Moz

MAY 6, 2019

Form a long-tail keyword. A good rule of thumb is to focus on one long-tail keyword per blog post. A long-tail keyword is a very targeted search phrase that contains three or more words. And why should you focus on long-tail keywords for blog post titles? Think about how you read things online.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

MARCH 21, 2018

HubSpot customers: you can check out the SEO panel in your HubSpot account to see how well you're optimized for those things. Organic search is a search marketing channel that can be used as part of inbound marketing to increase website traffic. What Is Organic Traffic? What Is Direct Traffic?

Paid Content 78

Paid Content Paid Search Agency SEO FAQ 78

Hubspot

MAY 1, 2015

Editor's Note: HubSpot customers, you can also use the Keywords App to find suggestions and track your progress on those keywords.). I actually mapped out every single blog post I've published on a chart below to show how consistent, helpful content can build traffic over time. Make "Boring" Content Interesting. Now Over to You.

Clickthrough 28

Clickthrough Content Viral Marketing Long Tail Marketing 28

Hubspot

NOVEMBER 29, 2016

An increased number of long-tail keyword variations that are regularly searched within a topic. Then, you'd come up with subtopics that are related to yoga but based on long-tail keywords that are easier to rank for in search. Here’s an example cluster that HubSpot's Head of Growth & SEO Matt Barby created.

Validation 28

Validation Process Long Tail Marketing Lead Scoring 28

Single Grain

JANUARY 16, 2023

of total website traffic comes from organic search. ( The first website in the organic results in Google has an average clickthrough rate of 28.5%, which drops to 2.5% 95% of search traffic goes to the first page of the search results. Organic search drives 53% of all website traffic, while paid search stands at 15%.

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Hubspot

DECEMBER 11, 2015

Aside from long tail and short tail keywords , there are four types of keywords you should know about: Brand phrases. These phrases already have proven clickthrough rates, so you may want to consider incorporating them into your strategy. Repeat the process for a handful of keywords that get the most search traffic.

Relevance 28

Relevance Lead Scoring Lead Ranking Buyer Intent 28

Hubspot

JANUARY 13, 2014

Ideally, you''ll make use of a closed-loop analytics solution so you''re able to see what happens to all that site traffic. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Clickthrough Rate. Conversion Rate.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Vidyard

MAY 13, 2020

of the internet’s video traffic and boasts 2 billion users. Drive traffic back to videos on your site? YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. Traffic to your full-length videos? But given YouTube’s size and potential reach, it can be worth it. It’s the gateway for 11.4%

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Vidyard

MAY 13, 2020

of the internet’s video traffic and boasts 2 billion users. Drive traffic back to videos on your site? YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. Traffic to your full-length videos? But given YouTube’s size and potential reach, it can be worth it. It’s the gateway for 11.4%

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. 15) Clickthrough Rate (CTR). At HubSpot, we think COS is better than CMS. Learn more about HubSpot's COS here.).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

JULY 21, 2015

You create a few sample infographics and share them on social media so people see what the tool is capable of doing, and between that and the traffic coming from organic search, you start to get a few hundred people using it every month. Here at HubSpot, for example, we have a team of nearly 100. It's like an annuity.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28