Vidyard

SEPTEMBER 20, 2016

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Advocate marketing software leader Influitive wanted to triple attendance for its second annual customer experience, engagement and advocacy conference, Advocamp. Influitive. click-through rate and 18.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Influitive Advocate marketing software leader Influitive wanted to triple attendance for its second annual customer experience, engagement and advocacy conference, Advocamp. click-through rate and 18.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. Today’s customer demands a more connected, more harmonious ecosystem.

Elasticity 45

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 45

Marketing Insider Group

SEPTEMBER 17, 2020

Attendees have access to view the profiles of other attendees, event facilitators, speakers, and sponsors. As sponsors seek to find new clients at any event, attendees also look forward to solutions that can benefit their business interests. This enables them to connect at different levels. Unique Experience with Sponsors. User Data.

Webinar Metrics 347

Webinar Metrics Co-Registration Conference User-Generated Content 347

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. Today’s customer demands a more connected, more harmonious ecosystem.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. Today’s customer demands a more connected, more harmonious ecosystem.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. Today’s customer demands a more connected, more harmonious ecosystem.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

Lead Liaison

DECEMBER 26, 2018

According to Forrester , marketing events such as trade shows and conferences occupy the largest share of B2B marketing budgets at 14%. Insidesales.com co nducted a study that found 35-50% of sales go to the vendor that responds first. Can I customize my lead capture forms? Can I customize the invitations sent out to reps?

Enterprise Management 48

Enterprise Management Marketing Management Marketing Automation Services Lead Management 48

BenchmarkONE

NOVEMBER 23, 2018

According to QuickSprout, 45% of marketers have gained a customer through the platform. This doesn’t mean conferences or in-person meetups, but content generated in-the-moment online. A simple post to the webinar registration page works fine. Well, the first step is to get your profiles set up. Host a Live Event.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

NetLine

AUGUST 2, 2023

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. Quality leads are essential for sales success, as they have a higher likelihood of becoming customers and generating long-term value for your organization.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Adobe Experience Cloud Blog

DECEMBER 13, 2016

Author: Anastasia Pavlova Last week, I attended the #FlipMyFunnel conference in Atlanta. The conference was full of good content, presentations, and booths from companies like Invoca, Vidyard, Engagio, Apttus, Sirius Decisions, TOPO, Marketo , G2 Crowd, Synthesio, and many others. When asked “What’s next for SiriusDecisions?”,

Account Based Marketing 48

Account Based Marketing Lead Ranking Marketing Qualified Leads Paid Search Agency 48

Content Marketing Institute

DECEMBER 29, 2017

With a hat tip to Andrea Fryrear , who wrote the original articles profiling the CMY finalists, here are six stolen ideas to inspire you to build something marvelous – and uniquely your own. HANDPICKED RELATED CONTENT: How to Adopt a Customer-Centric Strategy for Your Content. Try a Customer-Journey Map [Template].

Planning 103

Planning Content Marketing Enterprise Management Work Management 103

chiefmartech

FEBRUARY 9, 2016

We’re 6 weeks away from the next MarTech conference in San Francisco. Learn the strategy, best practices, and tools that Dell uses to delight customers, achieve its omni-channel goals, and stay ahead of the competition. This will be the biggest and best one yet, and I wanted to give you a deeper preview of what to expect.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Hinge Marketing

JULY 21, 2022

Some require vendors to co-present with their clients. The downside to case studies is the challenge of receiving a client’s approval. Clients often don’t want to give the appearance they’re in trouble or need help. Many clients have stringent policies that might restrict case studies altogether.

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96

Hubspot

JANUARY 26, 2012

Company employees, particularly those in sales and marketing, might be missing out on another opportunity to spread brand awareness or nurture prospective customers with their personal messages. Authored by HubSpot's co-founders, the book does a great job at conveying our mission and vision. Conferences & Events.

Paid Search Agency 28

Paid Search Agency Email Marketing Top of Funnel Co-Registration 28

SnapApp

JUNE 2, 2017

General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . An ROI calculator lets users put in their own variables and get a custom result that’s easily shared. . . Host a photo or graphic contest on an industry-specific topic within your customer pool. Paid Media. Landing Pages.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Martech

SEPTEMBER 30, 2021

“With our many types of cause areas combined with the different ways consumers can interact with us, there was no way to scale and provide a cohesive customer experience without leveraging technology,” said Jessica Frost, GreaterGood’s Chief Brand Officer. ” Read more here. .” ” Read more here. Personalization accuracy.

Multi-Touch Attribution 83

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 83

Vidyard

JULY 9, 2020

Now, the worst marketing strategy for startups is the opposite: It’s to check boxes and go about setting up profiles and posting before you know why you’re posting. It’s to jump the gun on testing ideas before conducting research and to formulate the brand promise without ever talking to customers. Download Now. The HubSpot Blog.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Now, the worst marketing strategy for startups is the opposite: It’s to check boxes and go about setting up profiles and posting before you know why you’re posting. It’s to jump the gun on testing ideas before conducting research and to formulate the brand promise without ever talking to customers. But there’s a cost.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). We're all customers, right? HubSpot has over 5,000 customers now. There are three parts to this article.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28