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| | FIFTH GEAR ANALYTICS
NOVEMBER 16, 2010 10 Marketing Trends for 2011
Touchpoint Attribution” emerges as the new buzzword for 2011. Others are calling this “fractional attribution” but the goal is the same, to understand the relative value of different channels and gauge the success of marketing programs accordingly. Multichannel marketing will continue to increase as more channels are in the marketer’s toolbox. Kenyon Blunt. “).
| | FIFTH GEAR ANALYTICS
MARCH 27, 2013 10 Trends for Financial Services Marketing
However, the explosion of web analytics , social media and other digital channels has created new sources of data with different integration challenges, adding complexity to linking and managing both the online and offline content. As Robert Wollan of Accenture says in the current issue of CRM Magazine, “Turning data into actionable insights is increasingly essential – and increasingly difficult.”. We think that banks and other financial institutions will remain cautious in 2011, but will begin to more strongly leverage social media as a marketing channel.
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| | CUSTOMER EXPERIENCE MATRIX
NOVEMBER 15, 2009 Aberdeen Predicts Web Content Systems Will Add Marketing Automation: I Agree, But.
agree with one reservation: I doubt large companies will use a single system to manage all customer touchpoints. This demands multi-channel engagement and automated personalized content delivery.” If I read Michiels correctly, he believes that one integrated system will execute the interactions across all channels. Certainly this is the fond hope of the marketing automation vendors, but I don’t believe that large companies will use the same system for all touchpoints. push the treatment decisions back to the touchpoints for execution. Exactly.
| | B2B IDEAS @ WORK
MARCH 1, 2011 B2B Marketing Events Around The World - Mar 2011
London, UK: The UK’s largest and longest running multi-channel marketing, media and advertising event. Brussels, Belgium: Attend this conference to share knowledge, challenges and experiences of social media CRM. San Francisco, CA: Learn to turn customer touchpoint data into insight using search terms, ad response, web behavior, social media attitude and more.
| | E-STORM
DECEMBER 7, 2009 Top 10 Resources for Multichannel (aka Cross Channel) Analytics.
Cross-Channel Attribution Model On Track To Replace The Last Click – from TV Week & Forrester Key takeaways: Technology leaders are emerging from the pack, namely: Atlas , ClearSaleing , Coremetrics , Theorem , TruEffect , Visual IQ , and [x+1] Between 5% and 10% of marketers think about deploying attribution management across multiple media Attribution is taking hold most quickly in the search industry, supported by companies, such as 360i and Range Online Media 3. Big caveat! lot of the resources below do not take in consideration offline media, which is obviously a big flaw.
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