B2B Marketing Traction

APRIL 28, 2014

It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. Make your company come alive.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. Does it sound familiar? United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. Sounds easy right?

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Biznology

DECEMBER 6, 2016

Chris Abraham , Cindy Crescenzo , and Steve Farnsworth join host Shel Holtz to talk about these topics: Breitbart News called for a boycott of Kellogg’s after the cereal company pulled its ads , then started publishing articles critical of the company after calling the decision to withdraw advertising “censorship.” Like this post?

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Biznology

APRIL 18, 2017

A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. He specializes in Web 2.0 Edelman company. Prior to joining the team at Brain+Trust, he led U.S.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. Paul Haskell, Omaha Steaks @phaskell. The Art of Curation.

Curation 141

Curation Skype Web 2.0 Paid Search Agency 141

Tomorrow People

OCTOBER 19, 2011

“There is no black magic to successfully attracting customers via the web.” “In today’s information age of Marketing and Web 2.0, a company’s website is the key to their entire business.” ” Marcus Sheridan, Author of The Sales Lion Blog, Marketing Speaker.

Web 2.0 120

Web 2.0 Business Emarketing Inbound Marketing 120

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! Internet Trends From The Web 2.0

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Exo B2B

JULY 2, 2019

Back to the future in this short post… Almost five years ago, we wrote the eBook on the content crisis, where we wanted to generate awareness about the growing «infobesity» in marketing, especially due to the growing popularity of B2B content marketing. Nothing simple or old like Web 2.0…

Social Networks 45

Social Networks Promotion Paid Search Agency Broadcasting 45

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? You can read all the interviews on Lee’s post, Content Marketing: Definitions of Curation & Context.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Buzz Marketing for Technology

OCTOBER 1, 2008

In Web 1.0 we saw companies create websites as outposts of their companies and immediately everyone had to have one. But in today's Web 2.0 world all you have now is your content. I used to hate hearing in the Web 1.0 world – content is King. But you know what?

Web 2.0 100

Web 2.0 Brand Identity Branding B2B Thought Leadership 100

Biznology

JULY 26, 2016

A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. He specializes in Web 2.0 Like this post? Sign up for our emails here. The post I’m an influencer, pay me more!

PR 80

PR Web 2.0 Blogger Public Relations 80

Marketing Insider Group

NOVEMBER 11, 2010

To review, Blogwell is an event sponsored by the Social Media Business Council , a &# community for social business leaders at large companies.&# To me this means that in many companies, we are still being asked to justify the time, budget or people required to support social media efforts. “Disclosure is the law.&#

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

The Effective Marketer

AUGUST 2, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Fail at Social Media The challenge of keeping up with the competition in the social media space is not new. Why is it that one company fails miserable while the other gets it right?

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

MAY 7, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. United States License. United States License.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. After all, that’s how your prospects and customers will find your blog and/or Web site. However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

The Effective Marketer

JANUARY 7, 2011

It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. Big companies and small companies have different needs, and so their briefs are also formatted differently. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 22, 2011

This entry was posted on Tuesday, February 22nd, 2011 at 9:05 am and is filed under Content Marketing , Online Marketing , Social Media. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Let us know!

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. United States License. United States License.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

Content Marketing Institute

APRIL 10, 2018

And, in some cases, they share why – stereotype or not – personas aren’t a good fit for their marketing. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Go from a cardboard cutout to a real persona to create #content that resonates via Elliott Brown. Click To Tweet.

Buyer Personas 109

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 109

The Effective Marketer

SEPTEMBER 29, 2010

If you see another company being successful (however you define success) and you try to apply the same method, can you guarantee you will also achieve success? A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done. Now let’s go one step further.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

Industrial Marketing Today

APRIL 26, 2010

His 4C’s are: Content – the creation of a steady stream of engaging content Connection – connecting with the audience you wish to attract Communication – communicating with them in an ongoing conversation Conversion – and then converting them at the illusive moment of need What is content marketing? Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Branding is an expense item like the rest of marketing. Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

The Effective Marketer

NOVEMBER 30, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior? And how about your staff or your company’s employees? How are you changing your customers and your prospects behavior?

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? It is a joint presentation by Omniture, an Adobe company, and ExactTarget on the best practices of Email and Social Engagement. He is the Founder & President of Tiecas, Inc. –

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

MAY 7, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

AUGUST 10, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. He is the Founder & President of Tiecas, Inc. –

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

The Effective Marketer

MARCH 24, 2011

Because the solution to the disconnect facing marketing and sales today is to fix the “lead problem&# , once leads are better qualified the two organizations can be friends again. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Marketing Insider Group

MAY 18, 2010

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

The Effective Marketer

SEPTEMBER 20, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo? United States License. United States License. United States License.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

FEBRUARY 10, 2011

How many B2B vs. B2C companies, industries, and even job titles. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

JANUARY 13, 2011

They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcome. So with all these new channels available, why does email marketing continue to be a top choice for marketers everywhere?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

MAY 10, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) More recently even Twitter mascots have been showing up as a company’s public face.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Marketing Insider Group

SEPTEMBER 2, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales. This one has a puzzling contradiction (see #3). Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency B2B 100

Marketing Insider Group

SEPTEMBER 2, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales. This one has a puzzling contradiction (see #3). Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency B2B 100