Vidyard

MAY 16, 2021

” – @SarahTavel , General Partner, Benchmark ( Tweet this! ) “Just because you are the loudest, doesn’t make you right.” – @BrianHalligan , CEO & Co-founder, HubSpot ( Tweet this! ) “Perfection isn’t the end goal. No company is. This post was originally published on February 3, 2015.

Video Marketing 73

Video Marketing Work Management Marketing Management Advertising Agencies 73

Vidyard

MAY 16, 2021

” – @SarahTavel , General Partner, Benchmark ( Tweet this! ) “Just because you are the loudest, doesn’t make you right.” – @BrianHalligan , CEO & Co-founder, HubSpot ( Tweet this! ) “Perfection isn’t the end goal. No company is. This post was originally published on February 3, 2015.

Video Marketing 65

Video Marketing Work Management Marketing Management Advertising Agencies 65

Vidyard

FEBRUARY 4, 2020

You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. Product Webinars 3.5 HubSpot Webinars 7.3 There’s a good reason why 56% of companies have already invested in webinars. Benefits of Webinars for Business 3. Panel Webinars 3.2

Webinar Metrics 76

Webinar Metrics Lead Ranking Lead Scoring Work Management 76

Vidyard

FEBRUARY 4, 2020

You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. Product Webinars 3.5 HubSpot Webinars 7.3 There’s a good reason why 51% of companies have already invested in webinars. Benefits of Webinars for Business 3. Panel Webinars 3.2

Webinar Metrics 65

Webinar Metrics Lead Ranking Lead Scoring Work Management 65

Vidyard

OCTOBER 11, 2018

His talk 6 Proven Ways to Boost Response Rates and Customer Engagement with Video dives deep into video. Customers are taking more control of the conversation than ever, and marketers that aren’t prepared will be left behind. People LOVE video. We know because we’ve made them.) This doesn’t need to be the case.

Video Marketing 74

Video Marketing Planning B2B Thought Leadership Cross-Selling 74

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. Product and/or Service Page Videos 3.3 Customer Story Videos 3.7

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Vidyard

NOVEMBER 2, 2017

KITCHENER, Ontario – November 2, 2017 – For the fourth year in a row, Vidyard , the new generation video platform for business, has partnered with Demand Metric, the marketing research and advisory firm, to publish The 2017 State of Video Marketing report. Video Creation Remains Priority as Usage Rapidly Increases.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: Visionary leadership, a compelling offering, exceptional service, and much more. Focus on Big-Picture Themes B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. Well, maybe a few stories, if we’re being honest).

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Vidyard

APRIL 4, 2017

His talk 6 Proven Ways to Boost Response Rates and Customer Engagement with Video dives deep into video. Customers are taking more control of the conversation than ever, and marketers that aren’t prepared will be left behind. People LOVE video. We know because we’ve made them.) This doesn’t need to be the case.

Video Marketing 50

Video Marketing Planning B2B Thought Leadership Cross-Selling 50

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. Product and/or Service Page Videos 3.3 Customer Story Videos 3.7

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Vidyard

NOVEMBER 2, 2017

Video is Becoming More Integrated with Business Systems : 45 percent of marketers report integrating video data within their marketing automation or customer relationship platforms, up more than 30 percent from the previous year. As businesses continue to create videos, budgets are following.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Vidyard

SEPTEMBER 6, 2018

(This post was originally published on Medium) People love video. This is why we partnered with Vidyard on HubSpot Video. And we wanted to build a set of features that would help our customers leverage the power of that kind of video. But when we got to work, we quickly realized a single product wasn’t the answer.

Hubspot 76

Hubspot Advertising Agencies Enterprise Management Work Management 76

Vidyard

FEBRUARY 22, 2021

From video conferencing and webinar panels to shoot-and-share social videos and company productions starring employees , video is everywhere in today’s businesses. If you’re going to be in a scripted video production, ask to see the script in advance to review and get to know your lines. But it doesn’t have to be.

Video Marketing 65

Video Marketing Tips Work Management Paid Search Agency 65

Vidyard

SEPTEMBER 6, 2018

(This post was originally published on Medium) People love video. This is why we partnered with Vidyard on HubSpot Video. And we wanted to build a set of features that would help our customers leverage the power of that kind of video. But when we got to work, we quickly realized a single product wasn’t the answer.

Hubspot 62

Hubspot Advertising Agencies Enterprise Management Work Management 62

Vidyard

JANUARY 9, 2017

Any B2B or SaaS company’s sales team likely battles to either get prospects to pick up, or move pipeline further—or both. Know the person and company on the other end. Know the company, their particular role, who they might report to, and what they are like as a person. Don’t sell. And sometimes, I let “video, video, VIDEO!”

Conversion 65

Conversion Eye-Tracking Touchpoints Churn Rate 65

Vidyard

JANUARY 9, 2017

Any B2B or SaaS company’s sales team likely battles to either get prospects to pick up, or move pipeline further—or both. Know the person and company on the other end. Know the company, their particular role, who they might report to, and what they are like as a person. Don’t sell. And sometimes, I let “video, video, VIDEO!”

Conversion 50

Conversion Eye-Tracking Churn Rate Touchpoints 50

Vidyard

DECEMBER 17, 2020

Video Publishing and Production 2.3 Using video for sales has quickly become a priority for forward thinking businesses that are looking for the best ways to communicate with their audience and potential customers. SaaS companies proposals that had video enjoyed a 41% higher close rate ( Proposify, 2020 ). Video Length 2.4

Statistics 157

Statistics Video Marketing Planning Business 157

Vidyard

APRIL 8, 2022

Company Onboarding Videos 1.2 Customer Stories 2.3 Video Benchmarks for Creation and Publishing 1.1 Average Number of All Videos Per Company by Industry 1.3 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Average Number of Produced Videos Per Company by Industry 1.5 Contents 1.

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Ranking 75

Vidyard

MARCH 23, 2021

Video Publishing and Production Statistics 2.3 Get the Report Video for Sales Statistics Using video for sales has quickly become a priority for forward-thinking businesses that are looking for the best ways to communicate with their audience and potential customers. Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Vidyard

DECEMBER 4, 2020

How to Embed Video to a HubSpot Page 3.3.3 HubSpot’s Landing Page Video CTA 5.5 For instance: Is it an eCommerce page selling a physical product? Is it a SaaS page pushing for a free tech product signup? Determine the Goal of Your Landing Page 3.2 Choose What Type of Video to Use 3.3 But that’s not all it can do.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Vidyard

OCTOBER 27, 2019

Live action videos can range in production quality from smartphone clips up to professionally-produced films. Many companies use vlogs to answer FAQs, share updates, and introduce new products. When creating a company vlog or shooting talking head videos, be sure to think about who will be the face. Animated Video.

Video Marketing 68

Video Marketing Broadcasting Work Management Classified Ads 68

Vidyard

JUNE 15, 2020

In fact, HubSpot has called it one of 10 skills every sales development rep needs to master —though SDRs certainly aren’t the only ones who’ll find video valuable. If account executives, business development reps, and sales consultants all use video, their company earns a reputation for personable, authentic outreach. That’s memorable.

Video Marketing 104

Video Marketing Lead Ranking Lead Scoring Marketing & Strategy 104

Vidyard

MARCH 16, 2017

So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. There’s something for everyone here, so let’s dive in!

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Vidyard

JUNE 15, 2020

In fact, HubSpot has called it one of 10 skills every sales development rep needs to master —though SDRs certainly aren’t the only ones who’ll find video valuable. If account executives, business development reps, and sales consultants all use video, their company earns a reputation for personable, authentic outreach. That’s memorable.

Video Marketing 65

Video Marketing Lead Ranking Lead Scoring Marketing & Strategy 65

Vidyard

JANUARY 6, 2022

And as we face a future of work that is more flexible and agile than ever before, the best enterprise sales tools are working double-time to keep our teams connected and productive. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business. Contents 1.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Vidyard

JUNE 15, 2020

With screen captures, you can easily add supporting visuals to explain how you can solve their problems, walk them through a contract proposal, demonstrate your product, and more. Michelle Benfer HubSpot VP of Sales. Great for: Explanations, product walkthroughs, email prospecting. Insert custom graphics, like League.

Video Marketing 116

Video Marketing Marketing Proposals Outreach Sales Cycle 116

Vidyard

MARCH 29, 2016

But here’s a list of some of the best opportunities you might have on your own site: Blog videos: Has a method or concept changed since you last published on that topic? If you’re interviewing a specific person in a culture video that no longer works at the company, consider replacing just their snippet with a new interviewee.

Video Marketing 50

Video Marketing Screencast Paid Search Agency Content 50

Vidyard

MAY 18, 2021

Video is no longer used just for product demos. Some companies cut their deal cycles in half with video. That’s probably why HubSpot has called video prospecting one of the 10 skills every sales development rep needs to master. Showing the prospect their own company’s product provides a compelling reason for them to click.

Top of Funnel 65

Top of Funnel Video Marketing Enterprise Management Sales Cycle 65

Vidyard

JANUARY 24, 2022

Company Onboarding Videos 1.2 Customer Stories 2.3 Foster a Strong Company Culture with Video Updates from Key Executives 3.2 Video Trend #4: Customers Prefer Authenticity Over Production Value 4.1 Get the ‘Production’ Basics Right 1.1 Video Publishing and Production Statistics 2.3 Contents 1.

Sales Management 65

Sales Management Top of Funnel Best Practices B2B Thought Leadership 65

Vidyard

JUNE 15, 2020

With screen captures, you can easily add supporting visuals to explain how you can solve their problems, walk them through a contract proposal, demonstrate your product, and more. Michelle Benfer HubSpot VP of Sales Contents 1. It’s all about being able to show and tell! The Screen Share Video 2. The Webcam Video (a.k.a.

Video Marketing 65

Video Marketing Marketing Proposals Outreach Sales Cycle 65

Vidyard

JANUARY 6, 2022

And as we face a future of work that is more flexible and agile than ever before, the best enterprise sales tools are working double-time to keep our teams connected and productive. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business. Contents 1.

Enterprise Management 65

Enterprise Management Sales Management Top of Funnel Tools 65

Vidyard

SEPTEMBER 14, 2020

How to Attach Videos to Your Emails How to Add Video to Email with a Video Platform Video platforms like Vidyard integrate to all the top email marketing tools like HubSpot, Marketo, Act-On, Eloqua, and more. You can use that data to personalize future emails , score the lead, or alert a sales rep. 10 Video in Email Best Practices 1.

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Vidyard

OCTOBER 27, 2019

That makes it more important than ever to offer the information people want to see—such as guided product tours—on your website. You can embed videos on relevant pages, like your homepage, about section, product pages, pricing section, and support channel. Social Video Distribution 2.1 Facebook 2.3 LinkedIn 2.4 Instagram 2.5

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Live action videos can range in production quality from smartphone clips up to professionally-produced films. Many companies use vlogs to answer FAQs, share updates, and introduce new products. When creating a company vlog or shooting talking head videos, be sure to think about who will be the face.

Video Marketing 65

Video Marketing Broadcasting Work Management Classified Ads 65

Vidyard

FEBRUARY 2, 2021

Video Benchmarks for Creation and Publishing 1.1 Average Number of All Videos Per Company by Industry 1.3 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Average Number of Produced Videos Per Company by Industry 1.5 Video Creation Trends by Company Size 1.5.1 Video Length Distribution 3.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

MAY 10, 2017

It’s simple math really: startups, more than any other type of company seem to have the biggest dichotomy between growth goals and resources available. To dive deeper into each component, check out Hubspot’s Startup Marketing Plan: Blueprint and Kit. Let’s take a look at each one and how you can maximize impact in each.

Startups 86

Startups Planning Allocation Marketing Budget 86

Vidyard

SEPTEMBER 14, 2021

From customer service to new client contracts, everything is going digital—even selling. Company Onboarding Videos 1.2 Company Onboarding Videos 1.2 Customer Stories 2.3 Foster a Strong Company Culture with Video Updates from Key Executives 3.2 Video Trend #4: Customers Prefer Authenticity Over Production Value 4.1

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65