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Marketing operations and technology shouldn’t ignore the web

Martech

At least through my anecdotal observations, most folks in this community have specialized in marketing automation and adjacent subspecialties, and there is nothing wrong with this. Although I began drafting this column before he posted that poll, I feel that the community doesn’t focus on web systems as much as it should.

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8 Content Ideas for Your B2B Facebook Page Posts

B2B Marketing Traction

He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. You do keep an online album of company photos, don’t you? Did their child graduate or get a job?

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B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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5 Ways B2B Organizations Can Leverage User-Generated Content

KoMarketing Associates

UGC may conjure up visions of social media sweepstakes or photo contests, and while that may work for your industry, many B2B marketers find that their brand’s messaging isn’t a good fit for a light-hearted contest. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing.

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B2B Link Building: Identifying Low-Hanging Fruit

KoMarketing Associates

Optimize Trade Show & Event Listings. Have you exhibited at any trade shows lately? Large shows will have websites with a section dedicated to exhibitors; business listings include anything from logos to full company profiles.

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The 8 content marketing trends software marketers need to know for 2019

Tomorrow People

Going to (small) events is one of the most beneficial marketing routes you can take. Online marketing strategies may be cheaper than what traditional channels can offer, but nothing beats having a conversation with customers. Depending on the industry, the cost of exhibitions and trade shows do vary.

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More Free Marketing Training

The Effective Marketer

I sure do, especially when it comes to marketing. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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