Use B2B Buyer Personas to Gain Consensus on Objectives
Marketing Interactions
AUGUST 15, 2022
By gathering and applying in-depth buyer intelligence with buyer personas, you can mitigate non-consensus due to differing objectives that stall deals and escalate regret. Here’s why: Objectives come in different flavors. So, let’s take growth as the overall company mandate. Why don’t they have the growth they aspire to?
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