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The Ultimate Guide to Public Relations in 2018

Hubspot

And yes, it’s about more than press releases! Public relations and inbound marketing are closely related and using them together drives the best results. If someone is willing to buy your product (through marketing), it means they’re already connected with the brand (through PR). Media: Owned vs. Paid vs. Earned.

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What type of landing page should be used to generate leads?

Exo B2B

The « Clickthrough landing page ». In the field of B2B marketing, lead generation involves gathering prospect information through inbound marketing strategies. This type of landing page can offer many options: Download a white paper / video / press release / media articles / brochure or inserts.

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13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017

Hubspot

2) Have a goal for each email before you press “send.”. For example, back in 2014, we found that emails with the recipients’ first names in the subject lines had higher clickthrough rates than emails that didn’t. This is evidence that the inbound marketing methodology is working for email marketers.

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4 Smart Ways to Keep Up With Google in 2017

Hubspot

Check it out below -- if you Google the term “blog,” a large portion of the page is taken up by Google Ads, news stories, and an Answer Box: Because Google’s real estate is this competitive, it’s harder to get onto page one of the search engine results page, which is proven to have higher clickthrough rates than other results. The solution?

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8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet)

Hubspot

That''s also probably why it can be so tricky -- making sure your title is sexy enough to garner clickthroughs but also accurate enough to reflect the content within is no small feat. If you''re drinking the inbound marketing Kool-Aid , chances are you have a variety of different offers to promote to your blog readers.

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9 Ways to Use Video In Your Inbound Marketing Strategy

BenchmarkONE

Here are our 9 best suggestions for how to use video in your inbound marketing strategy. Landing pages are also a great space for some A/B testing on elements like auto-play vs. press play, contrasting CTAs, and differing lengths of video for more insight into what works best. So what are you waiting for? Sponsored Events.

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What to Send Email Contacts in Different Stages of the Marketing Funnel

Hubspot

This is one of our top offers in terms of downloads and previous email clickthrough rates. The email ends with a call-to-action to sign up for a live assessment with one of our inbound marketing specialists. This may include press, influencers, job searchers, or even students. Qualified Lead (MQL or SAL).