Metadata

FEBRUARY 28, 2022

Broomfield, CO – MARCH 1, 2022 –- Metadata.io, the operating system for B2B marketers, announced a $40 million Series B funding round, led by Next47 and Resolute Ventures , with participation from a number of other SaaS founders and CEOs.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Hinge Marketing

JUNE 9, 2020

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. You, as coach, need to continually monitor your marketing program and take tired resources out of the game, assess their condition, make some changes, re-energize them, and get them back when they are ready.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

SocialPilot

JANUARY 31, 2024

Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. The activities are planned to attract a larger target audience to their conference. Co-connecting other relevant events can drive the audience from there to your pages.

Case Study 88

Case Study Case Studies Work Management Studies 88

Sprout Social

NOVEMBER 11, 2021

Integrations should be easy to configure, without requiring additional resources. Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. Even if registration for this event isn’t live, having them in your marketing funnel will help capture and attribute a future sale.

Digital Asset Management 119

Digital Asset Management Social Media Work Management Marketing Management 119

Content Marketing Institute

FEBRUARY 2, 2018

By making readers part of the creation process, we want them to have co-ownership of the project and help us spread the word. The top priority is leads generated, usually through an e-book download, webinar registration, or blog subscriber. Learn more about how to do that at Intelligent Content Conference March 20-22 in Las Vegas.

Process 111

Process Lead Ranking Content Marketing Planning 111

Capstone Insights

JANUARY 17, 2018

Touch governance : At a recent conference, I met a marketer who told me that his company was sending too much email, essentially spamming people. a confirmation email after registration for a webcast or event). Staffing: How many marketing automation platform resources are there? Co-Founder and Editor. Jay Famico.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Hubspot

JUNE 20, 2018

Create a free online tool or resource. Create a Twitter campaign to promote an ebook or a free resource to your followers that requires an email address to redeem. Host a co-marketing offer with a partner. Demo your latest product at an appropriate conference and collect signups in-person. This is called a "gated offer."

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Marketing Insider Group

JANUARY 10, 2022

You will not only learn from marketing’s top thinkers and speakers, but you might also meet your new best friend, find a new marketing tool to make your job easier, and get to spend some quality in-person time with your boss or your colleagues at one of these 2022 marketing conferences. Registration is free! Even better?

Marketing AI 300

Marketing AI Enterprise Management Peer-to-peer Best Practices 300

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. But we don’t know how to execute it, or have the resources or the time.

Elasticity 45

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 45

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. But we don’t know how to execute it, or have the resources or the time.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. But we don’t know how to execute it, or have the resources or the time.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. But we don’t know how to execute it, or have the resources or the time.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

Hubspot

MARCH 28, 2012

3) Host an online webinar and collect email addresses at registration. 4) Create a free, online tool or resource and have users sign up with their email address. Create a Twitter campaign to promote an offer like an ebook or a free resource to your followers that requires an email address to redeem.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Online Marketing Institute

NOVEMBER 28, 2012

Sales & Marketing. --> Bloggers. --> Resources. Conference/Meeting. Press Conference. Conference and Convention Centers. Registration-related Products. CMS Insights. Consumer Media. Design & Production. Digital Editions. eMedia & Technology. Lead Generation. M&A and Finance. White Papers. Video Center. Celebration.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. Conference/Meeting. Press Conference. Conference and Convention Centers. Registration-related Products. CMS Insights. Consumer Media. Design & Production. Digital Editions. eMedia & Technology. Lead Generation. M&A and Finance. White Papers. Video Center. Celebration.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Sword and the Script | B2B

NOVEMBER 24, 2020

Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the wake of the pandemic. The takeaway is, if you’re getting 50% of your registrants to attend your virtual event, you are doing better than many of your peers. >>> Give our services a try.

B2B Marketing 65

B2B Marketing Webinar Metrics Co-Registration Advertising Agencies 65

Seismic

MARCH 11, 2021

Seismic’s leadership will also take the virtual stage, including co-founder and CEO Doug Winter, CMO Michael Londgren, CPO Krish Mantripragada, CCO Andy Bergen, CFO John McCauley, as well as Vice President of Market Growth Heather Cole, Vice President of Inclusion Donna DeBerry, and Vice President of Enablement Irina Soriano.

CPO 52

CPO Co-Registration Thought Leadership Storytelling 52

Lead Liaison

DECEMBER 26, 2018

To download the PDF of this resource, click here. . To access our Event Lead Management Kit, which includes this resource, click here. . According to Forrester , marketing events such as trade shows and conferences occupy the largest share of B2B marketing budgets at 14%. Does your solution allow for immediate follow-up?

Enterprise Management 48

Enterprise Management Marketing Management Marketing Automation Services Lead Management 48

Adobe Experience Cloud Blog

DECEMBER 13, 2016

Author: Anastasia Pavlova Last week, I attended the #FlipMyFunnel conference in Atlanta. The conference was full of good content, presentations, and booths from companies like Invoca, Vidyard, Engagio, Apttus, Sirius Decisions, TOPO, Marketo , G2 Crowd, Synthesio, and many others. Start small to get it right.

Account Based Marketing 48

Account Based Marketing Lead Ranking Marketing Qualified Leads Paid Search Agency 48

The Customer

MAY 13, 2021

Together with Socio Labs, Cisco will enrich Webex Events beyond meetings, webinars and webcasts to also include large-scale, multi-session hybrid events and conferences. Additional Resources: Read the blog from Javed Khan , senior vice president and general manager of Cisco Collaboration.

Intent 52

Intent Webinar Metrics Co-Registration Work Management 52

Vidyard

OCTOBER 20, 2015

“Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. Best Integrated Video Marketing Campaign Winner: Gainsight Finalists: Workfront, Tintri Every year, Gainsight invests millions of dollars into Pulse, its conference for the customer success industry.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. Every year, Gainsight invests millions of dollars into Pulse, its conference for the customer success industry. It was featured at Ceridian’s customer conference and on the company’s website.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

NetLine

AUGUST 2, 2023

Promoting your webinars or virtual events is also crucial to increase registrations and attendees. Strategic partnerships can also be a cost-effective way to reach new customers and generate leads by sharing resources for promotion. Maximize your reach using email invites and dedicated landing pages. Selecting partners is critical.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

BenchmarkONE

NOVEMBER 23, 2018

This doesn’t mean conferences or in-person meetups, but content generated in-the-moment online. A simple post to the webinar registration page works fine. Boost the awareness of your company or brand with resources, like white papers and reports. Host a Live Event. Here’s how Cleriti promotes their webinar on Twitter.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Engagio

JUNE 2, 2020

You must ensure that you are focusing your ABM resources on the accounts most likely to buy. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. The channel mix that you used to heavily rely on has changed.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Hubspot

DECEMBER 28, 2012

5) Co-marketing Emails. Co-marketing is when two or more complementary companies partner together for some mutually beneficial task, event, or other promotion. The main draw of co-marketing is to leverage the audience of another company to increase your reach. 6) Internal Updates. 8) Dedicated Sends.

Template 28

Template Email Marketing Co-Registration Planning 28

DemandBase

JULY 21, 2020

You must ensure that you are focusing your ABM resources on the accounts most likely to buy. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. The channel mix that you used to heavily rely on has changed.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Content Marketing Institute

DECEMBER 29, 2017

Paul and the team only gate content when registration enables Health Catalyst to provide something (other than the content piece) the audience would want. The Co-op Journal , REI’s online publication, delivers on those content formats as shown below. Do we have enough visual ideas, material, and resources to support video?

Planning 99

Planning Content Marketing Enterprise Management Work Management 99

chiefmartech

FEBRUARY 9, 2016

We’re 6 weeks away from the next MarTech conference in San Francisco. In particular, they’ll explore strategic and tactical advantages when technical resources are embedded in marketing and considered equal parts “software engineer” and “marketer.”

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

SnapApp

JUNE 2, 2017

General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . Instead of sending the typical reminder email, challenge registrants with a quiz on the upcoming topic to get their mind in gear. . . General Campaigns and Resources. . Paid Media. Landing Pages. Case Studies. back to top. .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Hubspot

FEBRUARY 25, 2018

So if I can provide not only this blog post, but resources to make ebook creation easier, I'm focusing on the right topic for opening up a sales conversation. For instance, a CTA can lead to another offer, your annual conference's registration page, or even a product page. Ebook Creation Resources.

Template 101

Template Landing Pages Stats Top of Funnel 101

Hubspot

FEBRUARY 3, 2015

So if I can provide resources to make ebook creation easier, I''m focusing on the right topic for opening up a sales conversation. For instance, a call-to-action can lead to another offer, your annual conference''s registration page, or even a product page. Promote your ebook through your blog.

Template 28

Template Landing Pages Top of Funnel Lead Ranking 28

Vidyard

JULY 9, 2020

Top Content Marketing Resources for Startups 3.1.3 Top Social Media Marketing Resources for Startups 3.3.3 Top Advertising Resources for Startups 3.6 Top Website Tools and Resources for Startups 3.7 Top Event Marketing Tools and Resources for Startups 4. Top Content Marketing Resources for Startups 3.1.3

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Top Content Marketing Resources for Startups 3.1.3 Top Social Media Marketing Resources for Startups 3.3.3 Top Advertising Resources for Startups 3.6 Top Website Tools and Resources for Startups 3.7 Top Event Marketing Tools and Resources for Startups 4. Top Content Marketing Resources for Startups 3.1.3

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65