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Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014

Modern B2B Marketing

Over 100 expo sponsors and over 3,500 marketers will be attending the Marketo Marketing Nation Summit this year, making it the perfect place to review your company’s marketing automation technologies and processes. Which companies in the expo hall will be most relevant to you and your company? How do they integrate with Marketo? That’s why you need a game plan.

New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know

Fathom

Just last week, DemandBase (a San Francisco-based B2B marketing software company) announced that they received $30 million in additional funding by Sageview Capital. To some, this may not sound newsworthy – another San Francisco software company getting funded, big deal! Many companies start out targeting accounts in one of three ways – by interest, intent or IP.

Marketing Automation’s Next Frontier: Madison Avenue

Digital B2B Marketing

This represents a significant investment but, for many companies, the application has been limited to emails and landing pages. Disclosure: Demandbase is a client of my employer.] This week Marketo announced that AdRoll, a provider of retargeting ads, is part of their LaunchPoint ecosystem. Marketing Technology bizo BlueKai Demandbase eloqua marketing automation marketo

New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know

Fathom

Just last week, DemandBase (a San Francisco-based B2B marketing software company) announced that they received $30 million in additional funding by Sageview Capital. To some, this may not sound newsworthy – another San Francisco software company getting funded, big deal! Many companies start out targeting accounts in one of three ways – by interest, intent or IP.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure I forgot a few.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. million. million.

Top Marketing Blogs You Should Be Reading

Radius

Marketo. Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. What do they talk about: B2B content that helps companies build successful sales and marketing teams.

B2B 93

Field Report: What’s Hot in Content Marketing

Modern B2B Marketing

All of us marketers know the story by now — we live in a world of information abundance, which means our buyers hear more marketing messages than ever, and are therefore more likely to ignore marketing messages than ever. ” So how do you master your company’s tone of voice? ” Important note: better is different than louder. Get case studies. Present data.

Field 39

How LeanData Stacks Up

LeanData

Companies are invited to share a visual representation of their tech stacks on a single slide. “It’s It seemed like everybody had LeanData as one of the key pieces of marketing infrastructure on their slides,” said Jessica Cross , a Marketo champion. An account-based solutions platform company, LeanData was featured in nine of the entries: 22 percent of the competitors.

B2B Events in 2015 – Where to Go and How to Learn

ANNUITAS

It’s a waste of your time and your company’s money. Not only is it a great way to snag helpful information from sessions you couldn’t attend, but also to connect with like-minded marketers. Take a look at the Twitter feed from the event and sort through the ideas that your fellow attendees thought good enough to share, then interpret them for your team in the context of your company.

How to Plan Marketing Content Around Event Promotion

SnapApp

In this example from Marketo , we can see how they’ve created an informative blog post that summarizes a three-step process to get prepared for one of their events. And even though this is content by Marketo for a Marketo event, the same approach can be done from a booth presence, or a session speaker. And they’ll see your company name. Relevant follow-up content.

How to Plan Marketing Content Around Event Promotion

SnapApp

In this example from Marketo , we can see how they’ve created an informative blog post that summarizes a three-step process to get prepared for one of their events. And even though this is content by Marketo for a Marketo event, the same approach can be done from a booth presence, or a session speaker. And they’ll see your company name. Relevant follow-up content.

139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

Contently has been named one of the top 100 fastest growing private companies by Inc. If you need more convincing, their blog has tons of information about marketing, how to use Facebook, the best ways to engage through email, and more. Check out their easy to read and informative blog! His experiences make his blog on content marketing unique, fun, and informative.

Beyond the B2B Buying Funnel: Exciting New Research about How Companies Make Complex Purchases

Modern B2B Marketing

Marketo recently worked with. Enquiro Research (as well as Google , Business.com , Covario , and Demandbase ) to perform new qualitative and quantitative research into the (often irrational) ways that businesses make complex purchases. Heuristics guide which options and information get considered and which get rejected, and they help us simplify complex decisions to their relevant core. We're more comfortable with companies we know. According to MarketingSherpa, user communities are the #1 source of information for researching B2B purchases. Managing Risk.

How LeanData Stacks Up

LeanData

Companies are invited to share a visual representation of their tech stacks on a single slide. “It’s It seemed like everybody had LeanData as one of the key pieces of marketing infrastructure on their slides,” said Jessica Cross , a Marketo champion. An account-based solutions platform company, LeanData was featured in nine of the entries: 22 percent of the competitors.

How LeanData Stacks Up

LeanData

Companies are invited to share a visual representation of their tech stacks on a single slide. “It’s It seemed like everybody had LeanData as one of the key pieces of marketing infrastructure on their slides,” said Jessica Cross , a Marketo champion. An account-based solutions platform company, LeanData was featured in nine of the entries: 22 percent of the competitors.

Salesforce Buys Jigsaw – What it Means for B2B Marketing and Sales

Modern B2B Marketing

Salesforce today announced a definitive agreement to buy Jigsaw, a provider of business information and data services that uniquely leverages crowd-sourcing to build and maintain its database. Note: Jigsaw is also a Marketo customer and partner.). Like Marketo, Jigsaw is a founding member of the Marketing Cloud , an alliance of cloud-based marketing services that make internal marketing functions more efficient and external marketing programs more effective. What do you think? How will this acquisition affect your B2B marketing and sales efforts?

Social CRM: The Latest Evolution for Managing Customer Relationships

Modern B2B Marketing

Progress beyond tracking and reporting on prospect information, and instead become integral parts of communities. Attract prospects online who are searching for answers to business challenges by providing relevant content and information. Using RSS to send different types of prospect information into one system. technologies to provide sophisticated sales insight.

The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco

Modern B2B Marketing

The summit kicked off with Flint McGlaughlin speaking on landing page optimization, information complimentary to the content in the MarketingExperiments Landing Page Optimization Course where marketers crowd in to hear Flint give tips for a day on how to improve their landing page conversions. His content was more than a marketing best practice session, it was a challenge to go back and improve on what you are doing, making your work more successful for you and your company. This year’s MarketingSherpa B2B Marketing Summit was a great success.