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You’ve Set Up Marketo And Salesforce -- Now What? Why You Still Need Attribution


Taking the next step, many have created a sales and marketing data foundation by connecting their marketing automation data to the CRM. But even if you’ve set up a great marketing automation platform like Marketo and a solid CRM system like Salesforce, there’s still work to be done. Marketo) and the CRM (e.g. Holistic View of Customers At Every Touchpoint.

Attribution Matters: Demystifying Social ROI in B2B Marketing

Modern B2B Marketing

In this case, attribution requires analysis across  multiple touchpoints, using multi-touch (MT) attribution, rather than only looking at first-touch (FT) attribution or last-touch (LT) attribution. Now, let’s explore how to measure the ROI of B2B social campaigns with multi-touch attribution: 1. Connect Your CRM and SRP to Your Marketing Automation Platform.

How to Complete the Picture of Your Buyers Across Devices

Modern B2B Marketing

Author: Bhumika Dadbhawala Omni-channel. properly implemented omni-channel marketing strategy leads to better targeting, stronger results throughout the customer lifecycle, more value for your buyers, and higher ROI for your business. But this requires taking into account knowledge about a buyer’s entire  footprint across channels, which can often exist on different devices.

Aberdeen Predicts Web Content Systems Will Add Marketing Automation: I Agree, But.

Customer Experience Matrix

agree with one reservation: I doubt large companies will use a single system to manage all customer touchpoints. I’ve been convinced for some time that Web content management systems (CMS) will become important platforms for marketing automation. If I read Michiels correctly, he believes that one integrated system will execute the interactions across all channels. Certainly this is the fond hope of the marketing automation vendors, but I don’t believe that large companies will use the same system for all touchpoints. But this could change.) Exactly. Hence my prediction.

B2B Marketing Events Around The World - Mar 2011

B2B Ideas @ Work

London, UK: The UK’s largest and longest running multi-channel marketing, media and advertising event. March 8-9, Enterprise Social 2.0: CRM. Brussels, Belgium: Attend this conference to share knowledge, challenges and experiences of social media CRM. The changing nature of our industry propels us to stay on top of the latest trends. March 1-2, TFM&A.

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