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10 Horrifying Stats About Display Advertising

Hubspot

We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR. 10 Shocking But True Display Advertising Stats.

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When Did Programmatic Advertising Start: A History Lesson

Rev

This is an important update for marketers because it provided added impetus to focus on providing high-quality, engaging content for site visitors – not simply relying on keyword stuffing, spammy content and other grey-hat tactics. Additionally, there are some pretty scary stats on how display ads are doing today.

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7 Helpful Resources Every Email Marketer Should Bookmark

Hubspot

While some of the sites are geared toward providing email marketing stats and best practices, others offer helpful tools for making your job (and life) easier. Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database. 7) HubSpot Research.

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14 Eye-Opening Stats You Probably Didn't Know About Spam

Hubspot

And here at HubSpot, we're working hard to practice what we preach. Source: Journal of Economic Perspectives ) Tweet This Stat. Source: Blue Kangaroo ) Tweet This Stat. Source: NY Times ) Tweet This Stat. Source: BitDefender via Daily Mail ) Tweet This Stat. Source: 41pounds.org ) Tweet This Stat.

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The Power of Google Rich Snippets for Ecommerce SEO

Hubspot

Oftentimes in the world of SEO, a certain tactic or concept arises and is deemed the “new big thing,” even while most people have yet to learn what exactly that tactic is, or why it matters. Better clickthrough rates from search results. And why are they so important, for ecommerce marketers, in particular?

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How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

If you''re sharing a quote, stat, or article from a brand or user, be sure to include that brand or user''s handle in the tweet. If you want everyone to see your tweet, regardless of whether they are following both you and the person you''re mentioning, a common tactic is to add a period as a character at the start of the tweet.

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100 Game-Changing Content Marketing Statistics Every Marketer Should Know

Atomic Reach

So, take a look at these stats that reveal how an investment in content marketing can pay off: Content Marketing rakes in conversion rates that are 6 times higher than other methods. 53 percent of marketers see higher ROI from inbound marketing tactics. This email received a staggering clickthrough rate of 40 percent.