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Multi Channel in B2B Marketing: Beat the Jargon…

Inbox Insight

Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic. What is Multi Channel and How is it Being Used in B2B Marketing?

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Measuring Social Media ROI for Manufacturing Companies

Brandpoint

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Focus on what you want to achieve.

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Salesforce’s Roadmap Reveals Evolving Support of Converged Growth Models

ANNUITAS

Additionally, Interaction Studio allows for marketers to deliver personalized content and experiences and is able to deliver a seamless experience by combining touchpoints from various channels by creating unified profiles for traditional and ABM marketing. But Salesforce is solving this in an innovative way. in the near future.

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Mastering B2B Lead Generation in the Pharmaceutical Sector: 6 Essential Strategies

SalesGrape

Pharmaceutical companies must adhere to stringent guidelines set by regulatory bodies like the Medicines and Healthcare products Regulatory Agency (MHRA) or the Food and Drug Administration (FDA). Additionally, data analytics can help identify patterns in customer interactions across various touchpoints.

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Campaign Attribution Models

InsightSquared

Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. There are several campaign attribution models, each distributing the value of conversion across the touchpoints differently. This model is best for companies that only run one or two campaigns at a time. And the cons?

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Complete Guide: Why Blogging Increases Customer Engagement

Webbiquity

Customer engagement reflects the amount of a brand’s interaction with its audiences across various touchpoints. With so many channels available to interact with customers, it has become a measure of the ongoing practice of brands anticipating their customers’ needs and keeping in touch with them. Check out a few stats here.

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Bizible Reporting Tools Explained

SmartBug Media

Bizible is a marketing attribution software that tracks and reports on channel performance. This solution can provide visibility into which channels are driving the most engagement amongst your customers and prospects. A solution like Bizible can provide that full picture through multi-touch attribution.