Marketing Insider Group

MAY 27, 2023

A great interview about what it’s like to be the marketing guy at a company selling a marketing solution to marketing people. And you should listen as Mike spills the dirt on their outbound marketing too. A lot of in the trenches discussion about lead scoring and the handoff of leads from sales to marketing.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. Here it is.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

The Point

FEBRUARY 11, 2013

Bonnie Crater is a five-time Vice President of Marketing, a former colleague of this blogger from our days at Oracle in the late 80s, and in 2000 was named one of the “Top 20 Female Executives in Silicon Valley” by San Jose Magazine. I sat down with her recently to find out more about her company and what makes their solution different.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

Customer Experience Matrix

OCTOBER 19, 2010

Summary: Alsa Marketing is a late entry to small business marketing automation. It’s harder every day for a new company to enter the business-to-business marketing automation industry. I’m not sure it’s really a big issue and, in any case, other vendors provide similar help.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JANUARY 8, 2009

I had an interesting email conversation last month with a Raab Guide buyer about the nuances of company-level data management in demand generation systems. He started from the perfectly reasonable premise that the demand generation system should give an overview of activity for all leads associated with a given company.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Work Management 120

Customer Experience Matrix

NOVEMBER 5, 2015

It’s only three weeks since Teradata expanded its marketing suite by buying a new Data Management Platform – a move I felt made great sense. They also briefed me at that time on a slew of updates to their other marketing products, demonstrating continued forward movement.

Enterprise Management 120

Enterprise Management Planning Marketing Management Marketing Automation Services 120

LeadSloth

OCTOBER 16, 2009

Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

The Point

OCTOBER 20, 2014

I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. Almost half of all respondents outsource some or all of their campaigns to an agency or outside consultant.

Demand Generation Agencies 100

Demand Generation Agencies Lead Gen Marketing Report Research 100

ViewPoint

APRIL 2, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The B2B Marketing Advantage of LinkedIn. For B2B Marketing, Email Should be Personalized and Targeted. From #SXSW: Charting the Road Ahead for B2B Marketing.

B2B Marketing 120

B2B Marketing Linkedin PointClear Marketing Automation Services 120

Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.) and key activities (Web site visits, topics researched) and scores at both company and individual levels.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

JULY 30, 2009

Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. But I don’t think that can scale: companies require many different services and will not want to buy and run each one separately.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Jackie Walts

MARCH 6, 2019

So, I thought I’d share what I’m finding most useful right now: First – if you have marketing automation or CRM, there are probably new tools just waiting in the platforms you already own. Ditto for diving into platforms like WordPress, ABM technology and some more advanced functions of Salesforce.com.

Demand 54

Demand Marketing Automation Services Budget Programs Salesforce.com 54

xiQ

SEPTEMBER 19, 2016

The prestigious award was given by the Content Marketing Institute (CMI), a leading global content marketing education, training, research and consulting organization. xiQ was selected as a winner based on its Genpact Market Watch Mobile App configured for Sales Intelligence. Follow xiQ on Linkedin and Twitter.

Enterprise Management 62

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 62

Adobe Experience Cloud Blog

FEBRUARY 3, 2012

That is what we as marketers try to do with marketing automation—make the process of marketing more efficient, long-lasting, and available. Most of us, like Edison, are dabbling in the great unknown with trials and errors when it comes to marketing automation. Along the way it can get frustrating.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Enterprise Management Work Management 48

Engagio

DECEMBER 28, 2020

Folks are going to focus on optimizing existing tools and platforms. There will be more of an interest in platforms versus one-off tools. Companies will need to fight the 2020 digital exhaustion factor. Personalized and contextual customer experiences will fuel Account-Based Marketing success. Randy Frisch.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

NuSpark Consulting

JULY 17, 2010

We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. We’ve been testing a variety of Marketing Automation programs; the ones we like we have agreed to offer as potential solutions to our clients. Marketing Automation gives you that intelligence.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Customer Experience Matrix

JUNE 15, 2007

As I’ve pointed out many times before, consultants love their 2x2 matrices. Our friends at Accenture have once again illustrated the point with a paper “ Surveying and Building Your CRM Future ,” whose subtitle promises “a New CRM Software Decision-Making Model”. Each combination neatly maps to a different class of CRM software.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Paper 120

xiQ

SEPTEMBER 19, 2016

The prestigious award was given by the Content Marketing Institute (CMI), a leading global content marketing education, training, research and consulting organization. xiQ was selected as a winner based on its Genpact Market Watch Mobile App configured for Sales Intelligence. Follow xiQ on Linkedin and Twitter.

Enterprise Management 54

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 54

chiefmartech

APRIL 4, 2017

Is your marketing team having challenges in seamlessly planning and executing campaigns with the tools they use? In supporting your company’s business objectives, you may realize that your existing martech stack doesn’t meet your current marketing needs due to one or more systems: Not having the required capabilities.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Webbiquity

MARCH 12, 2019

Instead of seeing product ratings, consumers and business buyers can see ratings of sales professionals, separating the knowledgeable and consultative from the pushy and incompetent. LinkedIn, however powerful it is, is not a good tool for helping salespeople be in an open state for inbound customer interest. The Company.

Burn Rate 200

Burn Rate eCommerce Salesforce.com Click Rate 200

ViewPoint

AUGUST 30, 2012

Click to start video at this point — Asked about what has or hasn’t surprised him in marketing and sales this year, Craig says he’s seen some great developments. I’m not sure if some of these companies that have grown their user base without sales are real or not.” And I still prescribe that 100%. Their ideology is pervasive.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Adobe Experience Cloud Blog

JULY 30, 2009

The next interview in the B2B Marketing Thought Leader interview series is with David Taber. David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. Well, I hate to sound like a consultant, but it all depends.

Salesforce.com 48

Salesforce.com Lead Ranking Thought Leadership Lead Scoring 48

Customer Experience Matrix

FEBRUARY 4, 2009

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). But there are plenty of other options, particularly for marketers with limited budgets. It shouldn't be hard to figure out which one suits you better. Maybe next week. [I

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Top B2B Marketing Influencers – Companies.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

xiQ

APRIL 12, 2016

Not that any other kind of recognition is not exciting – in our short career since we launched xiQ Market Intelligence Platform 1.0 xiQ’s Media Curation Workbench is emerging as a new channel for discovering relevant content, on any conceivable topic, for use in content marketing initiative.

Enterprise Management 62

Enterprise Management Work Management Marketing Management Curation 62

LeadSloth

JULY 12, 2010

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! Marketing departments at mid-size companies. HubSpot provides an attractive package that includes all of this: not just software, but also advice.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

Hubspot

APRIL 21, 2014

Michael Freeman wasn’t psyched about having to migrate from one marketing automation system to another. Last year Freeman’s employer, a telecom company called ShoreTel , moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project. .” 2) Do a clean-up.

Marketing Automation Services 28

Marketing Automation Services Planning Marketing Automation Automation 28

The Point

NOVEMBER 5, 2009

It’s no secret that I am a fervent evangelist for marketing automation, and at our agency we see the real-life benefits every day in the form of clients generating higher conversion rates, more qualified leads, and shorter sales cycles. HS) Where do you see as the greatest opportunity to improve marketing and sales processes?

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. I was just discussing this recently with another vendor who also gives everybody their own IP address, and it seems the cost is quite minimal. Partner management.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Online Marketing Institute

MARCH 13, 2011

Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

xiQ

APRIL 12, 2016

Not that any other kind of recognition is not exciting – in our short career since we launched xiQ Market Intelligence Platform 1.0 xiQ’s Media Curation Workbench is emerging as a new channel for discovering relevant content, on any conceivable topic, for use in content marketing initiative.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Curation 48

Customer Experience Matrix

JANUARY 24, 2015

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. In other words, although GreenRope describes itself as “CRM and marketing automation,” it actually extends beyond those functions to manage activities throughout the business.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. Source : Eric Wittlake, Heads Up: Account and Contact Data Might Be More Important Than You Think , TOPO, a Gartner Company. About EverString. Especially in the enterprise.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Heinz Marketing

MARCH 15, 2021

How to Customize Software to Your Business ” and our guests are Subbu Vempati , CEO at Cuspera and Judy Ash , GTM Adviser and CMO. The idea of selecting your MarTech stack and selecting the right sales and marketing tools is something most marketers are grappling with. It sounds like a good pitch.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Peer-to-peer 108

Customer Experience Matrix

OCTOBER 10, 2011

Exploring a new marketing automation system is like biting into a bonbon: part of the fun is you never know what you’ll find inside. It provides all the basic B2B marketing automation functions: mass email, landing pages and surveys, behavior tracking, lead scoring, nurture campaigns, and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 3, 2013

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. One vendor taking advantage of this opening is RedPoint.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120