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The Top 10 WordPress CMS Alternatives

Webbiquity

WordPress has made its name as the go-to content management systems (CMS) for businesses to represent their brand, goods, and services online. However, that doesn’t mean WordPress CMS alternatives aren’t worth evaluating. In fact, you may find that they better support your company’s unique needs than WordPress does.

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Understanding the Cost of Developing a New B2B Website

Hinge Marketing

For professional services and other B2B organizations, it’s essential to have a website that accurately represents both your brand and your capabilities, while also providing a positive user experience. A well-designed website can increase brand credibility, generate leads, and ultimately drive revenue growth.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

Do you know what your customers see and do before they purchase from you? All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. Let’s explore what customer journey mapping is and how it helps your brand. What is customer journey mapping?

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Develop Strategic Marketing Objectives. Develop and Invest in Marketing ROI Metrics. Go Multichannel.

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Top seven chatbot platforms and tools available

ClickZ

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. What do customers expect when communicating with a brand? A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020.

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Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

At this point, there’s no denying that content marketing is being used by most companies. As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. Publishing frequent and helpful content will help you gain (or at least maintain) search visibility, even in a saturated market.

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Measuring What Matters in Your Collaborative Content Approach

ClearVoice

This wisdom holds especially true for us marketers, whose responsibility is to drive growth and attract new customers. But, the real value of collaboration hinges on the tangible results it produces, so having a firm grasp on tracking and monitoring your achievements is crucial. Enter the magic of collaborative content.