article thumbnail

Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Nearly three-quarters (72.6%) of companies plan to maintain or grow the size of their content marketing teams in the coming year. An eye-opening 91.6% Among those, almost half plan to add staff. Budgets are growing.

article thumbnail

14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

For B2B companies, the Conversion Rate is key. Brand Awareness You already know how important Brand Awareness is, especially for B2B companies. Cost-Per-Click Cost-Per-Click (CPC) helps you keep track of your ad spend. For B2B companies, it could also mean creating content that’s super relevant to your industry.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

It’s about strategically placing your message in front of the right eyes at the right time. You’re not just looking to catch someone’s eye. Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Why Nativo?

article thumbnail

How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

Customers visit the About tab to learn more about your company and check your hours. Videos are a fun way to introduce your company and be eye-catching. When 80% of customers expect companies to interact with them on social media, it’s best to lay out customer care tools that they will find helpful. Customer service.

article thumbnail

Is paid social advertising still worth it in 2023?

Metadata

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. If you’re tracking metrics closer to pipeline and revenue, that’s great. To build better B2B audiences, ask yourself two questions: Which companies do I want to reach with my ads? Let me tell you a story. What happened?

article thumbnail

The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). CPM (Cost per Mille). CPM, also known as cost per thousand, is the cost per one thousand impressions. It’s most commonly used for paid social and display ads.

article thumbnail

How to Get Started with LinkedIn Ads

Sprout Social

Creating Your LinkedIn Company Page. Don’t worry about the size of your team: granted you aren’t flying solo, company pages are totally fair game. For example, here’s Sprout’s company page in the wild. You’re a current company employee and your position is listed in the “Experience” section on your profile.