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| | DELICIOUS B2BMARKETING
JULY 31, 2009 [Companies, DemandBase] Demandbase: A New Twist In The Lead Management Automation Market
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure I forgot a few.
| | DIGITAL B2B MARKETING
NOVEMBER 15, 2012 [Companies, DemandBase] Marketing Automation’s Next Frontier: Madison Avenue
This represents a significant investment but, for many companies, the application has been limited to emails and landing pages. Disclosure: Demandbase is a client of my employer.] This week Marketo announced that AdRoll, a provider of retargeting ads, is part of their LaunchPoint ecosystem. Marketing Technology bizo BlueKai Demandbase eloqua marketing automation marketo
NOVEMBER 15, 2012 | DIGITAL B2B MARKETING
[Companies, DemandBase] Marketing Automation’s Next Frontier: Madison Avenue
SEPTEMBER 29, 2011 | MARKETING INTERACTIONS
[Companies, DemandBase] B2B Websites NOT Great At Demand Gen
JUNE 27, 2010 | MODERN B2B MARKETING
[Companies, DemandBase] Social CRM: The Latest Evolution for Managing Customer Relationships
APRIL 21, 2010 | MODERN B2B MARKETING
[Companies, DemandBase] Salesforce Buys Jigsaw – What it Means for B2B Marketing and Sales
SEPTEMBER 28, 2009 | MODERN B2B MARKETING
[Companies, DemandBase] The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco
JULY 31, 2009 | DELICIOUS B2BMARKETING
[Companies, DemandBase] Demandbase: A New Twist In The Lead Management Automation Market
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| | MARKETING INTERACTIONS
SEPTEMBER 29, 2011 [Companies, DemandBase] B2B Websites NOT Great At Demand Gen
A new study on an often overlooked subject is fresh off the presses: Demandbase and Focus.com 2011 National Website Demand Generation Study. The B2B company website is growing in importance as buyers spend more time researching and selecting the information they use during a complex buying process. Isn’t that interesting? Craig: There are two reasons.
| | MODERN B2B MARKETING
APRIL 22, 2009 [Companies, DemandBase] Beyond the B2B Buying Funnel: Exciting New Research about How Companies Make Complex Purchases
Marketo recently worked with. Enquiro Research (as well as Google , Business.com , Covario , and Demandbase ) to perform new qualitative and quantitative research into the (often irrational) ways that businesses make complex purchases. Heuristics guide which options and information get considered and which get rejected, and they help us simplify complex decisions to their relevant core. We're more comfortable with companies we know. According to MarketingSherpa, user communities are the #1 source of information for researching B2B purchases. Managing Risk.
| | MODERN B2B MARKETING
JUNE 27, 2010 [Companies, DemandBase] Social CRM: The Latest Evolution for Managing Customer Relationships
Progress beyond tracking and reporting on prospect information, and instead become integral parts of communities. Attract prospects online who are searching for answers to business challenges by providing relevant content and information. Using RSS to send different types of prospect information into one system. technologies to provide sophisticated sales insight.
| | MODERN B2B MARKETING
APRIL 21, 2010 [Companies, DemandBase] Salesforce Buys Jigsaw – What it Means for B2B Marketing and Sales
Salesforce today announced a definitive agreement to buy Jigsaw, a provider of business information and data services that uniquely leverages crowd-sourcing to build and maintain its database. Note: Jigsaw is also a Marketo customer and partner.). Like Marketo, Jigsaw is a founding member of the Marketing Cloud , an alliance of cloud-based marketing services that make internal marketing functions more efficient and external marketing programs more effective. What do you think? How will this acquisition affect your B2B marketing and sales efforts?
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MODERN B2B MARKETING | MONDAY, SEPTEMBER 28, 2009 [Companies, DemandBase] The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco
The summit kicked off with Flint McGlaughlin speaking on landing page optimization, information complimentary to the content in the MarketingExperiments Landing Page Optimization Course where marketers crowd in to hear Flint give tips for a day on how to improve their landing page conversions. His content was more than a marketing best practice session, it was a challenge to go back and improve on what you are doing, making your work more successful for you and your company. This year’s MarketingSherpa B2B Marketing Summit was a great success. MORE >>
MARKETING INTERACTIONS | TUESDAY, JUNE 9, 2009 [Companies, DemandBase] Marketo Sales Insights - A 6th-Sense Advantage for Sales Effectiveness
Last week, I was privileged to see a preview of Marketo's 2nd product, Sales Insight , released today. liked what I saw and think this extension to Marketo Lead Management software can help marketing and sales begin closing that alignment gap. And, it's a native Salesforce.com application they've really tried to make intuitive to remove the barrier to adoption companies would have if they threw yet another tool at the sales team. The better companies can distill the interesting moments into actionable intelligence, the more on-target their sales team will be. MORE >>
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