The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Everything Technology Marketing

JANUARY 1, 2011

Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn. I asked you to rank the marketing areas you think will become more important in 2011.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

The Effective Marketer

AUGUST 25, 2009

The article from BBC News UK can be seen here: The Problem With PowerPoint Over the years I’ve read a number of books on effective presentations, listened to podcasts, and attended some presentations and webcasts. It all boils down to: 1. Know your audience 2. Know your subject 3. Create a story to tell 4. Rehearse 5.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Attendify

MARCH 9, 2020

One way around this is to usher attendees into the virtual community and drive interactions well before the event. That’s why it’s so important for event pros to ensure they’re offering more than just a webcast chatbox during virtual events. Luckily, it’s easy to facilitate live Q&A sessions through many event apps’ social tools.

Tips 38

Tips Peer-to-peer Barriers Webcast 38

markempa

AUGUST 29, 2007

In the article, Wegert highlights how some marketers are experimenting with using the Facebook site for proactive marketing and build targeted niche networks and B2B communities. Ive been using LinkedIn for several years because its geared more for business people.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

markempa

MARCH 30, 2007

Lets say you want to invite, via e-mail, a specific group of individuals in your database to a webinar or webcast. Lets say you want to invite, via e-mail, a specific group of individuals in your database to a webinar or webcast. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

The Effective Marketer

MAY 25, 2009

Some of the best webcasts I’ve watched were the ones where a moderator would interject at some points to feed a question that was relevant to the slide being presented or to make a comment that would help with a transition to the next section of the webinar. but this person can also interject during the presentation to create a dialog.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

Adobe Experience Cloud Blog

JUNE 12, 2012

Can You Really Generate Leads on LinkedIn? ProResource’s CEO, Judy Schramm, addressed what B2B marketing professionals are often asking themselves when investing time and money into a tool like LinkedIn, “Can you really generate leads on LinkedIn?” The answer is yes – though it takes some tact and time.

Social Marketing 48

Social Marketing Paid Search Agency B2B Thought Leadership Ideal Customer Profiles 48

Hubspot

SEPTEMBER 30, 2013

Yet, with increasingly global alumni communities, that’s becoming a greater challenge. Google Hangouts is a Google+ tool that can help bring these alumni together through video conferencing for up to 10 people and live broadcasting to communities worldwide. Hangouts allows for simple sharing and records webcasts via YouTube.

Google 28

Google Webcast Broadcasting Class 28

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

I see similar results when searching job banks like Monster or LinkedIn. You have knowledge of how to leverage social networks to enhance campaign performance and nurture current prospects • You want to serve as a thought leader, sharing your ideas by creating content for Marketo’s blog, resource center and community.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

SMX Web Site » | SMX Difference » | SMX News » Join us at an upcoming SMX event: SMX West - March 8-10, 2011 SMX Munich - April 5-6, 2011 SMX Sydney - April 14-16, 2011 SMX Toronto - April 28-29, 2011 SMX Advanced Seattle - June 7-8, 2011 SMX East - September 13-15, 2011 UPCOMING SEARCH ENGINE LAND WEBCASTS Learn more about search (..)

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Online Marketing Institute

APRIL 4, 2011

I am going to set up PPC for three senior living communities, all. Pop-out the activity stream to keep a real-time feed of what the SEW community is saying, reading and sharing. Encourage social sharing (Facebook, LinkedIn, etc.) Are you a Search Engine Watch Member? | Company intranets and message boards. Team meetings.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

DECEMBER 23, 2010

SMX Web Site » | SMX Difference » | SMX News » Join us at an upcoming SMX event: SMX West - March 8-10, 2011 SMX Munich - April 5-6, 2011 SMX Sydney - April 14-16, 2011 SMX Toronto - April 28-29, 2011 SMX Advanced Seattle - June 7-8, 2011 SMX East - September 13-15, 2011 UPCOMING SEARCH ENGINE LAND WEBCASTS Learn more about search (..)

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

Upcoming online events include: See more webcast topics » Hot At Sphinn - Internet Marketing News & Discussion The ASA will investigate SEO practices Local SEO Experiment - Googles Change Location 52 Ways to be a Conversion Badass (2010 Style) The Importance Of Being Social To Google Is Google Now a Phone Company by Grace of Verizon?

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Hubspot

DECEMBER 30, 2011

Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' Because LinkedIn is a social networking site, the people you are connecting with are not necessarily people you are friends with, but rather you met in brief, heard speak, or know through another connection. has its own LinkedIn Today.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

OCTOBER 29, 2010

B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). LinkedIn Ads (beta) deploys a similar approach, but the eyeballs don't seem nearly as powerful as Facebook. Her example was the PayPal Developer platform.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Content Marketing Institute

MAY 11, 2018

Online communities, professional groups, and industry forums produce events, publications, and industry standards. Amisha sent direct messages to him on Twitter , Facebook, and LinkedIn. Connections Amisha fostered among her influencers prompted three of them to work together to start a webcast series. And be persistent.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Software 104

Hubspot

JUNE 23, 2010

This service lets you add next-gen community management and social web integration to any site on any platform. LinkedIn - LinkedIn is a business-oriented social networking site. It is a social news site that is built upon a community of users who share and comment on stories.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com. It doesnt have to be one or the other.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Paul Gillin

JUNE 24, 2010

At the same time, the value generated by the community will enable us to cut an additional one-half customer support position each year. The other provides access to six customer-only educational webcasts during next 12 months for all customers who renew, regardless of timing. The webcast is probably the smarter incentive to offer.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Content4Demand

AUGUST 7, 2020

We recently aired a webcast that dives into how Bottomline turned its influencer campaign into its top driver of web traffic and a key source of MQLs. Oracle has devoted intense effort into weaving influencers into multiple blog campaigns, and they amplify those efforts with their own communities and social channels.

Top of Funnel 104

Top of Funnel Work Management Webinar Metrics Marketing Management 104

Everything Technology Marketing

JUNE 18, 2010

My last post triggered a heated debate (mostly in the LinkedIn B2B Technology Marketing Community ) about the dramatic changes we see in the B2B marketing function. We sure see this trend in the marketing automation platforms we use on a daily basis – webcasts, email campaigns, lead management, and many more.

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100

Webbiquity

OCTOBER 8, 2013

Prime example: “the argument that sending a message via LinkedIn thanking people for a meeting also seems to be a straw man argument. You don’t need to use LinkedIn to contact people you met with if you don’t want to. Social Media Priorities – Where Should You Focus? by Social-Hire. Email can work.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

OCTOBER 8, 2013

Prime example: “the argument that sending a message via LinkedIn thanking people for a meeting also seems to be a straw man argument. You don’t need to use LinkedIn to contact people you met with if you don’t want to. Social Media Priorities – Where Should You Focus? by Social-Hire. Email can work.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

LeanData

JULY 15, 2014

com, community, LinkedIn, Twitter, and other social activity) to help you determine where your target audience spends time online. For each initiative, have an integrated set of marketing activities (conferences, whitepapers, webcasts, exec dinners, digital advertising, PR, etc.). What sites do they visit?

Demand Generation 40

Demand Generation Ad Building Cross-Selling Top of Funnel 40

LeanData

JULY 15, 2014

com, community, LinkedIn, Twitter, and other social activity) to help you determine where your target audience spends time online. For each initiative, have an integrated set of marketing activities (conferences, whitepapers, webcasts, exec dinners, digital advertising, PR, etc.). What sites do they visit?

Demand Generation 40

Demand Generation Ad Building Cross-Selling Top of Funnel 40

LeanData

JULY 15, 2014

com, community, LinkedIn, Twitter, and other social activity) to help you determine where your target audience spends time online. For each initiative, have an integrated set of marketing activities (conferences, whitepapers, webcasts, exec dinners, digital advertising, PR, etc.). What sites do they visit?

Demand Generation 40

Demand Generation Ad Building Cross-Selling Top of Funnel 40

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

DECEMBER 23, 2010

SMX Web Site » | SMX Difference » | SMX News » Join us at an upcoming SMX event: SMX West - March 8-10, 2011 SMX Munich - April 5-6, 2011 SMX Sydney - April 14-16, 2011 SMX Toronto - April 28-29, 2011 SMX Advanced Seattle - June 7-8, 2011 SMX East - September 13-15, 2011 UPCOMING SEARCH ENGINE LAND WEBCASTS Learn more about search (..)

SEO 40

SEO Webcast B2B De-duplication 40

Online Marketing Institute

NOVEMBER 2, 2010

B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). LinkedIn Ads (beta) deploys a similar approach, but the eyeballs don't seem nearly as powerful as Facebook. Her example was the PayPal Developer platform.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. LinkedIn is a close second at 82%. e-Strategy Trends ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. LinkedIn is a close second at 82%. e-Strategy Trends ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

SEPTEMBER 21, 2016

We have an outline of what we want to be reviewed during the live webcast, but we make sure they're naturally delivered. 6) Hashtagged: Focusing on Creating Content and Community Versus Being an Influencer with Dan Joyce. [Live-streams are] not super-rehearsed. They really are authentic. They're really not rehearsed. They just happen.

Social Media 28

Social Media Social Marketing Media Planning 28