Sprout Social

JUNE 27, 2022

Polished video production has its time and place, but research shows that consumers enjoy the quick and scrappy approach just as well. We surveyed over 1,000 US consumers for the 2022 Sprout Social Index ™ and found that more than one-third want to see more authentic, less produced videos from the brands they follow. Our CMO approved.

B2B Marketing 130

B2B Marketing Brand Identity Branding B2B 130

The Marketing Blender

MARCH 15, 2021

The days of organic leads from social pages are mostly gone, outside of viral phenomena. A balance of social media platforms may be a more effective approach, or YouTube for promoting video content. Create how-to videos and step-by-step blog posts that help solve problems. Get what you pay for with Paid Social Campaigns.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Kapost

FEBRUARY 13, 2017

Videos are the most engaging content used in modern campaigns. Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. Consider these facts: 46% of B2B technology buyers have made a purchase after watching a video.

Social Media 78

Social Media ROI Video Marketing Tips 78

Tomorrow People

NOVEMBER 6, 2020

84% of marketers confirm they have ‘improvised to generate new marketing strategies during the pandemic’ The CMO Survey: Special Covid-19 Edition: June 2020. The video opens with “Hello, I’m your house”, followed by a gentle reminder of all the reasons that staying in our very own space for a while might not be such a bad thing after all.

Campaigns 120

Campaigns Work Management Marketing Management Marketing Budget 120

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

Social Media 162

Social Media Media Viral Marketing Skype 162

Oktopost

MAY 20, 2021

For partners, the idea of showing up on the same feed alongside cat photos and viral videos may lack a certain gravitas. How can this gap be bridged, and why is it worth your attention?

Work Management 62

Work Management B2B Thought Leadership Marketing Management Advertising Agencies 62

Martech Advisor

JANUARY 16, 2020

Considering how McDonald’s dropped the CMO title last year in favor of a dedicated SVP marketing technology, we're exploring such moves in martech. We have seen B2B marketers using techniques like viral videos and one-off hit campaigns to garner public recognition. B2B marketers will use technology for measurable impact.

Planning 93

Planning Enterprise Management Paid Search Agency CMO 93

Marketing Insider Group

APRIL 2, 2014

Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. I like Slideshare because it is a completely different kind of content from blogs, tweets and videos. The Big 4: Twitter, Facebook, LinkedIn and YouTube.

Social Networks 100

Social Networks Business Youtube Viral Marketing 100

Adobe Experience Cloud Blog

DECEMBER 17, 2019

However, Adobe’s CMO article, “ 5 Adtech Predictions For 2020 ” points out that in our excitement about this new agility, we may have inadvertently pushed creativity out of the room. One of the top examples of 2019 was a YouTube video of famous, Argentine football player Lionel Andrés Messi attempting the trending bottle flip challenge.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Sprout Social

MAY 18, 2020

Speakers throughout the day, including Sprout’s CMO, Jamie Gilpin , and BCW’s SVP of Digital Innovation, Matt Kelly , agree that success comes from finding creative ways to differentiate your brand from the rest. Tap the authenticity of live video. The demand for video has skyrocketed. SproutSessions [link]. SproutSessions #SMM.

Social Marketing 94

Social Marketing Work Management Marketing Management Planning 94

Biznology

MAY 20, 2015

Former CMO of Coca-Cola Joe Tripoldi talked about his big bet to gain competitive advantage by investing in creating and nurturing networks and connections between employees, suppliers, partners, and influencers, advocates, and customers.

Advertising Agencies 80

Advertising Agencies Viral Marketing CMO Analytics 80

Sprout Social

JANUARY 24, 2022

The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. It took me three hours to create a 7-min long video on Canva! The future CMO/CCOs. Content creation (video, photography, basic graphic design). — Matthew Kobach (@mkobach) August 5, 2019.

Social Media 98

Social Media Work Management Marketing Management Tips 98

Moz

JUNE 23, 2020

Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. Andy Crestodina, Co-founder and CMO, Orbit Media. So what is thought leadership? What isn’t it?

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. Andy Crestodina, Co-founder and CMO, Orbit Media. So what is thought leadership? What isn’t it?

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

ANNUITAS

MAY 3, 2016

The opening #MME16 keynote, “The Global Corner Store: Customer Experience Comes Full Circle” focused on lessons learned from CMOs from major brands like Sears, Western Union, and Clorox. Eric Reynolds , CMO of Clorox made a very strong statement, “We wondered, could we fundamentally re-imagine how we do this?

Personalization 100

Personalization Digital Transformation Enterprise Management Work Management 100

Marketing Insider Group

JUNE 5, 2012

According to a CMO Council study of more than 200 marketing executives, covered by MediaWeek , marketers are being left behind by the digital age. Imagine you have a content creation engine inside your company that produces videos that routinely go viral. Imagine your site is completely mobile friendly.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Web 2.0 100

6sense

NOVEMBER 9, 2021

If you want to know what CMOs think of events, what they need, what they won’t stand for anymore – highlights from last Friday’s CMO Coffee Talk discussion follow: Selling sponsorships will require a lot more value to the buyers to justify investment… and CFO scrutiny will be bigger factors with approvals.

Guerilla Marketing 48

Guerilla Marketing Lead Ranking Marketing & Strategy Vendors 48

Heinz Marketing

MARCH 1, 2021

This week’s show is called “ Business Activity vs Lead Generation – Where True Demand Comes From ” with Justin Shriber , CMO at people.ai. We are now taking this live audio and video. Matt: It becomes a viral moment, right? Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music.

Trigger Marketing 124

Trigger Marketing Intent Signal B2B Sales CMO 124

Vidyard

JANUARY 7, 2015

It turns out, 60% of B2B marketers rate videos as the most effective content marketing tactic. 11am – Strategy meeting Time to sit down with your CMO and talk shop. 3:15pm – 5pm – More writing Your CMO wants to make video the top priority this week, so you’re on deck to write a script.

Top of Funnel 50

Top of Funnel Work Management Content Marketing Advertising Agencies 50

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. Best off Brickfish is an all in one platform to do this.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Vidyard

APRIL 17, 2015

During a breakout session on Tuesday, Taulia CMO Joe Hyland showed marketers how they use humour in their video content to tell engaging stories in an otherwise unsexy industry, and have driven huge results from their video campaigns. I was just making content that met what people needed.”

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us! Results : 500,000 viral updates on company products.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Sprout Social

AUGUST 1, 2019

Video performance. Viral impressions: The number of times any organic content associated with your Page was shared by third parties, and subsequently generated impressions of your Page. Facebook Video Performance. What this section shows you: How well your video content performs on Facebook. Do you share more videos?

Facebook 74

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 74

The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend!

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

MARCH 24, 2011

In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

SnapApp

AUGUST 22, 2017

Marketers like Joe Cordo, current CMO of WegoWise , remembers how other forms of print media during the 90s were hugely important to the success (or failure) of marketing teams. . They’ll be taking you on an adventure in computing that takes place in the office of Microsoft Chairman Bill Gates,” the video narrator says.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Ardath Albee Recommends.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

NOVEMBER 12, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Keeping a Closer Eye on Content ROI – CMO Council. How to put the "Viral" in B2B Marketing Viral Campaigns? Ardath Albee Recommends. Maria Pergolino. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

MAY 27, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. If a picture’s worth 1,000 words, a video’s worth 10,000 – You write for a great blog, right? Embedding videos, Podcasts and even the design of your blog are great methods of staying simple while relaying information.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Allocadia

APRIL 23, 2019

For CMOs and marketing leaders, it takes more than just an ad gone viral, the ‘event of the year,’ or that brilliant competitive campaign to delight the C-Suite. To win them over, you need to provide the different members with unique information specific to their role.

Planning 52

Planning Paid Search Agency Viral Marketing Webinar Metrics 52

Ambal's Amusings

JULY 22, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Keeping a Closer Eye on Content ROI – CMO Council. How to put the "Viral" in B2B Marketing Viral Campaigns? Ardath Albee Recommends. Maria Pergolino. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

NuSpark Consulting

AUGUST 9, 2012

Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . Viral reach- The number of times your messages are seen due to user interaction (likes, shares, comments). . Video Views. . Clicks- On your posts (such as links, videos, photos).

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Adobe Experience Cloud Blog

JUNE 30, 2015

We all know how social looks on the outside—hashtags, sponsored Facebook ads, viral videos, and selfies on selfies. So if you really like that cat video, go ahead and share it! As Marketo’s CMO likes to say—“Social should be an ingredient in the cake, not the icing on the cake”. 5:30AM: BUZZZZ! Don’t be mean”.

Social Media 48

Social Media Work Management Media Thought Leadership 48

NuSpark Consulting

AUGUST 9, 2012

Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . Viral reach- The number of times your messages are seen due to user interaction (likes, shares, comments). . Video Views. . Clicks- On your posts (such as links, videos, photos).

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Hubspot

APRIL 9, 2016

Unruly, which ranks the most viral ads each year, found that the most-shared ads of 2015 relied heavily on emotional content , specifically friendship, inspiration, warmth, and happiness. The video features a young boy who talks about all the things he’ll never do, and ends with the line "I couldn't grow up because I died from an accident."

Advertising Agencies 28

Advertising Agencies Buy Advertisements Advertising 28

Heinz Marketing

NOVEMBER 26, 2019

Video has exploded in the B2B landscape over the past few years, becoming a staple in today’s modern marketing and sales toolkit. However, there are some common misconceptions and video marketing myths that keep businesses from reaching their full video potential. Video is here to stay. But, in reality, videos are much.

Top of Funnel 88

Top of Funnel Video Marketing B2B Marketing Marketing Budget 88

Ambal's Amusings

APRIL 29, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Video clips. Keeping a Closer Eye on Content ROI – CMO Council. How to put the "Viral" in B2B Marketing Viral Campaigns? Ardath Albee Recommends. Patsi Krakoff. Blog Writing on the Web Twitter patsiblogsquad.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100