Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. This is a foundational activity.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

LEADership

JUNE 17, 2014

While most fans will pick their team to cheer before a FIFA game begins, the halftime analysis and score are key. As we come to the halftime of 2014, this is a good opportunity to review your B2B lead generation efforts and analyze what’s working, what’s not. Or is our B2B Content Killing Sales?

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Analysis 40

Webbiquity

FEBRUARY 16, 2016

Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. The top three responsibilities (in order of importance) of B2B marketers are brand and positioning, lead generation, and brand communications followed.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Terminus

JULY 27, 2021

We live in a world obsessed with leads. Does sales really care about the magnitude of leads marketing generates? Let’s break this down to see if leads have the impact that we’ve been brainwashed to believe. What Even Is a Lead? Basically, a lead is anyone who shows an interest in your offering.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 59

LEADership

AUGUST 12, 2014

Among all the feedback I received, some readers expressed their fear and shared common instances of B2B lead generation failure. Yes, there are many reasons your marketing and sales activities can fail and they occasionally will. Are you looking to accelerate demand generation? But it doesnt have to be this way.

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 40

Heinz Marketing

AUGUST 28, 2020

Account-based marketing (commonly referred to as ABM) is “a focused growth strategy in which marketing and sales collaborate to create personalized buying experiences for a mutually-identified set of high-value accounts” (source: Hubspot). So what does account-centric approach mean? No Cold Calls.”

Account Based Marketing 136

Account Based Marketing Ideal Customer Profiles ABM Sales Qualified Leads 136

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion. Leveraging Behavioral Data for Marketing.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 322

Planning Analytics Enterprise Management Work Management 322

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. Dave Green interviewed Trish Bertuzzi ( @bridgegroupinc ), author of the popular book, The Sales Development Playbook. Now it’s time for sales to step up.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Moz’s 2013 Search Engine Ranking Factors. View the full report. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Valasys

DECEMBER 3, 2019

On 2 nd December 2019, Hushly, a pioneer in customer engagement & lead generation platform powered by AI, announced its partnership with 6sense to accelerate lead conversions by serving relevant content. 6sense is a leading Account-Based Orchestration platform, powered by AI.

Lead Scoring 40

Lead Scoring Lead Ranking Conversion Multi-Touch Attribution 40

LEADership

APRIL 7, 2015

As I’ve always said, especially in B2B marketing and lead generation, you have to prepare for a marathon with a strong determination to reach the big win despite small failures along the way. In one particular instance, I knew that the lead generation program we were running for one of our clients was not working as it should.

CMO 40

CMO Webinar Metrics B2B Ideal Customer Profiles 40

Adobe Experience Cloud Blog

MARCH 23, 2018

Marketing has always struggled to show its value. Perhaps this explains why there are still a small number of CMOs in the boardroom. That big discrepancy suggests a gap in value placed on the disciplines. CMOs and their teams. The CMO job description has also undergone massive change in recent years.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

ViewPoint

JUNE 10, 2016

Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Many challenges facing Sales and Marketing have been around since the beginning of time. Define a lead. Are these truly leads? Both are working toward different, conflicting metrics.

Sales Qualified Leads 120

Sales Qualified Leads Planning Peer-to-peer Work Management 120

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. What does ABM stand for in B2B Sales and Marketing? ABM stands for Account-Based Marketing.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Markempa

JUNE 5, 2019

We’re all familiar with the divide between sales and marketing. That’s why I interviewed Heidi Melin ( @heidimelin ), CMO at Workfront on how to get sales and marketing operating as one team. I’m a career CMO. So, I have recently in the last year joined Workfront and I am the CMO at Workfront.

Paid Search Agency 107

Paid Search Agency Sales Qualified Leads B2B Thought Leadership Digital Transformation 107

LEADership

MAY 20, 2015

That is a very important lesson for us marketers, especially in the world of B2B lead generation. Most B2B companies will try to do a little bit of everything and create lead generation campaigns that will “fit into” the current scenario. 10 Steps to Boost B2B Lead Generation Performance.

Lead Generation 40

Lead Generation Lead Ranking Lead Scoring Generation 40

Launch Marketing

AUGUST 23, 2023

Previous Experience – Former experience and general knowledge of all facets of marketing is essential. The VP of Marketing must collaborate and communicate well with executives in product development, sales , operations and customer success. A VP of Marketing doesn’t need to be an expert in all marketing practices.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Heinz Marketing

MARCH 7, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Urgency Marketing 101

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 101

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? CMO at Uberflip | LinkedIn. The truth is vision isn’t easy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

LEADership

MARCH 10, 2015

In today’s CMO Spotlight , we feature Jeremy Burton who is the President of Products and Marketing at EMC Corp. “If you understand what’s going on with the product side, you can understand the basis for your message to marketing and the sales team,” says Burton. Earn the Right to Win Audience Attention.

CMO 40

CMO Work Management Product Marketing Management 40

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. Sales complains that the quality stinks. Sales says they want better leads.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

KoMarketing Associates

DECEMBER 8, 2015

Demand Generation. Ascend2’s “2015 Lead Generation Trends” report revealed that 70 percent of marketers believe improving the quality of leads is their most important lead generation objective, followed by increasing sales revenue (58 percent) and boosting the overall number of leads (54 percent).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Leadspace

OCTOBER 25, 2016

And right now, account-based marketing (ABM) is nearing—but hasn’t yet reached—its peak. Which is to say: everybody in B2B sales and marketing is talking about it. The Core Components of Account-Based Marketing. Engagement: Sales connects with each prospect when they’re ready to buy.

Account Based Marketing 63

Account Based Marketing ABM Campaigns Lead Scoring 63

Anything Goes Marketing

FEBRUARY 18, 2009

In one of my meetings these past few weeks I was thinking of an analogy where I could break down the lead management process into much simpler terms so everyone could understand their roles - this is where football comes in. Receivers : The receivers are the sales team. Why football? Are you ready for some football?

Lead Management 100

Lead Management Lead Scoring Lead Ranking Work Management 100

Ambal's Amusings

JANUARY 21, 2010

One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Salespeople need leads—right now.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

ResearchCorp’s Demand Generation Adoption Survey. This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. That audience could lead to a breakthrough in your marketing if they engage with you. The Brutal Truth About Sales & Selling. Lead Generation. Behind the Post. B2B Growth.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Heinz Marketing

MARCH 11, 2019

Late in 2015 we started Sales Pipeline Radio , live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Thanks very much for joining us today on Sales Pipeline Radio, our last episode of February. Grab your board.

Top of Funnel 60

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 60

Tony Zambito

DECEMBER 20, 2015

Documentation Leads To Effectiveness. The implication here is buyer personas should not be an art gallery but a dynamic part of marketing, sales, and service operations. Communicating The Value. The survey indicated a top challenge was getting the organization as a whole to value personas. A Step In The Right Direction.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Vidyard

DECEMBER 2, 2014

every demand gen conference ever, but it’s no surprise that your prospects are contacting sales much later in the buying process than they used to. Gone are the days of sales people making the first move – by the time your buyer calls you, they’ve completed over 70% of the buying process on their own.

Sales Qualified Leads 51

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 51

Tony Zambito

MAY 4, 2011

.  They have helped companies to gain insights into market opportunities, find out why challenges exists, depict buying processes, and how to map critical sales and marketing strategies to the goals of buyers.    I am not sure this is a good thing for both buyer persona development and for sales or marketing in general. 

Buyer Personas 100

Buyer Personas Research Ideal Customer Profiles Demand Generation Agencies 100

Parse.ly

JANUARY 28, 2021

Earlier in January, Jen Jones – CMO at Dataminr, Russ Somers – VP Marketing at TrustRadius, Brendon O’Donovan – VP Product Marketing at Telesign, and Dave Cardiel – VP Marketing at Parse.ly Consistent with our expectations, lead generation and engagement were top of mind. Focus areas for 2021?

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. And I quickly found that no list is perfect.). Global – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Strategic-IC

MARCH 3, 2020

In this first edition of CMO² (CMO Squared), our upcoming series of CMO to CMO interviews, we speak with Jo Robson, CMO at global data and marketing technology services company, Acxiom. Across all experiences, people still value relevance over randomness, and I think that's our main remit. It's transforming.

CMO 14

CMO Account Based Marketing ABM Demand Generation Agencies 14