Navigate the Channel

JANUARY 8, 2024

Transparency: Brands that openly share their values, practices, and challenges build transparency, which is increasingly important to today’s socially conscious consumers. Video continues to dominate as a powerful and indispensable tool in the realm of digital marketing, especially on social media platforms.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

OCTOBER 14, 2019

Most participants (74%) cited transparency and ethical business practices as key considerations. Forrester’s research showed that companies redirecting agency spend toward technology and paid media frequently had negative results. Use your marketing communication tools to empower your fans to spread the word about your brand.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

EveryoneSocial

OCTOBER 20, 2020

Before I learn about EveryoneSocial, do I even want any more social media in my life? ” Shouldn’t we be stuffing social media back into the early-aughts Pandora’s Box from which it sprung? Social Media in the Workplace. MSLGroup ). You guessed it: employee advocacy!

Peer-to-peer 104

Peer-to-peer Buy Word of Mouth CAN-SPAM 104

Heinz Marketing

DECEMBER 22, 2021

The idea of dark social is simple: un-trackable conversations and communities drive a considerably larger portion of buying decisions than we know. People talk about challenges they are facing or cool solutions they have found in these communities. The Dark Social connection. The result is crazy strong. Mutual trust is the key here.

Tips 121

Tips Work Management Word of Mouth Marketing Management 121

SmartBug Media

DECEMBER 4, 2023

Online reviews have become the modern word of mouth. Consider these strategies to impress customers into wanting to sing your praises: Provide transparent and detailed product information on your website to effectively manage customer expectations.

Customer Satisfaction 59

Customer Satisfaction Word of Mouth eCommerce Display 59

Televerde

DECEMBER 21, 2021

When customers interact with your business across any channel, including desktop sites, mobile, and social media, they expect to get a cohesive experience that naturally leads from one channel to the next. Customers Expect Transparency. Making this information public and widely available is one part of being more transparent.

Word of Mouth 52

Word of Mouth Transparency Bundling Paid Search Agency 52

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 4) None of the following are community platforms: Wikis, Blogs or Forums. It strikes me that the word listening has sort of become tainted.

Social Media 100

Social Media Communities Wiki Work Management 100

Hubspot

SEPTEMBER 2, 2020

Alternatively, consider a social media advertisement that claims a product will do X, Y, and Z — but then, when you order it, you find it can only do X. To create a truly ethical culture , it's critical leaders model ethical behaviors and values, create a strong community, and design ethical systems in which all employees can thrive.

Ethics 101

Ethics Paid Search Agency Advertising Agencies Word of Mouth 101

Buffer

MAY 8, 2019

“The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me. Marketing to a young, rebellious audience means embracing social media channels for Ugly.

Social Media 74

Social Media Communities Customer Surveys Word of Mouth 74

Hubspot

NOVEMBER 13, 2023

Additionally, the rising trend of unboxing videos on social media sites can intrigue potential new customers and convert them into buyers. On the other hand, attractive and resilient packaging generates positive word-of-mouth (free advertising, yay!), Identify and match with them to increase customer loyalty and word-of-mouth.

eCommerce 74

eCommerce Best Practices Word of Mouth Viral Marketing 74

Adobe Experience Cloud Blog

JULY 17, 2018

In fact, 91% of B2B purchasers say past buying decisions had been influenced by word of mouth from industry peers. With a variety of different industries and personas who all have something in common, your blog provides a great platform to share new ideas, perspectives, and grow a community. 4) Go Live on Social Media.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

EveryoneSocial

NOVEMBER 9, 2020

Certainly, you can throw a few social media posts out there and include your open positions on a job board and get tons of applications. Jobvite ) 1 in 10 hires in today’s job market came directly from content, engagement, or interaction between a recruiter and candidate on social media. Aspiration Marketing ) 30.9%

Tips 98

Tips Paid Search Agency Advertising Agencies Word of Mouth 98

Biznology

NOVEMBER 27, 2012

And by special, I don’t mean the best price, the best quality, or the best service — though those are always top-winners — but also your personality, your unique narrative, the story of your existence, why you matter, what you’ve gone through, who you are in the community, who you used to be, or even your winning smile.

Social Media 80

Social Media Process Product Media 80

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms. Don’t be Shy.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JUNE 3, 2010

Joyce then faced the media (which is not required by MLB rules), and tearfully said: “This isn’t a big call, this is a history call. link] [link] Elise Duplin What BP Can Learn from Umpire Jim Joyce | PR 2.0 | Social Media Consulting – Convince &Convert [link]. 2 little word mean so much.

Social Media 156

Social Media Media PR Webinar Metrics 156

Hubspot

MAY 24, 2017

Owned Media vs. Earned Media. Different types of media can be utilized to improve your organization's value creation initiatives. One type is "owned media." Owned media may also come in the form of case studies, whitepapers, and ebooks. The media type at the opposite end of the scale is "earned media."

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

ClickZ

JANUARY 24, 2020

Everybody knows that Amazon’s mission statement is “customer obsession” This transparency has competitors either shaking in their boots or taking tips. If you want to achieve customer-centricity, a mission statement that focuses on the customer should be transparent both within your organization and externally.

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

Outbrain

APRIL 6, 2021

Curatti ) Word of mouth marketing is still one of the best forms of marketing. Instead, try to build a community around your brand. Facebook for Business ) Connecting with customers on social media is crucial to building brand loyalty. In fact, 90% of customers purchase from brands that they follow on social media.

Statistics 45

Statistics Brand Identity Branding Word of Mouth 45

EveryoneSocial

NOVEMBER 19, 2019

This is not to say the reputation of your organization did not matter before, because word of mouth is — and continues to be — a timelessly powerful channel. But with the advent of the internet and social media, your company’s corporate reputation online can be instantly devastated. Social Media.

Work Management 62

Work Management Marketing Management Lead Scoring Lead Ranking 62

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

EveryoneSocial

MARCH 30, 2021

As discussed elsewhere in this guide, ERGs provide many benefits and exhibit what psychologists and systems theories call a multifinality of positive outcomes – in other words and in the context of ERG benefits, at least two birds for every stone so to speak. Building Remote Community.

Resources 63

Resources Ad brokers Paid Search Agency Work Management 63

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. How Does Your Audience Use Social Media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. Yep, that’ll get fans in the seats. So, I peeked at YouTube. Your Web site.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JUNE 7, 2010

Also, the official Web site at www.deliveringhappinessbook.com will be morphing soon to an online community where readers and others can share their stories and work together to create and spread happiness in the workplace and beyond. Donate just $33, and get a copy of the book, and an entry into a trip to NYC. See you there. Great story!

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff. You have to train employees too.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Transparency is a brand currency on the social web. Social media has changed the way we communicate.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. I also learned the lesson and critical importance of being authentic and transparent. Who influenced you, and why?

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Biznology

JULY 24, 2012

My recommendation for you individuals who are interested in just growing your experience, mastery, equity, and inclusion as deeply as you can in as many relevant and germane communities as possible, you will never be rewarded unless and until you really commit to reddit. Like I said last week, commit to reddit completely.

A/B testing 80

A/B testing Communities Work Management Word of Mouth 80

FMG Suite

JUNE 5, 2019

You can share this content using social media , at community events , with guest blogs , on your website , and a range of other mediums. Here are some ways to make sure your name goes in the hat for the next stage: Implement a consistent schedule for posting on social media , blogs, and other mediums for sharing information.

Advertising Agencies 40

Advertising Agencies Word of Mouth Validation Marketing Prospects 40

Oktopost

APRIL 4, 2023

Let’s phrase it slightly differently… Giving the impression that you have posted spontaneously when, really, your campaign has been devised and revised many times over – the wording altered and re-altered – is much, much harder than you want it to look to audiences. Easy, natural, organic – in a word: charismatic. How should it look?

Social Media 118

Social Media Enterprise Management Work Management Marketing Management 118

Convince & Convert

AUGUST 24, 2010

The Revolution is Coming I don’t think I’ve announced it publicly yet, but the final title of the new book from Amber and me (coming in February, 2011) is: The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts and Social Media Many, many thanks to everyone who voted on possible titles, and provided suggestions.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Albacross

MAY 21, 2019

You have no positive word-of-mouth, no referrals, no testimonials, no social proof. You can learn a lot by researching your competitor’s customers and reading their comments in forums and community blogs, or sites such as Reddit and Quora. No reputation. A brand new startup is a blank slate. Congratulations!

Startups 40

Startups Lead Generation Ideal Customer Profiles Sales Qualified Leads 40

Paul Gillin

SEPTEMBER 8, 2010

The good news is that customers can be remarkably tolerant of mistakes as long as businesses seek their input and are transparent and earnest about their motives. Customers who arrive via word-of-mouth recommendation are twice as loyal as those who respond to an ad.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible. How does zero clicks sound?

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137