Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! Internet Trends From The Web 2.0

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

The Effective Marketer

MAY 7, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. United States License. United States License.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

The Effective Marketer

FEBRUARY 22, 2011

This entry was posted on Tuesday, February 22nd, 2011 at 9:05 am and is filed under Content Marketing , Online Marketing , Social Media. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Let us know!

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. United States License. United States License.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

SEPTEMBER 29, 2010

If you see another company being successful (however you define success) and you try to apply the same method, can you guarantee you will also achieve success? A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done. Now let’s go one step further.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

Marketing Insider Group

NOVEMBER 11, 2010

To review, Blogwell is an event sponsored by the Social Media Business Council , a &# community for social business leaders at large companies.&# To me this means that in many companies, we are still being asked to justify the time, budget or people required to support social media efforts. “Disclosure is the law.&#

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

The Effective Marketer

MARCH 24, 2011

Because the solution to the disconnect facing marketing and sales today is to fix the “lead problem&# , once leads are better qualified the two organizations can be friends again. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 30, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior? And how about your staff or your company’s employees? How are you changing your customers and your prospects behavior?

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

FEBRUARY 10, 2011

How many B2B vs. B2C companies, industries, and even job titles. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

SEPTEMBER 20, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo? United States License. United States License. United States License.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

JANUARY 13, 2011

They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcome. So with all these new channels available, why does email marketing continue to be a top choice for marketers everywhere?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

DECEMBER 8, 2010

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. You can follow any responses to this entry through the RSS 2.0

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

The Effective Marketer

MAY 10, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) More recently even Twitter mascots have been showing up as a company’s public face.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

NOVEMBER 29, 2010

OK, I think we can all agree this makes sense, but then how do you go about coming up with a plan? His article argues that most marketers start with the budget and foolishly take that for a marketing plan while the right approach is actually quite different: 1. Set measurable objectives , both financial and marketing.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

APRIL 9, 2009

The site not only lists top executives based on approval ratings but also shows you reviews that give you some more specifics of the person, the company, and what it feels like working there. One of the more interesting features is the ability to search for salaries paid at a specific company. United States License.

Lead Scoring 100

Lead Scoring Lead Ranking Work Management Marketing Budget Creation 100

The Effective Marketer

MAY 18, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Type of Marketer Are You? When hiring someone for a marketing position , it’s important to know these different types exist. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

OCTOBER 21, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Magic Quadrant or Magic Numbers? Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Automation Services Marketing Management Gartner 100

Marketing Insider Group

DECEMBER 14, 2010

Too often, budgets and marketing plans are simply based on last year (minus some standard percent). I have recently met and spoken to people from companies far and wide who have shared this experience! In the marketing strategy post I referenced above, I mention an old boss. And that can bring huge rewards.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

The Effective Marketer

MARCH 10, 2011

Click to enlarge Updated above is the timeline of funding for the key players in the marketing automation space (you may argue HubSpot is not a marketing automation vendor, this is subject for another post). I know these companies well. Everyone Wins But it also means something else. Great images and great ideas.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

FEBRUARY 14, 2009

Are the tasks you and your team working on going to directly affect the company’s ability to compete in the marketplace? Are the marketing campaigns you are planning or have planned going to directly influence sales? You can follow any responses to this entry through the RSS 2.0 Food for thought.

Work Management 100

Work Management Marketing Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

AUGUST 14, 2009

Although his criticism was towards Wall Street financial companies that complain they need hefty compensation packages to attract talented employees, you decide whether it applies to your company as well. This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

NOVEMBER 16, 2009

What if we could change the way our companies treat presentations and just give everyone six minutes to tell their stories? We would certainly have shorter meetings and maybe better content. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

SEPTEMBER 27, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Web Prototyping With PowerPoint Website re-designs are a common project on the hands of marketers at companies of all sizes. PowerPoint is something everyone knows how to use, though.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

Marketing Insider Group

OCTOBER 26, 2010

So how do we pull Marketing out of its downward spiral: the same way we deal with death and taxes. – we accept the reality and plan for it. Now I know that 2011 planning season is in full swing. And then there are truly strategic plans that will move our organizations forward. I want to be that kind of marketer.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

MAY 18, 2010

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

JULY 1, 2010

Harnessing the Power of Twitter: Tips from Guy Kawasaki The focus of this discussion is how companies can leverage Twitter to grow their businesses. How to Build a Community on Twitter This post includes an overview of the recommendations and steps for building a community on Twitter presented by Jeremy Victor.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

SEPTEMBER 9, 2010

Brands are valuable assets that companies create, nurture and maintain with great care, right? While this sounds very much like the common definition for Integrated Marketing Communications, the author is suggesting that we need to go farther and deeper in coordinating marketing plans. It is so much bigger.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

SEPTEMBER 2, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales. This one has a puzzling contradiction (see #3). Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales. This one has a puzzling contradiction (see #3). Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

The Effective Marketer

JANUARY 18, 2009

So if it happens that you encounter a problem as you execute your plans, instead of simply trying to fix it, think of what king of opportunity it brings. You probably heard of countless stories of how a company faced a crisis situation and was able to turn it around and come out even better than before (remember the Tylenol scandal?

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? You can follow any responses to this entry through the RSS 2.0 Slides can be seen below.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

The Effective Marketer

AUGUST 30, 2010

Do you even know what kind of content you need for each nurturing stage? Yup, it is more complicated when you get to the implementation phase of the program, and that’s where most companies fail. But why the focus on content? That reminds me of what I see when I visit most B2B companies’ websites. We have all been there.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

FEBRUARY 6, 2009

link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Marketing Insider Group

JUNE 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 9, 2010 Subscribe Social Media: The Journey Begins With You Share Great news, your boss has selected you to create and manage (..)

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100