Webbiquity

JANUARY 19, 2016

Image credit: The CMO Survey. Top executives: social media marketing is for thee, but not for me. All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. But social media marketing spending will rise anyway.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Envy

JANUARY 28, 2018

The time is rife for B2B marketers think seriously about video content as part of their social marketing and here is why. 73% of B2B marketers say video positively impacts ROI. YouTube is rated the fourth most effective B2B channel marketers use behind Email, LinkedIn and Print. The secret to success?

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Contently

MAY 3, 2017

The dramatic pivot into the affordable market raises questions as other competitor’s race to claim their slice of the electric vehicle pie: How will Tesla compete with other affordable manufacturers? And what will its marketing strategy look like now that it is no longer strictly a luxury brand? From luxury to mass market.

Media 143

Media Ad brokers Lead Ranking Marketing Budget 143

Content Standard

SEPTEMBER 10, 2016

Having a social media marketing strategy still wasn’t mainstream, and people were largely unaware of the role that these technologies would come to play in their daily lives. The tech, trends, and behaviors surrounding social media are constantly evolving, leaving marketers to play catch-up. Social Is Service.

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. That includes developing a content strategy.

Paid Content 155

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 155

Convince & Convert

OCTOBER 12, 2010

And the only brands that can accept that are likely to be big ones with multi-platform marketing budgets. With mid-level brands the debate becomes more acute because the marketing budget is more thinly spread. In other words conventional marketing and social media marketing are symbiotic.

Social Media 125

Social Media ROI Media Marketing Budget 125

Content Standard

DECEMBER 8, 2016

According to a report from Magisto , Millennials at small- to medium-sized businesses are far outpacing their baby boomer counterparts when it comes to embracing digital content strategy. Millennials in the workplace spend 58 percent of their marketing budgets on digital media, Magisto found, whereas baby boomers spend only 14 percent.

Planning 40

Planning Allocation Marketing Budget Creation Emarketing 40

Zoominfo

JULY 14, 2023

As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. Here’s how to make sure your B2B marketing strategy gets results. What is B2B Marketing? How Does a B2B Marketing Strategy Differ from a B2C Marketing Strategy?

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Hubspot

FEBRUARY 18, 2013

If you're a CMO, you may have heard the term "native advertising" bandied about recently. While there are many varied definitions of the term, it can best be described as a form of advertising that consists of relevant, valuable content that's part of a media outlet's editorial offering. In plain English, that means paid editorial.

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

Hubspot

APRIL 2, 2015

There are many ways CMOs can improve their relationship with their CFOs, and the best way to get started is to figure out how your CFO thinks. What do they really think about marketing? What’s the best way to get buy-in on a new marketing program? How do they decide how much budget marketing gets?

Inbound Marketing 28

Inbound Marketing Hubspot Planning PPC 28

Online Marketing Institute

SEPTEMBER 9, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? -The Do you have valuable information to share?

Marketing Budget 52

Marketing Budget Work Management Ad Frequency Webinar Metrics 52

ClearVoice

APRIL 18, 2019

So, why are CMOs on the struggle bus with their video marketing approach? Because their video content strategy is all wrong. Or much worse, the strategy is completely MIA. Why use video marketing? Here are several tantalizing reasons you should use video marketing: Create a memorable brand experience to stand out.

Marketing Budget 82

Marketing Budget Video Marketing Marketing & Strategy Landing Pages 82

Hubspot

NOVEMBER 16, 2012

Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. "Ch-ch-ch-ch-changes."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Marketing Insider Group

DECEMBER 2, 2014

One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. An e-book is not content marketing. A landing page with content on it is not content marketing.

Enterprise Management 100

Enterprise Management Work Management Top of Funnel Marketing Management 100

Hubspot

JULY 2, 2020

One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's. Here, we're going to dive into what a marketing mix is and how to develop a successful marketing mix strategy for your own company.

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

Content Standard

NOVEMBER 24, 2017

Between wrapping up end-of-year campaigns and aiming to finish 2017 on a high note, it’s tempting to live in the moment and procrastinate on your 2018 strategy development. But the foundation for next year’s success is being laid right now, as marketing leaders examine how they can push their current strategies to the next level.

Budget Programs 139

Budget Programs Allocation Trends Planning 139

Webbiquity

FEBRUARY 10, 2015

Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources. 54% of B2B marketers said they have generated leads from social media. ( 58% of marketers indicate that their social media efforts have generated leads. 8 Content Marketing Statistics.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Content Standard

AUGUST 29, 2016

Live video is the perfect solution to transform your company into a news outlet. We know video marketing in general is highly effective in engaging and converting customers. YouTube Live , Facebook Live , Tumblr , and of course, Snapchat, are all making live video part of their core offerings. Live Stream Video.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

Webbiquity

MARCH 8, 2011

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. B2B Marketing Tips, Insights and Resources. 101 B2B Marketing Cliches. The Business of B2B Social Media by Brian Solis.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

KEO Marketing

JULY 5, 2017

Successful brands are increasingly harnessing the power of digital marketing to reach their customers and increase their sales. The Gartner CMO Spend Survey 2016-2017 of 300 marketing professionals notes that marketing budgets made up 12% of company revenue. Emphasizing Digital Marketing In Your Strategy.

Trends 48

Trends Allocation Planning Marketing Budget 48

Choozle

APRIL 30, 2024

According to Gartner’s 2023 CMO Spend and Strategy Survey , 25.6% of marketing budgets are now dedicated to paid media, underscoring its critical role in marketing strategies. When you search for something, like “best pizza near me,” those businesses have paid to appear there.

Paid Content 52

Paid Content Multi-Touch Attribution Paid Search Agency Marketing Budget 52

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. The YouTube Approach to Lead Nurturing (blog post). white paper).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out. What are your short- and long-term goals?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out. What are your short- and long-term goals?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

SnapApp

DECEMBER 5, 2016

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017.

Paid Content 48

Paid Content Stats Marketing Budget Marketing & Strategy 48

Metadata

FEBRUARY 22, 2021

This is the fourth category I’ve created in my software career. I’m kind of a hybrid Product Manager, Product Marketing geek. I’ve spent my life building software for big companies. He joined HP Software and became my boss and he’s why we’re talking. Anthony was our first CMO.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

The Marketing Blender

MAY 2, 2022

Our Services. . How to Do B2B Social Media Marketing the Right Way. Wondering how to do B2B social media marketing ? In this article, we’ll discuss how to use social media for B2B marketing, including various B2B social media tactics and how to create a B2B social media marketing strategy. See Our Work. .

Social Media 122

Social Media Advertising Agencies B2B Marketing Social Marketing 122

Hubspot

FEBRUARY 3, 2013

For inbound marketers, this means watching loads of 30-second commercials and wondering if all the advertisers' money was well spent. Needless to say, this week's round-up is focused on Super Bowl-themed marketing. Super Bowl Social Media Marketing: A Detailed History, From Social Media Today. Ready to get started?

Paid Search Agency 28

Paid Search Agency Advertising Agencies Mobile Advertising Inbound Marketing 28

Full Circle Insights

NOVEMBER 25, 2020

Mobile Marketing Changed Buyer’s Journey. Speaking of mobile, it’s hard to deny the impact of mobile usage on not just marketing but every aspect of consumer behavior, according to Matt Reid, CMO of EZ Texting. Video streaming also is advantageous to marketers as it is free and easy to create.”.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Hubspot

OCTOBER 9, 2019

Inbound marketing focuses on attracting the right people to your company. One of the best ways to do this is by creating content through blogging. You can learn more about how to implement a blogging strategy here. Your strategy will most likely include a combination of different types of advertising. Content creation.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Single Grain

AUGUST 18, 2023

Not only will you get a better idea of what they’re capable of, but you’ll better understand the impact of specific strategies and campaigns that the digital marketers used, too. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Hubspot

JULY 21, 2015

When tax season rolls around and people are Googling answers to their tax preparation questions, they stumble upon your blog posts, and realize you offer tax preparation services. Scenario 2: You're Director of Marketing for an agency that specializes in design solutions for small businesses. Optimize that content for SEO.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). The best SEO strategy is to help Google make humans happy. Your industry isn't boring, your marketing is boring.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28