Hubspot

MARCH 4, 2014

We could talk for days about the most critical components of an optimized email , common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you. 1) Clickthrough Rate. 2) Conversion Rate. 1) Open Rate. 2) Unsubscribe Rate. 2) Unsubscribe Rate.

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SnapApp

APRIL 4, 2018

This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . Changes to CTAs, design, social proof, forms often have a conversion rate impact. Overall conversion rates are not very meaningful. . Email open and clickthrough rates. Common tool used: Salesforce. . . #6:

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

SEPTEMBER 21, 2015

HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself. How page views translate into calls-to-action clickthroughs and form completions, which shows the conversion of those all-important website visitors into contacts. Search Optimization. 8) Open Rate.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

OCTOBER 18, 2012

While we can easily theorize that thank-you emails would be beneficial to a company's marketing mix, we at HubSpot wanted to analyze just how engaging they are in practice. Using HubSpot's Email tool we dug into the open and clickthrough rates (CTR) of our thank-you emails. 2) Optimize Your Thank-You Emails.

Email Marketing 28

Email Marketing CTR Landing Pages Trigger Marketing 28

Hubspot

NOVEMBER 8, 2014

You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. We asked nine entrepreneurs why newsletters, which may have had high/steady numbers in the past, would have declining open rates. 9 Reasons Your Open Rates Are Plummeting.

Email Marketing 28

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Hubspot

SEPTEMBER 24, 2012

We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. It could make your email seem more personal, improving clickthrough rates.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

DECEMBER 14, 2012

1) Email clickthrough rates dropped to 4.4% 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. 3) Email open rates decreased in Q2, down slightly from 26.2% more likely to be opened.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

JULY 6, 2015

And with 27% of consumers ready to leave your site from their phone if it isn’t mobile-optimized , without responsive or mobile-friendly design, you won't be able to keep people on your site long enough to keep them engaged, let alone get them to subscribe. People are reading way more content on mobile — magazines saw a 65.3%

Mobile Advertising 28

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Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.).

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Webbiquity

JUNE 18, 2019

3) Every time your email’s clickthrough rate is higher than your benchmark. In fact, at HubSpot, we’ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. 10) When you open an email that isn’t mobile optimized.

Email Marketing 243

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Hubspot

MAY 29, 2020

HubSpot offers a comprehensive, start-to-finish solution for all your marketing needs. You can create a sleek, on-brand email campaign using HubSpot's drag-and-drop editor, and customize the template to match your brand and align with your goals. Ability to run A/B tests to improve open-rates and clickthroughs.

Template 101

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Hubspot

NOVEMBER 18, 2014

So to make the most of these platforms, you need to optimize your posts for each social network. While optimizing image upload size isn''t a make-it-or-break-it recommendation, it''s best to have the visuals you upload fit in the specific dimensions Facebook allows for posts. But there''s a huge flaw with this strategy.

Twitter 28

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Hubspot

JANUARY 7, 2013

But once a visitor lands on your site, none of that optimization will matter if your page is difficult to navigate or doesn’t contain useful, up-to-date information that’s easy to find. Aberdeen Group research shows that personalized emails improve clickthrough rates by 14% and conversion rates by 10%. Keep it simple.

Top of Funnel 28

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Optinmonster

NOVEMBER 22, 2023

Optimize Your Subject Lines 2. Great email copywriters optimize every part of their email messages. In fact, perfecting your subject lines is the single most important way to increase your email open rates. It is optimized perfectly for web scanning. That’ll hurt your email open rate.

Copywriting 102

Copywriting Email Marketing Planning Paid Search Agency 102

Hubspot

FEBRUARY 26, 2018

Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests -- sometimes called A/B tests. As you optimize your web pages and emails, you might find there are a number of variables you want to test. How to Conduct A/B Testing. Identify your goal.

Clickthrough 101

Clickthrough Sample Multivariate analysis Landing Pages 101

Hubspot

SEPTEMBER 16, 2015

In this post, we'll break down the most important metrics for eight common roles: email marketing managers, blog managers, sales enablement managers, social media managers, product marketing managers, conversion/optimization managers, campaign managers, and sales managers. Clickthrough Rate. 2) Blog Manager.

Top of Funnel 28

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Hubspot

AUGUST 9, 2013

But in order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- because increasing those metrics gives us more opportunities to convert our readers into leads.

Email Marketing 28

Email Marketing Optimization Clickthrough Click Rate 28

Hubspot

MAY 17, 2016

Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests. As you optimize your web pages and emails, you might find there are a number of variables you want to test. S omething that works for one company may not necessarily work for another.

Clickthrough 53

Clickthrough Multivariate analysis Sample Landing Pages 53

Atomic Reach

APRIL 2, 2019

Emails with personalized message content receive a 5 percent increase in open rates when compared to non-personalized email content. This email received a staggering clickthrough rate of 40 percent. Now, websites, landing pages, emails, and other content have to be optimized for mobile users. Source ).

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

DECEMBER 5, 2012

Start with the open rate of each email in the workflow. If your open rate is significantly lower than average, ask yourself the following questions: Are you sending the email at the right time? Even an email with strong open rates can struggle with low clickthrough rates. in a good way.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Hubspot

JUNE 12, 2013

Pain: Generating the Necessary Clickthrough and Open Rates to Meet Conversion Goals. There''s a variety of data around specific trigger words and character counts that help your email open and/or clickthrough rates. email clickthrough rate , as opposed to the 7.3% confidence.

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28

Hubspot

JUNE 23, 2014

This rise in mobile has left many brands and businesses wondering if they need to hop on the mobile train -- and if they decide to do it, what they actually need to do to be "mobile optimized." However, MarketingSherpa found that only 31% of marketers know their mobile email open rate. What Does Mobile Mean for Me?

Multi-Touch Attribution 28

Multi-Touch Attribution Optimization Paid Search Agency Mobile Marketing 28

Convert

JANUARY 31, 2022

Where lies the opportunity for optimization? There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. An online grooming store was looking for ways to optimize their bundle offering of scents for men. Earth Class Mail: Landing Page Optimization.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Hubspot

AUGUST 19, 2019

Quantified the typical average results via clickthrough rates, conversion rates, and costs. You'll find yourself in an entirely new normal when it comes to metrics like email open rate, blog traffic, and landing page conversion rate. I use all of these tools myself here at HubSpot.

Viral Marketing 76

Viral Marketing Paid Content Campaigns Tips 76

Hubspot

JUNE 26, 2018

Source: HubSpot. It may seem counterproductive to ask your subscribers to opt in to your emails twice, but a study on open rates proves that customers prefer a confirmed opt-in (COI) email 2.7X Images: Choose images that are optimized for all devices, eye-catching, and relevant. Establish Your Goals. Email Segmentation.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

JULY 21, 2014

3) Every time your email''s clickthrough rate is higher than your benchmark. In fact, we''ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. 10) When you open an email that isn''t mobile optimized. source: [link]. source: [link].

Email Marketing 28

Email Marketing Planning Marketing Automation Services Top of Funnel 28

Hubspot

JULY 27, 2015

Most email marketing tools will let you easily create plain-text versions within their email editor, so take those five extra minutes to create and optimize the plain-text version of your email. HTML emails reduce open rates. So if they were getting delivered at the same rate, how were HTML emails underperforming?

Clickthrough 28

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Hubspot

DECEMBER 17, 2013

Here at HubSpot , we''ve got an arsenal of experts at the cutting edge of inbound marketing, and we''re here to answer your detailed questions. My goal is to generate leads through paid advertising , and by testing each of these platforms, I’ve been able to optimize for the lowest cost-per-lead. expert answers? Luckily, you can.

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28

Hubspot

MAY 23, 2014

As a result, successful online marketers have to analyze and identify ways to optimize their campaigns on the fly. Analysis -- 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x clickthrough rates. Tweet This Stat ). Tweet This Stat ). Tweet This Stat ).

Lead Ranking 28

Lead Ranking Stats Clickthrough High Quality Lead 28

Hubspot

SEPTEMBER 23, 2013

Use language and messaging that they are familiar with and excited about, and start to watch your open rates skyrocket. Include their first names (it could increase clickthrough rates ), or even add something about their specific location. Email spammers rely heavily on certain words to boost their open rates.

Clickthrough 28

Clickthrough CAN-SPAM Click Rate Urgency Marketing 28

Vidyard

JULY 9, 2020

User Experience (UX) Optimization 3.6.2 Landing Page Optimization 3.6.4 The HubSpot Blog. Content Management: WordPress, HubSpot , Vidyard. You will see a lot of search engine optimization (SEO) advice out there that makes it seem like magic. HubSpot Blog. Specific Marketing Tips for Startups 3.

Startups 148

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Hubspot

AUGUST 8, 2013

While including an image in your email won''t guarantee higher open rates, having an aesthetically pleasing email body can benefit clickthrough rates -- which, in our opinion, is the more important metric anyways. Without Photo: With Photo: Tip: How to Optimize Images for Email.

Landing Pages 28

Landing Pages Clickthrough Work Management Copyright 28

Vidyard

JULY 10, 2020

User Experience (UX) Optimization 3.6.2 Landing Page Optimization 3.6.4 You will see a lot of search engine optimization (SEO) advice out there that makes it seem like magic. Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65