Biznology

JANUARY 5, 2015

trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Part of the challenge today for trade show marketers is to cost effectively attract attendees.

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80

KoMarketing Associates

MAY 2, 2017

As mentioned, high-profile influencers like authors and speakers may work through an agent, so make sure you are going to the right person. Personally, I’ve often found that simply using a high-profile author or speaker’s contact form on their website gets my query to the right team member. Live Streaming.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Lead Liaison

DECEMBER 26, 2018

According to Forrester , marketing events such as trade shows and conferences occupy the largest share of B2B marketing budgets at 14%. Insidesales.com co nducted a study that found 35-50% of sales go to the vendor that responds first. Internet at trade shows and conferences can be spotty and expensive.

Enterprise Management 48

Enterprise Management Marketing Management Marketing Automation Services Lead Management 48

Hubspot

JANUARY 26, 2012

Including links to your corporate social media profiles, on the other hand, will help you grow the reach of your organization and gain more followers. Authored by HubSpot's co-founders, the book does a great job at conveying our mission and vision. Conferences & Events. Is there a company trade show coming up soon?

Paid Search Agency 28

Paid Search Agency Email Marketing Top of Funnel Co-Registration 28

Vidyard

JULY 9, 2020

Now, the worst marketing strategy for startups is the opposite: It’s to check boxes and go about setting up profiles and posting before you know why you’re posting. Coupled with highly-targeted relevant content and speakers, we executed our most popular event to date—tripling our standard registrations and achieving a 55% attendance rate.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Now, the worst marketing strategy for startups is the opposite: It’s to check boxes and go about setting up profiles and posting before you know why you’re posting. Coupled with highly-targeted relevant content and speakers, we executed our most popular event to date—tripling our standard registrations and achieving a 55% attendance rate.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65