Content Standard

NOVEMBER 30, 2021

To find out, you must audit your digital customer journey and the content that supports it, from blog posts and white papers to product and customer service pages. Adapt Your Resource Model Ask yourself if your org chart is prepared to support a major ramp up in content creation. What is sustainable?

Top of Funnel 131

Top of Funnel Enterprise Management Paid Search Agency Digital Marketing Funnels 131

Allocadia

APRIL 5, 2019

As the right arm of the CMO, MOps keeps the entire marketing team focused on its goals, aligned with Sales and Finance, and optimally resourced to execute on its plans. In this white paper, we team up with the smart folks at Workfront to explore MOps’ five core responsibilities, and the four systems that help the team execute.

Planning 52

Planning CMO Paper Marketing 52

ViewPoint

JUNE 6, 2013

CMO Council study: Content has significant impact on buying process. The most sought after content are research reports, white papers, case studies and product reviews. Do you have a resource from your sphere to share? Via iMedia Connection. Via BtoBMagazine. Only 16 Percent of B2B Consumers Prefer Live Webinars.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. Empower your employees, especially those who directly touch customers like sales development reps , with the resources, training, and tools to help them. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems.

Paid Search Agency 173

Paid Search Agency B2B Sales Marketing & Strategy CMO 173

LeanData

JUNE 1, 2015

My first month as a CMO has been a whirlwind. Even though I feel like I’ve only been in the office for a week or two, I’ve just completed my first 30 days as CMO of LeanData. There’s no point in pouring more resources into a bucket with a hole only to watch them stream onto the ground. Here’s what I’ve done and learned.

CMO 40

CMO Trade Show Budget Programs Work Management 40

LeanData

JUNE 1, 2015

My first month as a CMO has been a whirlwind. Even though I feel like I’ve only been in the office for a week or two, I’ve just completed my first 30 days as CMO of LeanData. There’s no point in pouring more resources into a bucket with a hole only to watch them stream onto the ground. Here’s what I’ve done and learned.

CMO 40

CMO Trade Show Budget Programs Work Management 40

LeanData

JUNE 1, 2015

My first month as a CMO has been a whirlwind. Even though I feel like I’ve only been in the office for a week or two, I’ve just completed my first 30 days as CMO of LeanData. There’s no point in pouring more resources into a bucket with a hole only to watch them stream onto the ground. Here’s what I’ve done and learned.

CMO 40

CMO Trade Show Budget Programs Work Management 40

LeanData

JUNE 1, 2015

My first month as a CMO has been a whirlwind. Even though I feel like I’ve only been in the office for a week or two, I’ve just completed my first 30 days as CMO of LeanData. There’s no point in pouring more resources into a bucket with a hole only to watch them stream onto the ground. Here’s what I’ve done and learned.

CMO 40

CMO Trade Show Budget Programs Work Management 40

Sales Engine

FEBRUARY 25, 2016

Do you have the resources in place to feed the machine? As Sanjay Dholakia, CMO at Marketo, says in that same webinar, marketing is "business to human" at the end of the day, and it's vital to keep in mind that people are people, "human beings whether they're buying pants, a car or software for their business."

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform. Joe Pulizzi Joe is the founder of Content Marketing Institute, a leading content marketing resource.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Porch Group Media

OCTOBER 13, 2020

– CMO by Adobe 42% of consumers are annoyed when content isn’t personalized. – CMO by Adobe More than 50% of consumers are willing to share information on products they like in order to get personalized discounts. – Accenture. The post Consumer Preferences for Personalization first appeared on V12.

Personalization 64

Personalization Banner Ads Touchpoints CMO 64

ANNUITAS

SEPTEMBER 18, 2014

How do I find the resources to create all of the content that I need? As a matter of fact, finding personnel in which both of these skillsets reside is practically impossible – just ask any CMO. How do I get the budget I need to create content? How do I decide what to focus on? How do I know how much to create?

Content Marketing 100

Content Marketing Planning Content Demand Generation 100

Sales Engine

FEBRUARY 25, 2016

Do you have the resources in place to feed the machine? As Sanjay Dholakia, CMO at Marketo, says in that same webinar, marketing is "business to human" at the end of the day, and it's vital to keep in mind that people are people, "human beings whether they're buying pants, a car or software for their business."

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

The Marketing Blender

FEBRUARY 13, 2024

Improved efficiency across operations allows streamlining of processes and effective resource allocation. Educational Content: Utilizing blog posts, white papers, and webinars to educate customers and generate interest. Outcomes from a Marketing Plan Template Implementing this plan anticipates several positive outcomes.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Porch Group Media

MARCH 9, 2021

For just over half of brands (52%), the CMO is primarily responsible for driving customer experience. Download our Success Kit to Skyrocket Your Customer Experiences and gain access to some of our most informative resources on customer experience marketing trends, strategies and tactics. Delivering on the Customer Experience.

Marketing Automation Services 64

Marketing Automation Services Digital Transformation Marketing Management Case Studies 64

Porch Group Media

APRIL 6, 2021

– CMO by Adobe 42% of consumers are annoyed when content isn’t personalized. – CMO by Adobe More than 50% of consumers are willing to share information on products they like in order to get personalized discounts. – Accenture. The post Consumers Are Looking For Personalized Experiences – Is Your Brand Delivering?

Personalization 59

Personalization Brand Identity Branding Paid Search Agency 59

Porch Group Media

MARCH 16, 2021

A Gartner CMO study found that 68% of CMOs intend to increase spending on martech, and digital initiatives are expected to account for 80% of multi-channel budgets. The most convenient way to research, this success kit contains topic focused blogs, webinars, white papers, case studies and more – all with one download.

Statistics 59

Statistics Ideal Customer Profiles Marketing Automation Services Multi-Channel 59

KoMarketing Associates

APRIL 25, 2013

If you are creating amazing content online that is getting shared (white paper downloads, PDF guides, webinars and videos), then you are off to a great start. Could you point us to a few key resources Marketo has to offer for further learning? Does marketing automation tie into B2B social media strategy? Social media.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Strategic-IC

JULY 3, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. So, Alex, at Reachdesk, once you have that visualised, what's next for you? And this is where the fun starts.

Account Based Marketing 118

Account Based Marketing Ideal Customer Profiles ABM Demand Generation 118

Contently

SEPTEMBER 10, 2020

It seems this year every CMO is talking about the importance of empathy, authenticity, transparency, that sense of brand purpose in their marketing. And we’re certainly going to leverage the great writing resources that we have at Contently to help us with that. But sometimes it feels a little bit hollow.

Work Management 177

Work Management Marketing Management Brand Identity Branding 177

Convince & Convert

FEBRUARY 25, 2016

Jeffrey is the CMO at Yext while Raj is a publisher at Yext’s media outlet, GeoMarketing.com. The importance of a passionate CMO. So it’s not just a one-time white paper, or just a native ad, or an occasional post. Resources: GeoMarketing.com. How to align two separate teams to achieve the same vision.

Business 93

Business CMO API Custom Publishing 93

Customer Experience Matrix

DECEMBER 13, 2014

This ensures resources are spent effectively and you have enough volume to measure results meaningfully. Part of the presentation was a set of examples presented by BlueConic CMO Dan Gilmartin. By all means, download the Webinar and white paper , which contain plenty of insights beyond those I''ve just described.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Multi-Channel Work Management 120

Markempa

AUGUST 12, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. Empower your employees, especially those who directly touch customers like sales development reps , with the resources, training, and tools to help them. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Promote white papers / eBooks / reports for lead generation. Got some great support resources online? Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

ViewPoint

JUNE 28, 2012

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. Advice to CMO for 2012: Focus on Sales Enablement Efficiencies. Rich on Twitter: @richvancil.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

Allocadia

JUNE 13, 2019

Today’s strategic CFO wants to be seen as more than the office of “no” when engaging the CMO. The CEO, CFO, and CMO should start by setting the overall level of Marketing spend based on historic spend or industry benchmarks. Learn more about Financial Planning and Forecasting Best Practices by reading our white paper.

Enterprise Management 40

Enterprise Management Allocation Marketing Budget Creation Budget Programs 40

Allocadia

APRIL 16, 2019

Check out our white paper: Marketing Operations Tech Stack Essentials – Five Growth Agents for Better Marketing Performance and Productivity. A work management system is critical for managing your human and digital resources efficiently. We recently teamed up with the folks at Workfront to help you get there.

Planning 40

Planning Work Management Marketing Management Paid Search Agency 40

Leadspace

JUNE 26, 2017

A persona model, by contrast, measures the resemblance or “fit” to a defined persona (for example, “demand gen marketer”, “CMO”, “CFO”, “sales ops”, etc). Recommended action: Invest resources in reaching out to John since his company is worth it.

Lead Ranking 67

Lead Ranking Lead Scoring Work Management Marketing Management 67

The ABM Agency

APRIL 10, 2023

As a director of marketing or CMO at a large or enterprise B2B SaaS organization, understanding and implementing ABM is essential for staying ahead in today’s competitive landscape. Create comparison guides, case studies, and white papers that showcase how your product or service stands out from competitors.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. ” Andy Crestodina , co-founder, CMO, Orbit Media. Create and atomize a white paper.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Tom Pick's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

Convince & Convert

MAY 20, 2014

In articles and white papers, for example, you may want to begin with a bulleted summary to immediately catch their attention with relevant ideas and figures; this way, if they only have time to skim, they know what interesting points to look for. Top level execs love to share content that impresses them. Mine social media for topics.

Peer-to-peer 147

Peer-to-peer Ad Building Content Lead Scoring 147

The ABM Agency

JANUARY 15, 2021

For other marketing departments, the belt is tightened; the budget has to be tweaked, poked, and prodded to make it work with the available resources while simultaneously getting the job done. Identifying your strategy, and what kind of resources it will require, is the first step in determining where and how many dollars will be spent. .

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! So the question quickly becomes how can you take those same writing resources and turn them into a content creation engine. And I couldn’t help but agree.

Ad Building 100

Ad Building Brand Identity Branding Digg 100

LeanData

DECEMBER 1, 2015

There’s a lot more pressure on the CMO to prove that he or she deserves as much importance as the sales director in the eyes of the CEO,” Chen said. We hear from CMOs all the time who are voicing these concerns.”. That’s because CMOs would be under even more scrutiny to prove their worth during more challenging economic times. “I

Marketing Budget 73

Marketing Budget InsideView Budget Programs Paid Search Agency 73

Ambal's Amusings

MAY 27, 2010

The better you are at defining which information serves to build pipeline momentum by making your company a trusted resource for relevant information, the more efficient your content development efforts can become. Feature the white paper on your website and as an email offer. Recommended Resources from B2B Marketing Experts.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

KoMarketing Associates

MARCH 7, 2013

BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine. “Savvy marketers sharing insights, tips, resources, and war stories.” Write case studies, eBooks, white papers, etc. ” Follow Tom at https://twitter.com/TomPick.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120