing see improvements in their traffic within seven months – sales growth can take even longer. Setting up your KPIs.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Contently

APRIL 28, 2017

The result was meant to benefit both sides: Publishers and brands could create better experiences for their audience (and more engagement), while tech companies could keep users on their platforms. Most of the hesitation from media companies stemmed from ad load and a lack of options for calls-to-action. But what about brands?

Customer Surveys 152

Customer Surveys Brand Identity Branding Distribution 152

Contently

JUNE 25, 2020

By 2016, there were nearly 4,000 offerings in Scott Brinker’s terrifying martech supergraphic , each promising that they would lead marketers to the promised land. Brinker’s supergraphic is at 8,000 companies now. Step 4: Distribute channel-specific content in the places where your audience spends their time.

Work Management 215

Work Management Marketing Management Marketing & Strategy Marketing Strategy 215

Content Marketing Institute

JANUARY 25, 2019

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. The sheer amount of content getting shared online is one of the biggest distribution hurdles marketers face. Be your content’s PR team. Click To Tweet. Click To Tweet.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

Contently

APRIL 20, 2021

But this isn’t another example of a financial services company co-opting a good cause to sell you things. The company doesn’t finance arctic drilling, coal-fired power plants, big tobacco, fracking, shale, or tar sands mining, among a long list of other environmental policies. “It wasn’t differentiated.

Storytelling 97

Storytelling Paid Social Agency Content Differentiation 97

Marketing Insider Group

NOVEMBER 9, 2020

Paid advertising is somewhat of a dinosaur. There are, of course, many channels to use for traditional advertising, but its value, especially to B2B companies, is diminishing. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. In some cases, however, marketing spend is up.

Marketing Budget 281

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 281

Metadata

AUGUST 24, 2021

Webinars are a way to learn from your audience and create community-led content that you can later distribute on other channels. Here’s how to stop wasting time on the wrong webinar activities (ahem, lead gen) and start making money with webinar repurposing: 1. If you’re just starting out, I recommend hiring a video agency.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Contently

MAY 26, 2017

As the SVP of enterprise content marketing at POP , a digital agency, I often think back to Tyson’s words. If you’re an agency, or work with an agency, you may start out using your in-house copywriters. Or, you’ll use a company like Contently to help source your writers.

Marketing & Strategy 161

Marketing & Strategy Marketing Strategy Top of Funnel Paid Search Agency 161

Metadata

AUGUST 16, 2021

Webinars are a way to learn from your audience and create community-led content that you can later distribute on other channels. Here’s how to stop wasting time on the wrong webinar activities (ahem, lead gen) and start making money with webinar repurposing: 1. If you’re just starting out, I recommend hiring a video agency.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

Allocadia

JANUARY 30, 2020

For example, maybe one of the highest company goals is around improving brand perception because your company was just bought by another company. The goals would be to generate 25 positive media articles about the acquisition, to support your objective. Step 4: Developing a marketing distribution strategy.

Planning 59

Planning Marketing Plans Process Paid Social Agency 59

Martech

OCTOBER 22, 2021

Today, SEO includes everything from content marketing and distribution to user experience, and even the core job of gathering and interpreting search intelligence has become more challenging as the search engines continually change their display of results and port them over to other media like voice assistants. International search tracking.

Enterprise Management 136

Enterprise Management Marketing Management Search Marketing Lead Ranking 136

Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies.

Planning 97

Planning Paid Search Agency Advertising Benchmark Analysis 97

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. Event Lead-Ups, Updates and Recaps If you’re holding or attending an event, generate excitement with video content.

Social Media 118

Social Media Traffic Top of Funnel Media 118

ClearVoice

JULY 26, 2022

Essentially, organic marketing can be any sort of marketing a brand doesn’t spend money on to distribute the content or to generate leads. Some of the tactics involved in organic marketing may include: Social media posts and discussions. Organic vs. Paid Marketing: Differences, Benefits, and Best Practices Click To Tweet.

Paid Content 52

Paid Content Organization Paid Search Agency Practices 52

Metadata

OCTOBER 30, 2023

Study ten marketing teams from seemingly identical companies, and their structures will vary. But despite the differences, marketing teams are (or at least should be) marching down the same path—a path leading them to a structure that looks different than team structures of the past. Marketing teams are like snowflakes. Guaranteed.

B2B Marketing 52

B2B Marketing Ad Building Paid Search Agency Work Management 52

Pam Didner

JULY 5, 2020

Traditional lead-based marketing focuses on generating as many leads as possible. Unfortunately, this strategy does not always provide high quality leads to sales. Sales and marketing teams collaborate to identify target accounts (customers) who will benefit the company the most. Marketing’s nurturing is long-term.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Contently

SEPTEMBER 11, 2017

Content Marketing Institute founder Joe Pulizzi opened the conference by giving the audience a sneak peak at one big stat from the company’s annual research report, due out later this fall: Nine out of 10 people who rate themselves as successful content marketers are focused on building an audience.

Top of Funnel 164

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 164

Oktopost

APRIL 21, 2020

In our fourth episode of “The Globalization of Social Media” an Oktopost discussion series, Howard Sewell , President of Spear Marketing Group and one of the “ 50 Most Influential People in Sales Lead Management ” sits down with Colin Day , Oktopost’s Managing Director of EMEA. Strategy sharing and recommended content.

B2B Marketing 109

B2B Marketing B2B Work Management Content 109

Sprout Social

MARCH 7, 2022

If that’s not enough, here are three reasons you should reconsider your brand survey distribution plans. Your survey design could lead to biased responses : You don’t know what you don’t know. You need timely insights : Brand health survey design and distribution takes a long time. Twitter Brand Surveys.

Customer Surveys 88

Customer Surveys Brand Identity Branding Paid Search Agency 88

Brightedge

DECEMBER 4, 2020

What is paid distribution? Paid distribution means using various platforms and networks to promote content. This sponsored material might appear in locations, such as a part of newsfeeds on social media sites or after articles on various publications. Creating content and a distribution system for paid media.

Distribution 104

Distribution Paid Social Agency Social Media Media 104

Sprout Social

OCTOBER 10, 2019

Creating Your LinkedIn Company Page. Don’t worry about the size of your team: granted you aren’t flying solo, company pages are totally fair game. For example, here’s Sprout’s company page in the wild. You’re a current company employee and your position is listed in the “Experience” section on your profile.

Linkedin 91

Linkedin Paid Search Agency Ads Cost Per Thousand 91

NetLine

DECEMBER 1, 2020

Meet the Senior Marketing Manager at DocASAP , Nathan Huet – A savvy expert at putting data to work to understand how he can leverage the power of content to deliver quality leads to his sales team. In addition to using NetLine, what are your other strategies for lead generation?

Paid Content 52

Paid Content Work Management Demand Generation Agencies Marketing Management 52

Circle Studio

JULY 17, 2019

Implement paid social media posts. Because of the ways social media platform algorithms have changed, as well as just the amount of content posted every day, a paid social strategy is becoming a necessity if you want people to see your content. Consider paid search.

Paid Content 83

Paid Content Paid Search Agency Content Marketing Planning 83

Sword and the Script | B2B

NOVEMBER 23, 2019

This year the report sampled responses from 679 in North American B2B companies. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Digilant

APRIL 2, 2024

This year, eMarketer now expects social network ad spending to hit $82.9 The upswing in social ad spending reflects just how important social media advertising is for brands and agencies within the current digital reality. billion people worldwide are using social media —more than 60 percent of the global population.

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52

Golden Spiral

DECEMBER 3, 2021

Posts on social media can cause massive surges in business or take down an individual’s reputation. For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential. Public Relations. Brand Awareness.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Hubspot

JULY 21, 2015

Over the years, we’d evolved from a local SEO and web design shop to a full blown digital agency, and we knew it was time our brand reflected that. It’s important to note that not every rebrand involves a new name and domain - if your company is only planning on new positioning and an updated logo, most of the advice in this post won’t apply.

Paid Social Agency 28

Paid Social Agency Paid Search Agency Process SEO 28