Markempa

AUGUST 12, 2021

The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. I recently met with a group of sales and marketing influencers and we discussed trends and our projects. revenue, leads, opportunities, etc.).

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

The ABM Agency

APRIL 10, 2023

As a director of marketing or CMO at a large or enterprise B2B SaaS organization, understanding and implementing ABM is essential for staying ahead in today’s competitive landscape.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Content Standard

NOVEMBER 30, 2021

Not only do brands need content to support more activity across existing digital channels, they also need net-new content to “digitize” areas of the sales funnel that were largely human-supported before, such as sales consulting, product selection, troubleshooting, etc. What is sustainable? What is sustainable?

Top of Funnel 130

Top of Funnel Enterprise Management Paid Search Agency Digital Marketing Funnels 130

KoMarketing Associates

APRIL 25, 2013

Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Marketo is considered a leader in the lead management / marketing automation industry.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

6sense

DECEMBER 8, 2021

Another person feels we should do more industry white papers, while somebody else is adamant that we just have to be at an upcoming conference. I have found two key questions that keep me on track and help me decide if an idea, event, white paper, etc. There are times when it feels like everyone is “on the marketing team.”

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing AI Lead Scoring Lead Ranking 62

The ABM Agency

JANUARY 15, 2021

Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. Account-Based Marketing and Demand Generation are both content-heavy but highly potent tactics going into 2021. Content Creation: 30%.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

ViewPoint

JUNE 6, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. CMO Council study: Content has significant impact on buying process. The most sought after content are research reports, white papers, case studies and product reviews. Do you have a resource from your sphere to share?

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Sales Engine

FEBRUARY 25, 2016

Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before. Do you have the resources in place to feed the machine? You can completely build your own experience from the moment you step inside—there’s no set path to follow.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Allocadia

APRIL 5, 2019

As the right arm of the CMO, MOps keeps the entire marketing team focused on its goals, aligned with Sales and Finance, and optimally resourced to execute on its plans. To do its job, MOps needs the right mix of tools and processes. Marketing Operations (MOps) has a lot on its plate.

Planning 52

Planning CMO Paper Marketing 52

ViewPoint

JUNE 28, 2012

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. The New Buyer Requires Rebalancing Marketing-to-Sales Budget Ratios.

Marketing Automation Services 120

Marketing Automation Services Planning CMO Allocation 120

Sales Engine

FEBRUARY 25, 2016

Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before. Do you have the resources in place to feed the machine? You can completely build your own experience from the moment you step inside—there’s no set path to follow.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Contently

SEPTEMBER 10, 2020

Less than four years ago, he was leading the account management team at LiveIntent. One thing that’s important to note, especially as a B2B marketer, is that some of these tactics are good externally and internally. Internally, our number one customer is our sales team and the account management team.

Work Management 177

Work Management Marketing Management Branding Brand Identity 177

Strategic-IC

JULY 3, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. They have a relatively small Sales and Marketing team and they have, let's say, you know, less than about 100 employees.

Account Based Marketing 118

Account Based Marketing Ideal Customer Profiles ABM Demand Generation 118

Ambal's Amusings

NOVEMBER 12, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

LeanData

JUNE 1, 2015

My first month as a CMO has been a whirlwind. Even though I feel like I’ve only been in the office for a week or two, I’ve just completed my first 30 days as CMO of LeanData. When you’re hired to manage an existing team the first thing to do is understand who they are as people. Here’s what I’ve done and learned.

CMO 40

CMO Trade Show Budget Programs Work Management 40

Leadspace

JUNE 26, 2017

In the age of big data , B2B marketing and sales need a clear, effective way to make sense of the enormous volumes of data in their Marketing Automation and CRM platforms. That can be lead-to-SQL, account to closed-won, or any other action in the funnel. Predictive Scoring.

Lead Ranking 67

Lead Ranking Lead Scoring Work Management Marketing Management 67

Heinz Marketing

MAY 11, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Kevin Marasco is the CMO at Zenefits. ” This and a lot more!

Top of Funnel 83

Top of Funnel Lead Ranking Marketing Qualified Leads Work Management 83

Allocadia

APRIL 16, 2019

Check out our white paper: Marketing Operations Tech Stack Essentials – Five Growth Agents for Better Marketing Performance and Productivity. Work Management – organize the people and the assets that drive your programs. A work management system is critical for managing your human and digital resources efficiently.

Planning 40

Planning Work Management Marketing Management Paid Search Agency 40

KoMarketing Associates

DECEMBER 8, 2015

Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. For the proposing new tactics and ideas, it is critical to have resources on hand in the investigative process and to provide support in development.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Ambal's Amusings

MAY 27, 2010

" Match Content to the Buying Process " Ardath Albee's Bio. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping!

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

JULY 22, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Tom Pick's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

KoMarketing Associates

MARCH 7, 2013

Equally important is the ability to analyze successful Twitter users and learn from their process, particularly when it pertains to social media. Stacey Acevero (@sacevero) : “Social Media Manager, @Vocus @PRWeb. Managing Editor for @Biz_Innovations. SM/PR/Marketing/SEO/Brand ninja. Video Gamer. Car freak.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Heinz Marketing

FEBRUARY 19, 2018

If you missed us live on Sales Pipeline Radio (Thursdays at 11:30 am PST) you missed a past-paced conversation full of actionable advice, best practices and more for B2B sales & marketing pros. We cover a broad range of topics, with a focus on sales development and inside sales priorities. Paul Roberts: Absolutely.

Top of Funnel 52

Top of Funnel Banner Ads Paid Search Agency Banners 52

Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Blog posts.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Promote white papers / eBooks / reports for lead generation. Got some great support resources online? Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Ambal's Amusings

FEBRUARY 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Convince & Convert

MAY 20, 2014

They can’t afford to waste time on “light” or sales-y content. To that end, content should emphasize strategy over tactics. If you find yourself struggling to come up with topics to appeal to your executive audience, try mining social media resources. They know what they want. Mine social media for topics.

Peer-to-peer 147

Peer-to-peer Ad Building Content Lead Scoring 147

Marketing Insider Group

JANUARY 24, 2013

I hope you find this to be a valuable resource for your B2B Marketing efforts. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. BtoBmagazine – BtoB Online – The resource for # marketing strategists. (And I quickly found that no list is perfect.).

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

ClearVoice

APRIL 23, 2020

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. And their key resource? White Papers. How can writing about people enhance your content? Blog posts.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. ” Andy Crestodina , co-founder, CMO, Orbit Media. This program would pay for itself!”

Marketing Budget Creation 102

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 102

Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Recommended Resources from B2B Marketing Experts. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. Tune and refine the buying process.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

JANUARY 21, 2010

What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline. We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? How do marketers overcome this roadblock?

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Strategic-IC

JULY 3, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. They have a relatively small Sales and Marketing team and they have, let's say, you know, less than about 100 employees.

Account Based Marketing 48

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 48

Ambal's Amusings

DECEMBER 17, 2009

Recommended Resources from B2B Marketing Experts. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. Mapping Content to the Buying Process - Slidecast. Sales Lead Expert’s Learning Center. Read on to get their insights. MarketingSherpa.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Walker Sands

APRIL 1, 2020

On April 2, we hosted an online “CMO Connect” event with 60+ marketers to discuss the changes to messaging and channels that’s needed to adjust to these newfound challenges. Enterprise-wide P&L role : In addition to combining the other two roles, it includes responsibility for innovation, sales, distribution and pricing.

Advertising Channels 52

Advertising Channels Enterprise Management B2B Marketing Work Management 52