Lake One

NOVEMBER 23, 2022

So why should content marketing for startups be a priority? Keep reading to learn about the benefits of content marketing and start building out your plan. What is Content Marketing? Why is Content Marketing for Startups important? Why is Content Marketing for Startups important?

Startups 75

Startups Webinar Metrics Marketing Strategy Marketing & Strategy 75

Schubert B2B

MAY 26, 2023

Is content marketing worth it? Well, the truth is that such a strategic marketing approach has become a multibillion-dollar industry over the last few years for a reason. Marketers simply found that…it works! Content marketing can help create brand awareness and establish your business as an authority on the market.

Content Marketing 62

Content Marketing Work Management Marketing Management Paid Search Agency 62

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. It offers each buyer a customized experience through brand messaging, marketing, recommendations, and offers.

Loyalty 258

Loyalty Personalization Budget Programs Marketing Automation Services 258

Anyword

JANUARY 4, 2022

One way to achieve this is through content marketing. In order to understand how best to leverage content marketing, it’s vital to understand what it is, what benefits it can offer you, and how to use it best for optimized results and better revenue! Read on to find out more about this marketing method.

Content Marketing 52

Content Marketing Planning Work Management Marketing Management 52

SmartBug Media

APRIL 24, 2023

It's important for companies to engage in content marketing to build their online presence and grow brand awareness outside of word of mouth. When exploring content marketing, it is crucial to have a strategic plan in place to produce the best results, and we’ve found time and time again that consistency is key.

Content Marketing 52

Content Marketing Planning Word of Mouth Content 52

Tomorrow People

MARCH 8, 2018

If you wanna be the best marketer with the greatest content marketing strategy in town, you should get a load of this. Start with the basics and work your way to content superstardom. What’s this content marketing strategy thing all about? Content is one of life’s essentials. Sounds great.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing.

Multi-Touch Attribution 213

Multi-Touch Attribution Word of Mouth Content Landing Pages 213

ClearVoice

MARCH 9, 2023

Your content marketing strategy must connect your audience and your brand. This means continual planning, creating, publishing, and sharing of content. The operative word here is “continual.” ” A content marketing strategy must not be stagnant. Why update your content marketing plan?

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. It also encouraged companies to be proactive in handling customer complaints. “Word of mouth” marketing is key for creating community and virality.

User-Generated Content 174

User-Generated Content PR Word of Mouth Viral Marketing 174

Marketing Insider Group

FEBRUARY 7, 2023

It also aligns messaging between different teams within your company, ultimately aiding in closing more deals, more efficiently. Image Source: Marketing Profs Your messaging framework acts as the foundation for building your business’s functions: Marketing & Advertising. It’s also persuasive and optimized for conversion.

Brand Identity 193

Brand Identity Branding Word of Mouth Guidelines 193

Contently

JULY 26, 2022

Fintech brands are smart to ask themselves whether their content could be improved. Are you doing enough to differentiate your company from the competition and create an engaging brand persona? One of the best ways to stand out is by infusing your content with a more relatable voice, thereby making your brand feel more personal.

Word of Mouth 194

Word of Mouth Marketing & Strategy Paid Search Agency Content 194

Lake One

NOVEMBER 23, 2022

So why should content marketing for startups be a priority? Keep reading to learn about the benefits of content marketing and start building out your plan. What is Content Marketing? Why is Content Marketing for Startups important? Why is Content Marketing for Startups important?

Startups 52

Startups Webinar Metrics Marketing Strategy Marketing & Strategy 52

Top Rank Marketing

OCTOBER 19, 2023

As B2B content marketing has evolved from simply telling buyers what brands want them to know to creating more useful content, there’s been a shift in perspective. Rather than egocentrically pushing out information, smart B2B brands are empathizing with buyers and focusing more on the experiences that marketing can create.

Rules 131

Rules B2B Marketing Work Management Customer Satisfaction 131

Valasys

JUNE 20, 2023

Are you a content marketer like us? An average day in the life of a content marketing professional is packed full of responsibilities. There is no doubt that it will generate word-of-mouth recommendations. What is your strategy for finding time and inspiration to create regular content?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Tools 52

Anyword

JANUARY 4, 2022

One way to achieve this is through content marketing. In order to understand how best to leverage content marketing, it’s vital to understand what it is, what benefits it can offer you, and how to use it best for optimized results and better revenue! Read on to find out more about this marketing method.

Content Marketing 40

Content Marketing Planning Work Management Marketing Management 40

SmartBug Media

AUGUST 11, 2020

A knowledgeable, experienced marketing agency can help your manufacturing company: Expand marketing efforts. Stay informed about the latest marketing trends, tools, and technology. How can you determine if a marketing agency is a good investment for your manufacturing company? Drive better results faster.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ad Agencies Companies 100

Scoop.it

MARCH 2, 2023

What Is Content Marketing? Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. Why Should Brands Bother With Content Marketing? You guessed it right, with content.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

ClearVoice

JULY 17, 2023

With the right approach, content marketing can transform fledgling startups into powerhouses of influence and success. Here’s a primer on how content marketing is an essential part of fintech growth and how to do it right. Let’s examine what content marketing brings to the table regarding fintech growth.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Heinz Marketing

MAY 24, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing When the economy slumps, businesses have a tough time keeping up with growth and making profits. Their happiness, loyalty, and support can make or break a company, especially when things get tough. So how can marketing help with customer-led growth? But you know what?

Word of Mouth 107

Word of Mouth Loyalty Differentiation Paid Search Agency 107

Contently

FEBRUARY 1, 2023

Some larger organizations will have a content resource embedded in non-marketing functions that use content. However, not all will (nor are embedded content experts common in smaller organizations or those with limited or immature marketing capabilities). Take product launches as an example.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI.

Paid Content 355

Paid Content ROI Paid Search Agency Media 355

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing.

Trust Marketing 303

Trust Marketing WOM Marketing Budget Marketing & Strategy 303

Martech

MARCH 29, 2024

When a martech professional thinks his job is to install and keep running the components of your marketing stack, he doesn’t get it. When a content marketer adopts agile, hoping it will help her deliver more content quickly, she doesn’t get it. Whenever I hear a company announce a major agile transformation, I run.

Planning 127

Planning Business Work Management Word of Mouth 127

Hubspot

APRIL 20, 2020

As marketers, we probably all have that one campaign that we can note as a favorite. For me, when I think of incredible content marketing campaigns, I turn to fast food. Fast food marketers have a history of successfully building massive interest for new menu items or poking fun at competitors via social media.

Hubspot 97

Hubspot Content Marketing Campaigns Planning 97

Marketing Insider Group

AUGUST 2, 2021

We’ve all learned over the past year that uncertainty can arrive at any time and make massive impacts on markets, companies, and consumer behaviors. Embracing and acknowledging uncertainty is essential to maintaining company morale during uncertainty. Uncertain times means charged-up news and overall market discussion.

Planning 352

Planning Work Management Marketing Management Allocation 352

illumin

FEBRUARY 29, 2024

When buying specific, influencer ad space on YouTube, is it vital that advertisers analyze who the creators are and what their content is like so that they can find the best fit for their brand. By watching the content, marketers can ensure that it aligns with their brand and the interests of their target audience.

Youtube 105

Youtube Advertisements Advertising Brand Identity 105

Televerde

MAY 13, 2024

A standout top-of-the-funnel marketing strategy is a must for brands that want to catch the attention of their target prospects and win them over their competitors. Top-of-the-funnel marketing is how you often make your first impression with a potential customer, and how you differentiate from the other companies targeting the same buyers.

Top of Funnel 52

Top of Funnel Marketing Funnels Ideal Customer Profiles Marketing Automation Services 52

Tiecas

FEBRUARY 21, 2024

In today’s digital age, manufacturing branding has evolved to be more about the customers’ perception of the company rather than what the manufacturer claims it to be. Having a concise, compelling statement about your manufacturing company is essential. Industrial content marketing is your platform to showcase your expertise.

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

DivvyHQ

JUNE 26, 2019

Content marketers live and die by the numbers. Do your content marketing metrics tell you the whole story? According to the Content Marketing Institute’s Sarah Mitchell, probably not. According to the Content Marketing Institute’s Sarah Mitchell, probably not. They look at the bottom line.

Paid Content 86

Paid Content Paid Search Agency Top of Funnel Content Marketing 86

Marketing Insider Group

JANUARY 28, 2021

Brand trust is no longer just a nice-to-have; it’s now a vital strategic asset that both marketing and communications professionals need to carefully cultivate and deliberately protect for companies. Brand trust is one of the most valuable intangible assets companies can have. Why Is Brand Trust Important?

Brand Identity 290

Brand Identity Branding Ideal Customer Profiles Word of Mouth 290

Marketing Insider Group

NOVEMBER 30, 2021

So how do you know if your company has brand awareness? Brand awareness drives many of the important factors brands use to assess marketing strategies, including organic traffic and word-of-mouth marketing. But you can and must achieve it in your own niche market and your own direct industry.

Brand Identity 288

Brand Identity Branding SERP Paid Search Agency 288

Zoominfo

OCTOBER 31, 2018

However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic. So, why aren’t more B2B companies jumping on the influencer bandwagon? Improve content quality. In today’s post, we remedy this issue.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Valasys

FEBRUARY 28, 2020

The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. At least, this is what the marketers think of in first place & this is where the majority of the marketers align their focus on.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Zoominfo

MARCH 14, 2018

Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt. Jay’s resume is impressive—boasting consulting experience for more than 700 companies, including 34 of the FORTUNE 500. 2. This book isn’t about how to “do” social media.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Heinz Marketing

JUNE 20, 2023

Targeted Customer Segmentation Effective customer segmentation allows you to tailor your marketing efforts to specific customer groups. You can do this by analyzing your customer data to identify key segments based on industry, company size, or purchasing behavior.

Webinar Metrics 114

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 114

Marketing Insider Group

AUGUST 27, 2019

As an international keynote speaker , I’ve seen how Content marketing can be an effective way to generate pre-event hype, which will drive ticket sales, engage attendees, and even spark a little fear of missing out. Use the power of social media to get your attendees to market your event for you. Quick Takeaways.

Planning 100

Planning Content Marketing Generation Content 100

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. To pave the road to corporate success, every company needs a solid, actionable marketing plan. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130