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Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014

Modern B2B Marketing

Over 100 expo sponsors and over 3,500 marketers will be attending the Marketo Marketing Nation Summit  this year, making it the perfect place to review your company’s marketing automation technologies and processes. Which companies in the expo hall will be most relevant to you and your company? How do they integrate with Marketo? That’s why you need a game plan.

New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know

Fathom

Just last week, DemandBase (a San Francisco-based B2B marketing software company) announced that they received $30 million in additional funding by Sageview Capital. To some, this may not sound newsworthy – another San Francisco software company getting funded, big deal! Many companies start out targeting accounts in one of three ways – by interest, intent or IP.

Marketing Automation’s Next Frontier: Madison Avenue

Digital B2B Marketing

This represents a significant investment but, for many companies, the application has been limited to emails and landing pages. Disclosure: Demandbase is a client of my employer.] This week Marketo announced that AdRoll, a provider of retargeting ads, is part of their LaunchPoint ecosystem. Marketing Technology bizo BlueKai Demandbase eloqua marketing automation marketo

New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know

Fathom

Just last week, DemandBase (a San Francisco-based B2B marketing software company) announced that they received $30 million in additional funding by Sageview Capital. To some, this may not sound newsworthy – another San Francisco software company getting funded, big deal! Many companies start out targeting accounts in one of three ways – by interest, intent or IP.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. million. million.

B2B Events in 2015 – Where to Go and How to Learn

ANNUITAS

It’s a waste of your time and your company’s money. Not only is it a great way to snag helpful information from sessions you couldn’t attend, but also to connect with like-minded marketers. 2) Try to get your boss to attend with you. Marketo Marketing Nation Summit April 13-15, 2015 San Francisco, California. I have been to a lot of marketing events, on both sides of the booth.

Beyond the B2B Buying Funnel: Exciting New Research about How Companies Make Complex Purchases

Modern B2B Marketing

Marketo recently worked with. Enquiro Research (as well as Google , Business.com , Covario , and Demandbase ) to perform new qualitative and quantitative research into the (often irrational) ways that businesses make complex purchases. Heuristics guide which options and information get considered and which get rejected, and they help us simplify complex decisions to their relevant core. We're more comfortable with companies we know. According to MarketingSherpa, user communities are the #1 source of information for researching B2B purchases. Managing Risk.

How LeanData Stacks Up

LeanData

Companies are invited to share a visual representation of their tech stacks on a single slide. “It’s one thing to just throw a bunch of logos on a page, but it’s another thing to explain how there is a method to the madness,” Brinker explained. “We want businesses to say, ‘This is how we think about the marketing architecture and the capabilities that we’re trying to develop.’ Scott Brinker.

Salesforce Buys Jigsaw – What it Means for B2B Marketing and Sales

Modern B2B Marketing

Salesforce today announced a definitive agreement to buy Jigsaw, a provider of business information and data services that uniquely leverages crowd-sourcing to build and maintain its database. Note: Jigsaw is also a Marketo customer and partner.). Like Marketo, Jigsaw is a founding member of the Marketing Cloud , an alliance of cloud-based marketing services that make internal marketing functions more efficient and external marketing programs more effective. What do you think? How will this acquisition affect your B2B marketing and sales efforts?

Social CRM: The Latest Evolution for Managing Customer Relationships

Modern B2B Marketing

Progress beyond tracking and reporting on prospect information, and instead become integral parts of communities. Attract prospects online who are searching for answers to business challenges by providing relevant content and information. Using RSS to send different types of prospect information into one system. technologies to provide sophisticated sales insight.

The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco

Modern B2B Marketing

The summit kicked off with Flint McGlaughlin speaking on landing page optimization, information complimentary to the content in the MarketingExperiments Landing Page Optimization Course where marketers crowd in to hear Flint give tips for a day on how to improve their landing page conversions.  His content was more than a marketing best practice session, it was a challenge to go back and improve on what you are doing, making your work more successful for you and your company.  This year’s MarketingSherpa B2B Marketing Summit was a great success.