Hubspot

SEPTEMBER 24, 2012

Not to mention the circumstances under which they opted in to your lists, and how you've segmented those lists since. It could make your email seem more personal, improving clickthrough rates. See if it works for you, or if it detracts from the clickthrough rate of your primary CTA when you include a secondary CTA.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

OCTOBER 25, 2012

2) People on Your Opt-in List Want to Hear From You. You generate all of your email contacts through legitimate opt-ins. Not everyone that opts in to your emails actually wants to receive your emails. Not everyone that opts in to your emails actually wants to receive your emails. But the times, they are a' changin', guys.

Email Marketing 28

Email Marketing CAN-SPAM Open Rate Opt-out 28

Hubspot

MAY 6, 2014

Segmentation helps you impact critical email metrics, seeing improvements like: Increased open rates. Lower opt-out/unsubscribe rates. Even HubSpot’s own research of sending personalized email messaging has resulted in nearly 3X clickthrough rate improvement over general email sends.

Segmentation 28

Segmentation Clickthrough Opt-out Deliverability 28

Hubspot

JUNE 8, 2017

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it. Step 2: HubSpot generates an RSS email of our latest content. Improve clickthrough rate.

Email Marketing 74

Email Marketing Hubspot Clickthrough Lead Ranking 74

Webbiquity

JUNE 18, 2019

Respectable email marketers — the ones who use inbound marketing — only email people who have opted in. 3) Every time your email’s clickthrough rate is higher than your benchmark. 3) Every time your email’s clickthrough rate is higher than your benchmark. Email marketing is hard.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Hubspot

JUNE 21, 2016

And then, when someone actually opens your email, they don't actually click through. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates.

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

JULY 31, 2020

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Consumers love connecting with brands via email, and it's a channel that continues to provide ROI. They are used to persuade customers to engage with the company. That's why email is such an important channel.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Hubspot

DECEMBER 5, 2012

Start with the open rate of each email in the workflow. If your open rate is significantly lower than average, ask yourself the following questions: Are you sending the email at the right time? Even an email with strong open rates can struggle with low clickthrough rates.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Hubspot

JUNE 26, 2018

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

APRIL 26, 2016

While the 18-24 demographic may have the highest adoption rate already, the benefits of ad blocking is resonating the most with those that are 45 or older. Much like display, your open and click rates will vary by content category, but the clickthrough rates tend to outperform display across the board.

Paid Search Agency 28

Paid Search Agency Ads Software Ad Exchange 28

Hubspot

JULY 21, 2014

Respectable email marketers -- the ones who use inbound marketing -- only email people who have opted in. 3) Every time your email''s clickthrough rate is higher than your benchmark. 3) Every time your email''s clickthrough rate is higher than your benchmark. source: [link]. source: [link]. Email marketing is hard.

Email Marketing 28

Email Marketing Planning Marketing Automation Services Top of Funnel 28