PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. Find the highest quality that combines persona based targeting and intent data so you can cost effectively funnel those buyers.

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48

PureB2B

FEBRUARY 23, 2022

PureABM takes an account-based approach to programmatic ad delivery, ensuring only the most relevant, high-opportunity prospects lay eyes on your digital ads. And it follows content consumption and keyword trends from more than 3 million companies. Target Account List Matching. How Does PureABM Work?

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

PureABM takes an account-based approach to programmatic ad delivery, ensuring only the most relevant, high-opportunity prospects lay eyes on your digital ads. And it follows content consumption and keyword trends from more than 3 million companies. Target Account List Matching. How Does PureABM Work?

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

6sense

MAY 10, 2017

There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise. So when PGi decided to shift our strategy from traditional demand generation to an Account-Based-Marketing (ABM) approach, we were excited to go shopping for new tech.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Inbox Insight

DECEMBER 21, 2023

This discrepancy suggests that while large companies have recognized what intent data can achieve, and harnessed it, smaller businesses may still be finding their feet in understanding how to effectively leverage intent. In fact, almost half of these respondents view intent data as the heart of their entire B2B marketing operation.

Intent Data 52

Intent Data Intent Marketing AI Stats 52

Inbox Insight

NOVEMBER 3, 2023

Demand generation marketing is a crucial aspect of any successful marketing strategy. A well-executed demand generation campaign can bridge the gap between sales and revenue, reducing the sales cycle and guiding buyers through their customer journey. With the average person having 8.5

Demand Generation Agencies 106

Demand Generation Agencies Demand Generation Demand Top of Funnel 106

Martech

MARCH 11, 2024

While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy. Only 5% of our market , is ready, willing and able to consider buying our product. What problem does your company solve?) Brand association.

Efficiency 83

Efficiency Marketing Automation Services Lead Ranking Brand Identity 83

Madison Logic

NOVEMBER 30, 2023

By neglecting demand creation, you risk exhausting your resources on a limited pool of in-market buyers and missing potential accounts who are either unaware of their problems or not actively seeking solutions.

Demand 52

Demand Brand Identity Branding Work Management 52

Marketing Interactions

OCTOBER 15, 2021

Marketers produce or oversee/govern much of the content used across the customer continuum, including for brand awareness, demand generation, ABM, sales outreach and follow-up, customer engagement, social media, events, advocacy programs, and more. Give Marketers a Seat at the Revenue Operations Table.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

TrustRadius Marketing

OCTOBER 3, 2022

The good news is that marketers realize intent data’s importance. Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. First-party intent data also has limitations.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

PureB2B

JUNE 21, 2022

B2B purchases typically involve a team of people making a buying decision for their company, usually of a high-value (and high-dollar) product, service, or solution. For B2B customers, permission-based or opt-in marketing usually yields stronger leads and, ultimately, more sales. Look at it from a different perspective.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Planning Opt-out 62

Inbox Insight

SEPTEMBER 10, 2021

This is where next level buyer insights really come into play…. How effectively can you identify real-time need along with the influential factors that shape your target buyers behavior? As leads progress along your buyer journey, content needs to be aligned with real-time need in order to: increase the relevancy.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

PureB2B

MAY 30, 2022

Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. They also need a firm understanding of their target prospects’ pain points — if possible, better than the prospects themselves. Predictive Demand Generation.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

Inbox Insight

JUNE 30, 2023

The C-suite are unlikely to be captured as leads but you can reach them via Account-Based Advertising (ABA) channels instead – for instance through Programmatic Display, Paid Social (e.g. LinkedIn / Facebook ads) and Email Marketing and once they have engaged you can then re-target them.

Account Based Marketing 92

Account Based Marketing Demand Generation Paid Content ABM 92

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers. State Of Buyer Personas 2016 Survey.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

B2B Marketing Directions

AUGUST 27, 2017

SiriusDecisions calls the new version the Demand Unit Waterfall , and it's depicted in the following diagram: Source: SiriusDecisions The first version of the Demand Waterfall was introduced in 2006, and over the past decade, thousands of B2B companies have used the waterfall model to track and manage their demand generation efforts.

Demand 40

Demand Work Management Intent Data Features 40

DealSignal

AUGUST 26, 2020

We’re always excited when our partners develop innovative new ways of using intent data to help marketing and sales teams drive revenue,” said Charles Crnoevich, Head of Partnerships at Bombora. “By That added insight will help marketing and sales teams work together more effectively to drive the most value from their inbound leads.”

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

Anteriad

DECEMBER 14, 2022

Our take: The bold B2B marketers that invest in finding both net-new customers and new buying groups in current customers in unexpected ways will position their companies for growth into the next year– and their careers as well. One way is to use intent data to mine for new demand beyond your current Ideal Customer Profile (ICP).

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

6sense

JANUARY 7, 2016

Product Marketing – having someone on your team, no matter whether you’re a company of 20 people or 2,000, who is committed to understanding your customer, your competitors and your unique value proposition is nonnegotiable. Event Marketing – this team personifies your content marketing efforts.

Enterprise Management 48

Enterprise Management B2B Marketing Ad Building Marketing Management 48

DealSignal

JUNE 26, 2019

New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way. DealSignal Intent-based Lead Enrichment enables B2B marketing and sales teams to: Quickly and accurately segment, score, route, and prioritize inbound leads.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

Directive Agency

JULY 23, 2020

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. What is B2B advertising?

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Terminus

AUGUST 25, 2022

We fought our way through a global pandemic for which there was no marketing playbook and we saw a good chunk of our pipeline erased as in-person events were canceled, the virtual market became flooded with content, and we seemed to be up against a new socio-economic crisis each week. Demand generation programs have a place.

Marketing Analytics Tools 26

Marketing Analytics Tools Ideal Customer Profiles Top of Funnel Budget Programs 26

Adobe Experience Cloud Blog

JUNE 6, 2016

Here’s a recap of some of the most talked about topics and key takeaways: Marketing Automation—It’s the Heart of the Technology Ecosystem. Marketing automation will enable marketers to extend beyond classic demand models—applying it for ABM, channel marketing, and more.

Account Based Marketing 48

Account Based Marketing Lead Ranking Marketo Thought Leadership 48

Metadata

JANUARY 18, 2023

Why top advertisers think like investors and scientists They say B2B marketers wear many hats—email guru, SEO wizard, content machine, and more. In a down economy, the advertisers who keep their companies’ growth engines running are the ones who think like investors and execute like scientists. What about referrals?

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

6sense

JULY 17, 2017

The whole world is going digital – and companies everywhere must adapt to compete. And if companies today want to compete, they need to adapt. The company provides the foundation for secure connections between companies and their customers and partners worldwide. No industry is immune. And they seized it.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

NetLine

JUNE 5, 2023

Ultimately, INTENTIVE separates itself from other intent-based solutions by focusing primarily on genuine buyer-level intent data. Existing intent solutions target and report on account-level intent. Many of these solutions and vendors also obfuscate their offerings, stating they provide buyer intent when truly they do not.

Intent 52

Intent Intent Data Ideal Customer Profiles Intent Signal 52

Sword and the Script | B2B

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. This year, we saw in-house teams get downsized and agency budgets get reduced.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. 4 common misconceptions of demand generation. Demand gen vs lead gen.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Inbox Insight

NOVEMBER 30, 2021

Solutions which promote a smooth integration should therefore attract your optimal in-market buyers. Half of marketing buyers, 48% of HR buyers and over a third of IT buyers rely on 11-15 sources of information when researching a topic before making a purchase decision.

Work Management 94

Work Management Marketing Management Marketing Automation Services B2B 94

PureB2B

DECEMBER 19, 2020

The problem is that you receive mostly duplicate data, and at the end, you still know little about your targeted prospect. The result of this pairing is a stream of ready-to-use data that has granular targeting qualifiers. Most intent providers utilize some sort ecosystem of websites to track engagement.

Intent 62

Intent Analytics Work Management Marketing Management 62

PureB2B

DECEMBER 19, 2020

The problem is that you receive mostly duplicate data, and at the end, you still know little about your targeted prospect. The result of this pairing is a stream of ready-to-use data that has granular targeting qualifiers. Most intent providers utilize some sort ecosystem of websites to track engagement.

Intent 62

Intent Analytics Work Management Marketing Management 62

Heinz Marketing

JULY 9, 2021

Target your audience using audience segmentation, location-based targeting, and platform targeting. Advanced targeting options include: interest targeting, attribute targeting, and category targeting. Incorporate buyer intent data against a suite of content-targeting and syndication solutions.

Paid Content 136

Paid Content Marketing Automation Services Work Management Marketing Management 136

Inbox Insight

NOVEMBER 30, 2023

billion USD is how much the Cloud Computing market is projected to grow by 2029. With 70% of businesses now operating in the cloud, it’s a clear target for cybercriminals like no other. That’s why nearly a quarter (24%) of companies are in fact choosing to use more than five. Download our full Marketing Intelligence Report here.

Marketing Automation Services 80

Marketing Automation Services Marketing Attribution B2B Budget Programs 80