CMO Influence Rises But Most Are Still Not Social Media Ready
B2B Marketing Traction
APRIL 30, 2014
According to IBM’s new Global C-Suite Study , CMOs are now second to CFOs in terms of influence, but most are still not ready to fully take advantage of the benefits of social media adoption and digital marketing. CMOs need to focus on relationships, not just sales. The CMO reach must go through the entire supply chain.
Let's personalize your content