Only B2B

SEPTEMBER 18, 2023

In this comprehensive guide, we will explore the intricacies of Automated Lead Qualification, demystifying its key components, benefits, and challenges. By the end of this journey, you’ll have a profound understanding of how automation can supercharge your lead management strategy.

Lead Qualification 62

Lead Qualification Lead Ranking Marketing Qualified Leads Lead Scoring 62

Adobe Experience Cloud Blog

JULY 29, 2011

by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. The chart below shows how funds were allocated for 2011 among companies surveyed. And customer loyalty increased in priority this year – cited by 32% of companies as opposed to 2010′s 25%.

Lead Management 48

Lead Management Allocation Lead Scoring Lead Ranking 48

The Point

AUGUST 1, 2013

Conversely, a poorly designed lead scoring system – one that labels good leads bad and vice-versa, can quickly result in sales disenchantment, to the point where good leads are routinely ignored and demand generation ROI suffers accordingly. No separate scores for behavioral and demographic values. Faulty inactivity campaigns.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Leads 100

The Point

SEPTEMBER 30, 2013

Can a regularly scheduled calendar of batch campaigns serve to maintain brand awareness and keep your company top of mind? But as I wrote in this previous post , today’s lead nurturing has long since graduated from a simple, calendar-based system of “one size fits all” emails. . What other differences did I miss? Comments welcome.

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

ViewPoint

OCTOBER 15, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Some hightlights of the study: “TuneIn is a Palo Alto company that aggregates online radio stations and streams to more than 40 million active listeners.”.

PointClear 120

PointClear Marketo Internet Marketing Broadcasting 120

Customer Experience Matrix

APRIL 8, 2009

The Pedowitz Group announced this morning that it was offering $15,000 in free consulting services and guaranteeing a five-day implementation to new clients who purchase Eloqua demand generation software. The firm also works with Marketo , Silverpop Engage B2B and MarketingGenius depending on client needs. )

Eloqua 120

Eloqua Work Management Marketing Automation Services Marketing Management 120

ViewPoint

JULY 23, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. It’s way ‘old-school’ to try and kick-start sales by dramatically jumping up sales lead quantity, and then rely on the sales channel to deal with it.

Leads360 120

Leads360 Sales Qualified Leads Marketing Automation Services Telemarketing 120

The Point

DECEMBER 11, 2018

Is ABM a fit for our company, our product, and our audience? In the giddy, early days when solutions like Marketo first arrived on the scene, the reigning view was that the technology was all a company needed to solve their lead management and email marketing woes. The hype around ABM has subsided.

Account Based Marketing 157

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 157

Perkuto

APRIL 23, 2019

Because the competitive pressure is intense, meaning that your company not only relies on the strength of your products or services but also on your ability to market them effectively and efficiently. Other examples: List of leads created and their lifecycle status. Lists of leads missing critical info.

Product 40

Product Tips Work Management Marketo 40

TrustRadius Marketing

OCTOBER 1, 2018

These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. The first 7 are personal and consulting blogs, followed by 7 software companies with blogs dedicated to the B2B space. B2B Personal and Consulting Blogs. B2B Lead Blog. Neil Patel’s Blog.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

The Point

SEPTEMBER 29, 2011

The subject of hot vs. cold leads was a prime topic at a Marketo roadshow event I attended earlier this month, when Paul Albright , the company’s Chief Revenue Officer, gave a compelling presentation on marketing metrics and some of the factors behind his company’s rapid success. The lesson in all this?

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Leads 100

LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Genius publishes some good best practices posts, combined with some company-related news. Market2Lead Marketing Automation and Lead Management blog. The Market2Lead blog got a boost when Kevin Joyce joined the company.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

TrustRadius Marketing

JANUARY 8, 2020

Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Pardot is a great option for small to midsize B2B companies — especially those who already use Salesforce as their CRM.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 This guide will walk you through some of the key capabilities of Marketo. Marketo Sales Connect to coordinate sales and marketing.

Marketo 118

Marketo Marketing Automation Services Enterprise Management Marketing Management 118

Marketing Insider Group

JANUARY 24, 2013

Top B2B Marketing Influencers – Companies. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. Marketo – Marketo.com – Marketing software. Presenters of Inbound Conference. Connecticut · [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

BOP Design

MAY 15, 2018

Marketing departments, consultants, and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software, which increases efficiency and reduces human error. Many tools, like Marketo and Hubspot , have extensive capabilities.

Marketing Automation Services 55

Marketing Automation Services Work Management Marketing Management Marketing Automation 55

Heinz Marketing

MARCH 21, 2022

This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Changing the dynamic of prospecting and lead management strategies. The ability to capture a lead and create a new compelling experience. Investing in your tech stack and Ops tools.

Work Management 82

Work Management Marketing Management Budget Programs Marketing Budget 82

ViewPoint

SEPTEMBER 22, 2015

According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. With ABM you fish with a spear (again, this is from Jon Miller, co-founder of Marketo and founder of Engagio.)

Account Based Marketing 120

Account Based Marketing Lead Generation ABM Lead Scoring 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. Even cheaper options are available if you need fewer functions.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

The Point

JULY 21, 2016

It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. For example, Marketo users might see links that reference something that looks like: mkto-af53353.com.)

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

The Point

MAY 14, 2012

A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Report Automation 100

Customer Experience Matrix

NOVEMBER 19, 2008

My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

The Point

NOVEMBER 5, 2009

Recently I sat down with Barbara Angius Saxby, founder of Accelent Consulting , to discuss the role of new technologies in helping companies achieve what Barbara calls “process excellence.” Barbara’s firm helps clients achieve business growth through strategic marketing management, sales leadership, and business process alignment.

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100

TrustRadius Marketing

OCTOBER 1, 2018

These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. The first 7 are personal and consulting blogs, followed by 7 software companies with blogs dedicated to the B2B space. B2B Personal and Consulting Blogs. B2B Lead Blog. Neil Patel’s Blog.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

markempa

DECEMBER 12, 2016

For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. Additionally, IBM is gearing up to become the world’s largest design company. Tips On How to Use LinkedIn for Better Lead Generation.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

The Point

JUNE 29, 2015

Are most B2B companies getting maximum value from their investment in marketing automation? Or are companies rushing to implement marketing automation without a full understanding or strategy for how to put that technology to best use? A recent industry survey by Spear Marketing Group suggests: no.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Marketing Management 100

The Point

FEBRUARY 8, 2012

In a phone call this week I was swapping war stories with a well-known sales and marketing consultant, who, like us, works with B2B companies to improve their return on marketing automation. The bad news here is that marketing automation isn’t the magic wand that some companies apparently thought it was. No, not necessarily.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Process 100

Adobe Experience Cloud Blog

JANUARY 31, 2012

by Maria Pergolino I’m pleased to welcome Mike Nierengarten, Founder of Obility Consulting , an internet marketing company as a guest blogger. The value of a lead is relative. Most marketing departments would be more comfortable handing off a lead from sballmer@microsoft.com than one from anonymous@gmail.com.

PPC 48

PPC Optimization Conversion Paid Search Agency 48

The Point

FEBRUARY 13, 2013

Marketing is increasingly ROI-driven, and marketing automation can be not only the platform to provide that measurement, but the engine that drives company revenue. Technology that was only recently regarded as “email software” is now becoming a vital component of a company’s sales and marketing infrastructure. Finance, ERP).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

thePoint

MAY 25, 2018

If you have been in the company for a while or perhaps have been in the same industry but from another company (in either case, let’s call you an Insider ), then you probably scored yourself a bit higher in this high-level marketing inventory category. Advocates – Marketing can be greatly undervalued within companies.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Adobe Experience Cloud Blog

AUGUST 3, 2011

by Fergus Gloster Companies engaging in B2B marketing and sales are starting to recognize that the way people buy has changed dramatically over the years, with the continued development of Internet search and the emergence of B2B social media. Sales consultants. Sales development representatives (inbound and outbound).

Buy 48

Buy SMB Marketo Enterprise Management 48

Adobe Experience Cloud Blog

FEBRUARY 3, 2012

For those of you who fit this profile, I recommend the use of third-party consulting. A services consultant can look at your lead generation, lead management, lead scoring, and lead nurturing processes and show you where you can fine-tune your systems based on best practices.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Enterprise Management Work Management 48

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. How marketing automation syncs with CRMs.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

The Point

FEBRUARY 27, 2012

The most glaring symptom was the absurdly high scores: hundreds of contacts had lead scores of more than 1,000, even though the supposed threshold for a sales-ready lead was a mere 100 points. The basic lead scoring recipe is typically a variation on the following: * assign positive scores for desired behavior or demographics (e.g.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Leads 100

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Adobe Experience Cloud Blog

APRIL 3, 2011

To be sure you have created the ideal model for your company, check out the three funnel levels and who should drive traffic in each, when optimizing the top and bottom of your sales funnel: 1. To start the process, marketing needs to generate the best- qualified sales lead. Marketing controls the top. Sales owns the bottom.

Top of Funnel 48

Top of Funnel Optimization Marketing Automation Services Marketing Management 48

Ambal's Amusings

OCTOBER 15, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Sales Lead Expert’s Learning Center. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!).

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100