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You’ve Set Up Marketo And Salesforce -- Now What? Why You Still Need Attribution


Taking the next step, many have created a sales and marketing data foundation by connecting their marketing automation data to the CRM. But even if you’ve set up a great marketing automation platform like Marketo and a solid CRM system like Salesforce, there’s still work to be done. Marketo) and the CRM (e.g. Holistic View of Customers At Every Touchpoint.

Attribution Matters: Demystifying Social ROI in B2B Marketing

Modern B2B Marketing

In this case, attribution requires analysis across  multiple touchpoints, using multi-touch (MT) attribution, rather than only looking at first-touch (FT) attribution or last-touch (LT) attribution. Now, let’s explore how to measure the ROI of B2B social campaigns with multi-touch attribution: 1. Connect Your CRM and SRP to Your Marketing Automation Platform.

Aberdeen Predicts Web Content Systems Will Add Marketing Automation: I Agree, But.

Customer Experience Matrix

agree with one reservation: I doubt large companies will use a single system to manage all customer touchpoints. I’ve been convinced for some time that Web content management systems (CMS) will become important platforms for marketing automation. If I read Michiels correctly, he believes that one integrated system will execute the interactions across all channels. Certainly this is the fond hope of the marketing automation vendors, but I don’t believe that large companies will use the same system for all touchpoints. But this could change.) Exactly. Hence my prediction.

B2B Marketing Events Around The World - Mar 2011

B2B Ideas @ Work

London, UK: The UK’s largest and longest running multi-channel marketing, media and advertising event. March 8-9, Enterprise Social 2.0: CRM. Brussels, Belgium: Attend this conference to share knowledge, challenges and experiences of social media CRM. The changing nature of our industry propels us to stay on top of the latest trends. March 1-2, TFM&A.