Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Social Media 100

Social Media Communities Wiki Work Management 100

Savanta

MAY 18, 2011

Below are some highlights and if you’re interested in delving further, PowerPoint charts of the findings – at an overall level and exploring differences by SME size and sector – can be downloaded here: SME marketing channel preferences. Differences by SME size. Sole traders, micro and small SMEs rate just three.

SME 120

SME Advertising Channels Telemarketing Multi-Channel 120

Integrated B2B

OCTOBER 8, 2012

With qualities like these, they should be empowered to build thought leadership while sharing their deep knowledge and engaging energy with the larger industry community and your potential customers. Engage them, entice them and help them find the sweet spot between deep knowledge and accessibility. Let us know what you think!

Thought Leadership 40

Thought Leadership B2B Thought Leadership SME Peer-to-peer 40

nDash

JULY 21, 2021

The quickest way to receive referrals is by posting on your networks—like Facebook, LinkedIn, and Twitter. Have you ever been used as an SME and, if so, can you provide an example? An SME (subject matter expert) is an individual who is an authority in a specific topic or area. Ask Colleagues for Referrals.

SME 52

SME Advertising Agencies Paid Search Agency Ideal Customer Profiles 52

Buzz Marketing for Technology

JUNE 27, 2008

In fact, they now train their subject matter experts (SME) to use the tools. The SME are highly skilled and work in a very fast-paced environment. And in his case, there would literally be thousands of people in other countries who would not have access to the valuable information to help improve their communities.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Convince & Convert

SEPTEMBER 13, 2013

Michael Stelzner, SME and My Kids’ Adventures @mike_stelzner. They’ve tried to create a safe space within their community , though, and a lot of parents have embraced it. Mike loves the accessibility: he can communicate to anyone on Twitter, and they are willing to communicate back.

SME 124

SME Social Media Skype Paid Search Agency 124

Hinge Marketing

SEPTEMBER 9, 2020

Do good work, take care of your existing clients and get involved in your local community and the referrals would come your way. For those professionals with outgoing personalities, a round of networking events and perhaps an occasional educational presentation was all it took to be a successful rainmaker.

Business 127

Business Lead Ranking Enterprise Management Work Management 127

Convince & Convert

MAY 26, 2010

Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. Stelzner on Vimeo. What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. That's all.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Bluetext

JULY 28, 2023

This strategy involves creating and sharing news stories about your organization and its impact on the industry or community. Speaking Engagements Speaking engagements offer a fantastic platform for your organization’s leaders to showcase their expertise, share thought leadership and network with key stakeholders.

Paid Search Agency 26

Paid Search Agency SME Thought Leadership Companies 26

Convince & Convert

SEPTEMBER 21, 2010

19 and #21 appeared on Social Media Examiner approximately 4 weeks before they ran here, and each generated 1,000 + page views on SME before they generated a single page view here. It doesn’t appear that the SME audience is duplicated here, or vice versa (at least not significantly). Extra resources are important.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

EveryoneSocial

APRIL 23, 2020

This isn’t ideal because we encourage users to not only share at least 50% of their content from 3rd party sources (to establish objectivity and SME-status) and to also read/learn about intel such as competitive and client news, productivity improvements, etc. ” ( Trade Press Services ).

Peer-to-peer 52

Peer-to-peer Paid Search Agency Lead Scoring Lead Ranking 52

Hubspot

FEBRUARY 15, 2017

With over 30,000 members in more than 70 chapters, it’s become a community of and resource for marketers -- one that celebrates the work we do. The BMA Awards were created by the Business Marketing Association, another community of B2B marketers. It was the 2016 winner of the "Marketing Campaign of the Year SME" category.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Webbiquity

JULY 12, 2010

In all but the smallest companies, there are often multiple individuals tweeting, networking and even contributing to the company blog. Who else will be involved? These are the tools to start with, but by no means should a social media strategy be limited to these: depending again on talent, resources, corporate personality etc.,

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Online Marketing Institute

NOVEMBER 2, 2010

237 posts from The Drama 2.0

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Convince & Convert

MARCH 16, 2010

Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. Using Twitter to network is great, but to engage customers may be less effective. What’s Happening? it asks, followed by a box and a blinking cursor.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Ambal's Amusings

NOVEMBER 23, 2010

This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process. Gordon Graham's Tip.

Paper 100

Paper Work Management Marketing Management SME 100

Directive Agency

JULY 26, 2016

High risk strategies and tactics can hurt your marketing efforts, be wary of those that focus too much on outdated terms such as blog commenting, private blog networks (PBNs) and social bookmarking – anything that feels unnatural or that could be automated. These activities are not only ineffective, but can also cause penalties.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76