Oktopost

OCTOBER 7, 2021

Julie Preiss, CMO of Appgate takes the hot seat. Watch the recording: Want to hear more from renowned marketing leaders? Julie has nearly a decade of cybersecurity marketing expertise. Julie has nearly a decade of cybersecurity marketing expertise. Catch all episodes here. Meet Julie Preiss. Episode Summary.

Buyer Intent 62

Buyer Intent CMO Intent B2B Thought Leadership 62

Top Rank Marketing

OCTOBER 17, 2023

During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers. This new study highlighted the challenges marketers face with webinars as well as their potential.

Webinar Metrics 115

Webinar Metrics Forrester Top of Funnel Research 115

ANNUITAS

MARCH 4, 2020

The Growth Marketing movement (aka growth hacking ) – now nearly ten years old – has had a significant and positive impact on the efficacy of demand marketing. Yet ‘first generation’ Growth Marketing has hit a wall. Yet ‘first generation’ Growth Marketing has hit a wall. It’s time for Next Generation Growth Marketing.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

B2BMarketing.net

MAY 20, 2024

In this week’s episode, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with Paul Collier, Fractional CMO, Funnel Fuel, to talk about the recent news and how digital programmatic advertising space will be impacted. We invite you to participate in our survey around seizing opportunities in a cookieless world.

Funnel Advertising 52

Funnel Advertising Digital Marketing Funnels Marketing Analytics Tools Amazon 52

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. But where should you begin with digital marketing? What Is B2B Digital Marketing? B2B Vs. B2C Digital Marketing: How Do They Differ?

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Martech

MAY 5, 2023

Marketers know this as “the sales funnel”. The advent of AI and the avalanche of data has distorted the shape of the funnel. If it is not shaped like a funnel any more, then what is it? Think about a spider web Ryan Brock, chief solution officer at marketing strategy platform DemandJump, no longer sees a funnel.

Top of Funnel 108

Top of Funnel Marketing AI Digital Marketing Funnels Buyer Intent 108

Martech Advisor

NOVEMBER 29, 2019

CEOs need to work synergistically to help CMOs succeed in 2020. This is imperative, so marketing drives business growth and delivers a great customer experience. Expectations from CMOs have also changed as the entire landscape of marketing has changed dramatically, with data and technology playing a major role.

CMO 66

CMO Full Circle Insights Marketing Budget Creation Digital Marketing Funnels 66

ClearVoice

NOVEMBER 18, 2019

The majority of in-house marketing teams today consist of several different roles. Of course, depending on the nature of your business, your own marketing team might look a little different. As a result, more and more marketers are filling data scientist roles in their organizations. marketing Click To Tweet.

Impressions 74

Impressions CMO Marketing Analytics Tools Lead Ranking 74

Pearl Digital Marketing

SEPTEMBER 13, 2019

For example, fractional CMOs or outsourced marketing executives. These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs). What is a fractional CMO? What does a fractional CMO do?

CMO 75

CMO Enterprise Management Work Management Marketing Management 75

Martech

OCTOBER 4, 2023

First, “After the pandemic, they had to change a lot of flight routes because of border rules,” said Anjlee Majmudar, VP of programmatic, for the airline’s digital marketing partner Brainlabs North America. Icelandair had two problems. As a result “they had difficulty making sure that all of the seats were filled.

Marketing AI 113

Marketing AI Advertising Agencies Funnel Advertising Intent Signal 113

Tony Zambito

MAY 19, 2021

Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers. One significant outcome of the COVID-19 pandemic is the increasing desire on the part of buyers for digital buying experiences. Buyers have adapted fairly well to the idea of digital-first and remote buying.

Differentiation 244

Differentiation Top of Funnel Buy Buyer Personas 244

Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. What is marketing mix modeling? or “How will a 10% change to upper-funnel media impact bookings?”

Marketing Mix 106

Marketing Mix Marketing Attribution Lead Ranking Planning 106

Contently

SEPTEMBER 11, 2017

A common mantra at Content Marketing World, the aggressively orange extravaganza held in Cleveland every September, is that marketers need to think more like journalists. But for the past year, I’ve been a journalist trying to think more like a marketer. I’ve spent the past year trying to up my marketing fluency.

Top of Funnel 164

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 164

ViewPoint

OCTOBER 10, 2011

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. Who is teaching the CMO how to sell?

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

Martech

MAY 13, 2024

Quantcast is a global digital advertising, audience insights and measurement platform. based CMO Amit Kotecha in their New York office for a conversation about recent developments, including the latest delay in cookie deprecation and the new report from the U.K.’s ’s Competition and Markets Authority.

Advertising Agencies 102

Advertising Agencies Advertisements Advertising Privacy 102

Seismic

APRIL 11, 2019

I always find it amusing when I read about the gloom-and-doom over the Chief Marketing Officer role being the “most precarious position in the C-suite.” As a CMO who was a CEO prior to my current role, I cannot help but find it interesting as I have direct experience to contrast the two. Here is why: Getting your hands dirty.

CMO 65

CMO Peer-to-peer Enterprise Management Work Management 65

Unbounce

OCTOBER 18, 2021

When done right, marketing can be about more than return on investment or brand metrics. When we talk about “marketing that moves,” global brands like Nike or Dove easily come to mind. For small and midsize businesses (SMBs), marketing campaigns may be smaller —c’mon, who has the budget to advertise in the Superbowl?!—

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

Martech

OCTOBER 13, 2023

Digital out-of-home (DOOH) is continuing to expand and evolve. This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The $13 billion global market represents 37% of all out-of-home. All these digital features have now come to out-of-home.”

Advertising Agencies 121

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 121

Crimson Marketing

OCTOBER 29, 2014

The traditional marketing relationship between public relations professionals and traditional media was very straightforward—one had information in need of an audience, the other had an audience receptive to information. Marketing professionals must be much more conscious than before about the marketing channels used to distribute a message.

CMO 100

CMO PR Advertising Channels Public Relations 100

Content Standard

NOVEMBER 30, 2021

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Let’s talk about the convergence of content marketing and the customer experience (CX). That changed with the pandemic. So what role does content play in all this?

Top of Funnel 130

Top of Funnel Enterprise Management Paid Search Agency Digital Marketing Funnels 130

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business. Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. These AI-driven innovations empower marketers with enhanced creativity and precision in reaching their target audience.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Crimson Marketing

SEPTEMBER 30, 2014

Creating an effective marketing system for technology products requires a combination of the strategic and the tactical, the creative and the data-driven. With the limited headcount and budgets of many marketing organizations, this is easier said than done. Marketing Technology Podcasts'

Network Marketing 100

Network Marketing CMO Marketing Management Marketing Automation Services 100

KoMarketing Associates

SEPTEMBER 16, 2020

Account-based marketing has been around for several years now. Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). And yet, many B2B marketers have still held back from adopting ABM.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Crimson Marketing

OCTOBER 8, 2014

That is the principle that Jim Kruger, CMO and EVP of unified collaboration solutions provider Polycom, brings to his demand generation strategy. That means applying clear metrics to measuring the impact of its marketing system and creating discipline in budget allocation in accordance with proven ROI.

Demand Generation 100

Demand Generation CMO Top of Funnel Allocation 100

Biznology

JUNE 3, 2020

I reached out to my longtime colleague and friend Roger McDonald , a seasoned sales and marketing executive and thoughtful observer of things B2B, to gather up his views on what’s going on and how we B2B marketers should be thinking. How do you see Covid-19 changing the nature of B2B sales and marketing going forward?

B2B Marketing 166

B2B Marketing B2B Thought Leadership B2B Marketing Management 166

Crimson Marketing

SEPTEMBER 12, 2014

One of the results of an increasingly connected digital world is the spectacular rise of demand generation at the top of the sales funnel. In this Moneyball for Marketing podcast, Heidi shares her tips for implementing the marketing technology and tactics of a “revenue process” for high growth companies.

CMO 100

CMO Paid Search Agency Demand Generation Top of Funnel 100

ABM in Action

JUNE 29, 2023

Traditionally, leads and accounts were treated as incompatible — but Jon Russo, CMO of sales and marketing performance firm B2B Fusion , explained that many practitioners have a lead motion and an account motion, and they exist as two separate entities. Why is it important practitioners unite their funnels? Russo explained.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 52

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion. Leveraging Behavioral Data for Marketing.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

Golden Spiral

APRIL 1, 2022

The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. Think Beyond the Funnel. Funnel imagery permeates marketing. Fill the funnel with a lot of sales leads, then move on to ultimately reach a narrow, well-defined goal. Sales may be sending more emails than marketers.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Navigate the Channel

AUGUST 29, 2017

The CMO position is finding its way to the head table in many companies. As the hybrid skill set of the CMO become more important to business, the skills that should be prioritized are showing themselves. Product Marketing. Every CMO should understand how to market to a legacy customer as well as outreach to new ones.

CMO 50

CMO Account Based Marketing B2B Top of Funnel 50

Conversica

JULY 20, 2022

AI in Marketing: The New Frontier. The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. However, it is most certainly on Marketers’ radar.

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. 3 ways marketing and sales teams can generate buyer interest.

Top of Funnel 114

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 114

Martech

FEBRUARY 1, 2022

The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” Three out of five marketers, however, are eager to re-start in-person events, believing they are better for nurturing customers and driving conversions. Virtual is here to stay.

Webinar Metrics 85

Webinar Metrics Marketing & Strategy Marketing Strategy Digital Marketing Funnels 85

Bluetext

APRIL 15, 2024

And this week, another one, as WashingtonExec reported that Tria Federal , a mid-market IT and advisory services provider to civilian and defense agencies, added Fabian Plath its new CGO. CMOs often migrate to a CGO role. This creates the risk that the C-suite may underestimate the impact of marketing-fueled growth.

Advertising Agencies 44

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 44

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

SnapApp

SEPTEMBER 18, 2018

Modern marketers face a wide variety of challenges day in and day out. In fact , data shows that as many as 80% of marketers feel overloaded and understaffed. Today, they work together to lead workshops and offer one-on-one consulting for marketers who are in that same boat. Here’s what they had to say.

Top of Funnel 48

Top of Funnel Marketing Funnels Digital Marketing Funnels Paid Search Agency 48